Alton Zheng, Amy Huang, Ancy Dow, Elise Luc, Lucy Chen, Roland Shen,

Samuel Lauda, Vincent Holden

CampusCredDeliverable

Past Deals• Tully’s• SF Soup Company• House of Curries• Bridges Rock Gym• Saturn Café• Pancho’s Mexican Grill

Deal BreakdownCompany Type of Deal Savings Purchases

Tully’s Coffee Food 100% 5,008

SF Soup Company Food 50% 1,108

House of Curries Food 50% 1,272

Bridges Rock Gym Recreation 61% 1,337

Saturn Café Food 50% 742

Pancho’s Mexican Grill Food 50% 398 (ongoing)

Lovevolution After Party Event 100% 400

• Free deals attract new users• Recreational deals are just as successful as food• Overall purchases are increasing

SWOT AnalysisStrengths•Popular local deals•Large target market•Convenient and quick•Heavily integrated with social media

Weaknesses•Cluttered website•Too much time spent on one deal•Lack of variety•Difficulty attracting long-term customers

Opportunities•Seasonal Deals•Create stronger customer loyalty •Expand business partnerships

Threats•Munch on Me•Moocho•Groupon

CampusCred deals have the

potential to attract a

significant consumer base but must create

better brand

recognition to distinguish

itself from competitors.

Proposed Marketing Timeline

Marketing Results• Promotion began in

the 2nd week• 2500 fliers

distributed • Increase of over a

thousand sales in the first 24 hours

• ~5000 sales and 2656 new users overall

Marketing Strategy

Marketing GoalsAwareness

- How can we focus more on CampusCred’s brand instead of individual deals?

Engagement- How can we make CampusCred more personable and customizable?- How can we increase consumer interaction?

Conversion- How can we ensure consumers continue using CampusCred- How can CampusCred distinguish itself from competitors?

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