Ffcg _amelia_island_tdc_presentation

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Florida's First Coast of Golf FFCG Duval County TDC Presentation Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Amelia Island TDC State of Golf and Golf Tourism on The Island

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Transcript of Ffcg _amelia_island_tdc_presentation

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Florida's First Coast of Golf

FFCG Duval County TDC Presentation

Florida's First Coast of Golf Florida's First Coast of GolfFlorida's First Coast of GolfFlorida's First Coast of GolfFlorida's First Coast of

Golf

Florida's First Coast of Golf

Amelia Island TDC

State of Golf and Golf Tourism on The Island

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Florida's First Coast of Golf

Florida's First Coast of Golf

For $52,000 investment - Amelia Island gets benefit of $1.8 million golf marketing program this year alone34.6x's the buying and promotional value

Regional Golf Marketing Arm for Amelia Island CVB

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Advertising & Marketing

www.Florida-Golf.org

New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestGolf StylesGolf GeorgiaPromotionsConsumer Golf ShowsTravel/Trade International

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Florida's First Coast of Golf 2012-13 Website Awards

2013 Flagler Awards Winner

2012 - Adrian Award

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Double-click to enter title

Blended Regional Golf and Airport messaging JAA can maintain neutral stance in not promoting any particular airlineTarget existing markets servicing JIA that are having capacity issues into JacksonvilleCincinnati

|Boston|

|Denver| Las Vegas

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Double-click to enter titleSunshine Golfer

|Target:| |Amenity Golfers|

|Circulation:| |100K - Visit Florida Welcome Centers | | |

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Digital Marketing Campaign

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Email Marketing Courtyard Marriott Orange Park

This newly constructed hotel has a fresh modern design and is just minutes from Northeast Florida's world-class golf and attractions.

Amelia Hotel at the Beach

Amelia Hotel awakens emotions from the past by providing a little piece of heaven. The hotel is located mere minutes from renowned Amelia Island golf courses.

June 20th Email

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Travel Rounds to Region 3 year Comparison

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YTD Golf Rounds Played - 2013

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Island Total & Tourist Rounds Report

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Nearly 30% of All Play are Tourists

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Amelia Island vs. Florida 3 year comparison

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Florida's First Coast of Golf

Florida's First Coast of Golf

Benefits of Regional ApproachPooling resources to broaden reach

Pooling golf attributes from region to drive interest and engagementDrive traffic to partners to drive room nights, travel rounds and instruction

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Florida's First Coast of GolfFlorida's First Coast of Golf

In Closing

Amelia Island benefits from a $1.8 million annual campaign with a $52,00 investment.Amelia Island had a 54.80 time return in lodging revenue alone.Continually working with Amelia Island CVB in growing golf tourism.

Amelia Island benefits from a $1.8 million annual campaign with a $52,000 investment.Amelia Island had a 54.8 time return in lodging revenue alone.Continually working with Amelia Island CVB in growing golf tourism.