Target AudienceVincent, Yousef, Matthew
Cinema Audience?
There are 4 types of audience categories:
Mainstream audiences
Mainstream plus audiences
Aficionados Audiences
Film avids
Mainstream Audiences
They are unlikely to watch foreign or niche films,
they tend be drawn to comedy or action films.
Mainstream plus audiences
They are drawn to the nature of the film rather
than the familiarity, however tend to watch mostly
English/American films.
Aficionados Audiences
They tend to watch specialist films with an
unfamiliar cast, also tend to avoid foreign films.
Film avids
They enjoy the cinema experience, they do not
simply like one genre, look for cultural morals
within films
Netflix audience data
Methods of watching films
and target audienceInternet = Teenagers: Most teenagers watch
films on the internet because they find it easier to
watch it on a laptop or computer because you
have options such as pause, stop and volume
control. Teenagers would have more experience
in using the computer than adults because they
spend more time on it, so it is easier for them to
find films online.
Method 2: DVD
Adults: DVD’s are more convenient for adults
and also they tend to buy them because they can
watch them over and over again.
Method 3: Cinema
Teenagers – Young adults: Teenagers are more
interested in going to the cinema to watch films
because they will be the age category that is
most likely to want to go and see 3D effects.
Another reason is because the cinema allows
them to go and be social with other people.
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