Final Dabbawala

8/3/2019 Final Dabbawala

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The Wonder of Mumbai DabbawallasInspiration of Management

By- Nijesh Warrier (57), Sujoy Bhaskaran (49)
http://www.prettislim.net/mydabbawala/Image/tiffin.jpg


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PRESIDENT & GENERAL SECRETARY

NUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION

Raghunath Medge And Mr. Gangaram LaxmanTaleker


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What is NMTBSA?(Nutan Mumbai Tiffin Box Suppliers

Association)

History : Started in 1880

Charitable trust : Registered in 1956 Avg. Literacy Rate : 8th Grade Schooling

Total area coverage : 60 Kms

Employee Strength : 5000

Number of Tiffins : 2,00,000 Tiffin Boxes

i.e. 4,00,000 transactionsevery day.

Time taken : 3 hrs


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ORGANISATIONAL STRUCTURE

TREASURES

DIRECTORS(9)

MUKADAM

GENERAL SECRETARY

PRESIDENT

VICE PRESIDENT

MEMBERS(5000)

13 Members


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Executive Committee

(5 members)

Teams of 20-25 headedby a group leader

Individual Dabbawallaworkload = 30 tiffins


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1st group

Rs 125000 - Total earnings - 20 People

Rs 35000 - Maintenance cost

Tiffin luggage basket passRs 180 per person.

Maintenance of cycles

Rs 300

2 cycles per month.Maintenance of wooden boxesRs 100 per person .

T.C, Robbery of Tiffin - Rs 500 yearly.

Organizational fees - Rs 15 per head.

Puja held per station - Rs 50 per head.

FINANCIAL DATA OF A GROUP


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CodingVLP: Vile Parle

(Suburb in Mumbai)

9 : Code for

Dabbawalla at

Destination Station

E: Express Towers

(Bldg. Name)

12: Floor No.

C: Collection Point

(Copper Hospital).

3 : Code for Destination station

(E.g. Nariman Point)


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CODING OF DABBAS

1-11 CHURCHGATE

12 MARINE LINES

13 GRANT ROAD, BOMBAY

CENTRAL

15 LOWER PAREL

16 DADAR (WEST)

17 DADAR (EAST)

18 ANDHERI (EAST, WEST)


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10:34-11:20 am

This time period is actually the journey time. Thedabbawalas load the wooden crates filled with tiffinsonto the luggage or goods compartment in the train.


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11:20 12:30 pm

Re-arrangement of tiffins takes place as perthe destinationarea and destinationbuilding


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1:15 2:00 pm

Here on begins the collection process where

the dabbawalas have to pick up the tiffins fromthe offices where they had delivered almost anhour ago.


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2:00 2:30 pm

The group members meet for the segregationas per the destination suburb.


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2:48 3:30 pm The return journey by train where the group finally

meets up after the days routine ofdispatchingand collectingfrom various destination offices

3:30 4:00 pm

This is the stage where the final sorting anddispatch takes place. The group meets up at originstation and they finally sort out the tiffins as per the

origin area


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PORTERS FIVE FORCE THEORY

Competition: Its difficult to replicate theirsupply chain network

New entrants: Fast food joints as well asoffice canteens. However, since neither ofthese serve home food, the dabbawallas' coreoffering remains unchallenged.

Bargaining power of buyers: Delivery ratesare so nominal (about Rs 300 per month)that one simply wouldn't bargain anyfurther.

Bargaining power of sellers: minimuminfrastructure and practically no technology

is used, hence they are notdependent on suppliers.

Threat of a new substitute product orservice: Nosubstitutes to home cooked foodin Indian scenario, hence threat to thedabbawalla service is not an issue at least inthe foreseeable future.


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SWOT Analysis

Strengths:

Simplicity in organization with Innovativeservice

Coordination, team spirit, & time management

Low operation cost Customer satisfaction Low Attrition Rate

Weaknesses:

High dependability onlocal trains

Funds for the association Limited Access to Education


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Opportunities:

Wide range publicity Operational cost is low Catering

Threats:

Indirect competition is being facedfrom caterers

Indirect threats from fast foodsand hotels

Change in timings Company transport Ticket restaurant


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Dabbawala Methodology

Operational MottoError is horror

DISCIPLINE: No Alcohol Drinking during business hour Wearing Gandhi Cap during business hours

Carry Identity CardsReporting to duty on timeBehave properly and respect the customers


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What we learnt

Supply chain logistics and efficientreverse logistics

The concept of Multi-level coding

Time Management

Customer Relationship Management

Customer Satisfaction

Cost effectiveness


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Error Rate: 1 in 16 million transactions

Six Sigma performance (99.999999) Technological Backup : Nil. Cost of Service - Rs. 200/month Standard Price for all (Weight, Distance, Space) Rs. 50 Cr. Turnover approx.

[200,000*200 = 400,000,00 p.m. i.e. 48 crore p.a.]

No strike record as each one a share holder Earnings - 5000 to 6000 p.m.


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Awards and Felicitation

Six Sigma certification in 2001

ISO and many other certificates

Shri.Varkari Prabhodhan Mahasmati Dindi (palkhi) sohala 2001

Invitation from CII for conference held in Bangalore.

Documentaries made by BBC ,UTV, MTV, and ZEE TV


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Some Achievements

World record in Best Time management.

Name in GUINESS BOOK of WorldRecords.

Registered with Ripley's believe it ornot.


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Meetings of Confederation ofIndian Industries ( CII).

Stanford University delegationto India.

Symbiosys Management School- Pune.

Bharat Petroleum CorporationLtd.

Global Business School-Nagpur.

NL Dalmia College - Mumbai.

National Stock Exchange -Mumbai.

Reserve Bank Of India.

Mahindra & Mahindra - Kandivli( Mumbai ) and Nasik.

Sandoz Pharmaceuticals -Mumbai.

Indian School Of Business (ISB)- Hyderabad.

GE Money Servicing -Hyderabad.

Microsoft - Gurgoan.

Genpact - Hyderabad.

Community of cooked food -Italy.

Accenture - Mumbai.


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THE ROYAL VISIT:

Recently, the dabbawalas had royal company at Churchgate station. The Prince ofWales himself had visited them when he came down to Mumbai.

He took keen interest in their way of functioning, expressed surprise at theirefficiencyand was struck with awe when he was told that they didnt employ anytechnology.

The prince was presented a small memento, accompanied with a garland, a Gandhitopiand a trophy by the dabbawalas.


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RICHARD BRANSON CHAIRMAN VIRGIN ATLANTIC AIRWAYS MUMBAI

Sir Richard Branson, Chairman, Virgin Atlantic Airways,meeting the Mumbai's famed 'Dabbawalas' at their nodalpoint, the Churchgate Railway Station in South Mumbai, on

April 1, 2005.


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Booking for delivery through SMS

mydabbawala.comwebsite is developing asoftware application foron-line booking


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Final Dabbawala

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