Target AudienceVincent, Yousef, Matthew

Cinema Audience?

There are 4 types of audience categories:

Mainstream audiences

Mainstream plus audiences

Aficionados Audiences

Film avids

Mainstream Audiences

They are unlikely to watch foreign or niche films,

they tend be drawn to comedy or action films.

Mainstream plus audiences

They are drawn to the nature of the film rather

than the familiarity, however tend to watch mostly

English/American films.

Aficionados Audiences

They tend to watch specialist films with an

unfamiliar cast, also tend to avoid foreign films.

Film avids

They enjoy the cinema experience, they do not

simply like one genre, look for cultural morals

within films

Netflix audience data

Methods of watching films

and target audienceInternet = Teenagers: Most teenagers watch

films on the internet because they find it easier to

watch it on a laptop or computer because you

have options such as pause, stop and volume

control. Teenagers would have more experience

in using the computer than adults because they

spend more time on it, so it is easier for them to

find films online.

Method 2: DVD

Adults: DVD’s are more convenient for adults

and also they tend to buy them because they can

watch them over and over again.

Method 3: Cinema

Teenagers – Young adults: Teenagers are more

interested in going to the cinema to watch films

because they will be the age category that is

most likely to want to go and see 3D effects.

Another reason is because the cinema allows

them to go and be social with other people.