Target Audience Presentation (Short film)

Target AudienceAnd how we are going to attract them

Wednesday, 26 November 14

Who is the target audience of short films?


• Roughly 50/50 male/female split.

• Higher number of women studying creative arts.

• Short films tend to be aimed slightly more towards them.

• As a result, far less use ofthe male gaze.

Gender

> See the ‘Male Gaze Theory’ presentation.


Age

• Film students often looking for inspiration in other filmmaker’s work

• Short films often shared on social media, which is dominatedby young people

• 15–30 year-olds


Social Class

Higher social classes are more likely to be interested in watching short films, as they tend to address social issues (e.g. politics) which lower classes are often not as interested in.


Succeeders:Film enthusiasts that are often already successful on the film industry, visiting film festivals and looking for talented filmmakers.

Aspirers:Film enthusiasts, often young, who seek inspiration from other filmmaker’s work, hoping to break into the film industry themselves.

Individualists:Can often identify with niche topics that are the subject of short films.

Psychographics


To sum it up:

Short films mostly target young, bright film enthusiasts, both male and female.

It is important to understand that, unlike feature length films, short films do not target a broad, but a niche audience.


Our Target AudienceBased on our research, this is the audience that we are targeting:

• 60/40 male/female, due to the violent theme of our film

• ABC1, targeting the typical class watching these types of films

• Young viewers, students, etc

• Succeeders, Aspirers and Individualists


Target Audience Presentation (Short film)

Social Media

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