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Search Engine Marketing - Optimizing Your Company Profile for Search
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SEARCH ENGINE MARKETINGBuilding your organizational profile on search engines.
Presented by Sean Jackson – CEO of Ecordia
Websites
Blogs
Directories
News
Search Engines
Information Collection 2008
Search engines have become the de-facto gateway to all information online.
7 billion Searches Per Month
64% of Business Research
91% Internet Usage
Search Matters
Every day your audience is SEARCHING for you…
…even if they don’t “know” you.
Your Audience
BUILD YOUR SEARCH PROFILE
#1 Rule - Content Matters
Search engines WANT good content,
so….
Give them what they want!
Unique
Frequent
Trusted
Relevant
#2 Rule - Focus
All content should be focused on one theme/idea/thought!
Industry Terms
Common Phrases
Industry Specific
Local
#3 Rule – Easy to Act On
Clear calls to action without the noise!
Low Design
Obvious
Simple
Quick
Example
Example
THE "SECRET FORMULA"
WebsitePress Releases
Lists
Blogger
Links
RSS Feed
s
SEARCH ENGINE MARKETINGBuilding your organizational profile on search engines.
Presented by Sean Jackson – CEO of Ecordia