Ffcg _st__johns_county_tdc_presentation
Transcript of Ffcg _st__johns_county_tdc_presentation
![Page 1: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/1.jpg)
Florida's First Coast of Golf
St. Johns CountyTourist Development Council
Florida's Historic Coast
![Page 2: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/2.jpg)
Regional Golf Marketing Arm for St. Augustine, Ponte Vedra & The
Beaches VCB
For $172,000 investment – St. Johns County gets benefit of $2.5 million golf marketing program this year aloneOver 14 x’s the buying power
![Page 3: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/3.jpg)
Leisure Golf Travel ImpactSt. Johns County 2012
TOTAL HOTEL IMPACT
|# Of rooms x Avg. Room Rate | | 23,188 x $105.46| | =| $2,445,406
TOTAL LEISURE GOLF IMPACT
|# Of Rounds x Avg. Round Rate| | 54,560 x $73.58| | =| $4,014,525
TOTAL LEISURE GOLF IMPACT | | $8,764,698
![Page 4: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/4.jpg)
THE PLAYERS 2013THE PLAYERS 2013
![Page 5: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/5.jpg)
:30 Spot Television CampaignTarget: Drive MarketOrlando, Tampa, Tallahassee, Savannah & Hilton HeadAiring 190 spots on PGA TOUR broadcasts Saturday & SundayCampaign run time: February 2 - March 24, 2013Objective: To generate interest in travelling for multiple nights to region the week of May 6-12, 2013CTA: Drive users to landing page www.theplayerschampionshiptravel.comFinancial partners are Florida's Historic Coast, Visit Jacksonville and Florida's First Coast of Golf
![Page 6: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/6.jpg)
Video was not exported from SlideRocket
Welcome to THE PLAYERS
![Page 7: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/7.jpg)
Promotions
Objective: Reach beyond the drive market and target major metro feeder cities serving Jacksonville International Airport
Utilize regional assets and VISIT FLORIDA partnership to leverage promotionsFocus on meaningful exposure and lead generation for future communicationSuccessfully ran 3 promotions in Chicago, DC and NYMedia Value = $976,600Impressions = 17.4 million
![Page 8: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/8.jpg)
Chicago WJKM-FM Chicago's Greatest Hits of the 60s, 70s & 80s
Promotion runs February 8 - April 5, 2013100 :15 second recorded spotsName mention in 50 live :15 promos2 email blasts linking to our landing pageLogos, links and lead gen on contest pageTotal media value = $253,900Impressions = 1,206,912
![Page 9: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/9.jpg)
2013 PLAYERS Tourism Program Recap
![Page 10: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/10.jpg)
New York Daily News April 14-20, 2013
8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672
![Page 11: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/11.jpg)
Double-click to enter titleVisit Florida
![Page 12: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/12.jpg)
Advertising & Marketing
www.Florida-Golf.org
New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000Dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra PLAYERSTV/PRPLAYERS CampaignThe China Travel Channel
![Page 13: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/13.jpg)
Double-click to enter titleSunshine Golfer
|Target:| |Amenity Golfers|
|Circulation:| |100K - Visit Florida Welcome Centers | | |
![Page 14: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/14.jpg)
Digital Marketing Campaign
![Page 15: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/15.jpg)
![Page 17: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/17.jpg)
Welcome Center's May Golf Month Promotion
North Hampton & Amelia Hotel at the Beach Golf Package Give-away
![Page 18: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/18.jpg)
Double-click to enter titleMay "Golf Month" Register to WIN
![Page 19: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/19.jpg)
Visit Florida's Golf Publication
![Page 20: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/20.jpg)
City Markets
|Somerset, NJ| | New Jersey, New York|
|Indianapolis, IN| | Indiana|
|DC/Northern Virginia| | DC, Virginia, Maryland|
|Philadelphia, PA| | Pennsylvania, New Jersey|
|Grand Rapids, MI| | Michigan, Wisconsin| St. Louis, MO Missouri, Illinois
|Minneapolis, MN| | Minnesota|
|Cleveland, OH| | Ohio|
|Chicago, IL | | Illinois, Indiana, Wisconsin|
|Pittsburgh, PA| | Pennsylvania, West Virginia|
|Boston, MA| | Massachusetts, New Hampshire|
|Toronto, Ontario| | Canada, (Ontario) | Novi/Detroit
|Dallas, TX| | Texas |
|Hartford, CT| | Connecticut, Vermont|
2014Consumer Golf Shows Represented
![Page 21: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/21.jpg)
International Efforts
![Page 22: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/22.jpg)
Benefits of Regional Approach
Pooling resources to broaden reachPooling golf attributes from region to drive interest and engagementDrive traffic directly to partners to drive room nights, travel rounds and instruction
![Page 23: Ffcg _st__johns_county_tdc_presentation](https://reader035.fdocuments.us/reader035/viewer/2022062708/558bd6fdd8b42ab1308b4607/html5/thumbnails/23.jpg)
In ClosingSt. Johns County benefits from a $2.5 million annual campaign with a $172,000 investment.St. Johns County had a 13.3 time return in lodging revenue.Continually working with SAPVB VCB on growing leisure golf tourism.