Double-click to enter titleFlagler County TDC

Palm Coast & The Flagler Beaches

Florida's First Coast of Golf

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•A Golf Destination Marketing Company•Established in 1992•"Golf Marketing Department":•Jacksonville •Amelia Island •Ponte Vedra Beach•St. Augustine•Clay County•Flagler County

FFCG's Regional Cooperation

Regional Golf Marketing Arm for Palm Coast & The Flagler Beaches

•For $30,051 investment – Flagler County gets benefit of $1.8 million in golf marketing program this year alone.•59.8x’s the buying power. 

Advertising & Marketing

•New Website with SEO Strategy•Digital Marketing Campaign• Paid Search•Golf.com•Golfweek.com•Email Marketing Campaign•To FFCG list of 51,000•To dedicated targeted lists•Print Campaign•Golf•Golf Digest•Promotions•Jaguars•Mich Ultra •Sports Illustrated•TV/PR•PLAYERS Campaign•The China Travel Channel

www.Florida-Golf.org

Digital Agency Website Management

www.Florida-Golf.org

Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring

Florida's First Coast of Golf 2012-13 Website Awards

2013 Flagler Awards Winner

2012 - Adrian Award

Flagler CountyDigital Marketing through

FFCG

Florida's First Coast of Golf's Web page Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Partner Email Blast FFCG April 2013 (19% increase in open rates from March, 2013)

Family Friendly Link on Florida's First Coast of Golf Website

Visit Florida's Golf Publication

•210,000 circulation•6 page insert•15 consumer golf shows •Welcome Centers

City Markets

Somerset, NJ New Jersey, New York Indianapolis, IN Indiana DC/Northern Virginia DC, Virginia, Maryland Philadelphia, PA Pennsylvania, New Jersey Grand Rapids, MI Michigan, Wisconsin St. Louis, MO Missouri, Illinois Minneapolis, MN Minnesota Cleveland, OH Ohio Chicago, IL Illinois, Indiana, Wisconsin Pittsburgh, PA Pennsylvania, West Virginia Boston, MA Massachusetts, New Hampshire Toronto, Ontario Canada, (Ontario) Novi/Detroit Dallas, TX Texas Hartford, Ct Connecticut, Vermont

| Ohio|

|Chicago, IL | | Illinois, Indiana, Wisconsin|

|Pittsburgh, PA| | Pennsylvania, West Virginia|

|Boston, MA| | Massachusetts, New Hampshire|

|Toronto, Ontario| | Canada, (Ontario) | Novi/Detroit

|Dallas, TX| | Texas |

|Hartford, CT| | Connecticut, Vermont|

2014Consumer Golf Shows Represented

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Golf Styles Co-op

SportsIllustrated

Sweepstakes

•2 million circulation•26,723 entries

Sports Illustrated Cover Wrap Issue - IBC

International Efforts

•Strength of Palm Coast & The Flagler Beaches golf product combined with that of region positions Flagler County area for international visitation success.•Representation each year at International Golf Travel Market (IGTM) with over 350 qualified buyers representing 65 countries and 100 press.•Florida's First Coast of Golf works closely with a Palm Coast Company - Elite Golf Experiences - as our international receptive tour operator•Ultimate goal is to get Flagler County product offered in tour operator programs.•Of 220 known operators promoting USA product - approx 80 or 38% carry NE Florida product

Satisfied Customers In 20+ CountriesCHINA

CANADA

SWITZERLAND

AUSTRIA

BULGARIA

FRANCE

IRELAND

UNITED KINGDOM

NORWAY GERMANYCZECH REPUBLIC

ARGENTINA

AUSTRALIABRAZIL

United States

COLUMBIA

DENMARK

DOMINICAN REPUBLIC

ESTORIA

NETHERLANDS

China Travel Channel

•Hosted 8 members of China Travel Channel in conjunction with group from Grand Tour China•Valuable coverage that puts Flagler County and the entire region in the spotlight.•The shows had a “super high” TV rating of 0.0833% of their 300 million viewing audience giving us 2,499,000 impressions•Value Ad associated with the exposure is valued at $18,200 for each minute•Total of 17:30 minutes x $18,200 = $318,500 value add Hammock Beach episode

China Travel Channel

Double-click to enter title1010 XL 92.5 FM "Stay-Cation"

2012 Leisure Golf Travel ImpactTOTAL HOTEL IMPACT # Of rooms x Avg. Room Rate 8,282 x $136.82 = $1,133,143 TOTAL LEISURE GOLF IMPACT # Of Rounds x Avg. Round RatE 19,486 x $73.58 = $1,433,486 TOTAL LEISURE GOLF IMPACT $2,566,629

Benefits of Regional Approach

•Pooling resources to broaden reach•Pooling golf attributes from region to drive interest and engagement•Drive traffic directly to partners to drive room nights, travel rounds and instruction