September 2011

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Table of Contents

• Company Overview

• The Problem

• Fat Joe’s Solution

• Dealer Value

• Market Opportunity

• Revenue Model

• Competition

• Road to Revenue

• Our Team

• Our Advisory Board

• Current Stag

• Next Steps

• Appendix

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Fat Joe’s Cars is a transaction service and marketplaceplatform designed to quickly facilitate used vehicle sales

We help individuals have a SAFE, FAIR, and FUN experience selling their car!

An online solution for industry and individuals buying and selling used cars

Company Overview

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The Problem

BUYING AND SELLING USED CARS SUCKS!

WHY? Just look at the options..

• CraigsList is unsophisticated and “sketchy”

• AutoTrader et al are designed for dealer listings

• High priced inventory

Loans/lease/lien/etc. make private party sales really complicated!

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Fat Joe’s Solution

For Sale

14,500 13,80014,100

Sell It Now

Multiple Dealer Bids

Private Party Marketplace

• Seller gets most competitive offer•Dealers get the inventory they demand•Everyone wins!!

Enter your VIN while you sit in your den

Fair Market Value: $15,200

Highest Bid: $14,500

OR

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Why dealers will love us

Dealer Value

1. Provides opportunity to bid on inventory they crave

2. Costs less than wholesale auction

3. Owner’s story behind trade-in is powerful sales tool

4. Brings potential buyer into the store

Not to mention lucrative servicecontracts with preferred dealers!

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Private Party Segment ONLINE:craigslist: 16% share

AutoTrader: 8% shareeBay Motors: 5% share

Fat Joe’s Cars Sweet SpotTotal Addressable Market:

$1.1 billion

Current Market Opportunity

Used Car Market:~ 80 million sales

Retail:37 million sales

Private Party:11.1 million

sales

Double digit % growth for AutoTrader and Cars.com in 2010

•Data from Manheim’s 2010 Used Car Market Report; independent research on AutoTrader, eBay, craigslist, and Synthis; 2011 USA Today article: “http://www.usatoday.com/money/autos/2011-05-18-used-car-prices_n.htm

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_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Our traffic is HIGHLY monetizeable

Revenue Model

We can make money on nearly every user on the website!

$100: Success fee$95: Trade-in fee

$35: Referral fee $10: Affiliate fee

~$500: Financing ~$250: Insurance ~$250: Warranty

Stage 1

Stage 2

Dealer Service

Private PartyMarketplace

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Competition

Many players, but no one effectively targeting our niche!

FUN

SAFE/FAIR

DANGER!

BLAND

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Road To RevenueHyper Focused => Zero To $500k

INTERNATIONAL STUDENTS

• They buy and sell in easily determinable time frames• Perfect customer: price sensitive, pay in cash, not picky, require assistance, etc.• Reach through orientation/welcome materials and direct messaging• Email survey => 78% out of 50 respondents are in market!

How Many?GT: 3,778

GSU: 2,348UGA: 2,203

Nation: 700,000

MILITARY BASES

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

• High volume of used car transactions• Price sensitive• Dobbins ARB, Fort Benning…• High amount of consolidation and movement to Georgia• Reach through local ads, flyering,and community outreach

How Many?Fort Benning: 120,000Dobbins ARB: 10,000+

Nation: 1M+

*Data from Institute of International Education opendoors 2010 report, U.S Air Force Fact Sheet for 94th AIRLIFT WING, and International Institute for Strategic Studies

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Our TeamExperience and Energy

Bobbo Jetmundsen - Founder• Over a decade of experience in funding and advising successful tech startups• The creative force behind Fat Joe’s Cars

Sean McCormick - Founder• Founded profitable custom merchandise startup ViralPrints; new media marketing experience with ATDC and member companies• Execution, execution, execution

Scott Whitmire – Business Development• Industry veteran who has owned and managed several successful dealerships, including Global Imports – then best performing BMW dealership in the nation• Dealer relations, partnerships, and getting people in the door

Searching for right CTO, great contract partnership in the meantime

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Our Advisory Board

The right mix of auto and tech experience

Automotive

Allen McCullough (CarMax / Goodyear / Circuit City)

Joe Rich (Hennessy dealerships)

Fat Joe Pearson (Independent wholesaler)

Eric Overby (Georgia Tech)

Technology

Andrew Ibbotson (Synthis / Patient Pad)

Ashish Mistry (BLH Ventures / KontrolFreek)

Troy Henikoff (OneWed / SurePayroll)

Lance Weatherby(MindSpring / EarthLink / Half Off Depot)

Mike Mondelli(L2C inc)

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Current StageCapital required to reach the next level

Founder funded / bootstrapped

Built prototype: functional use with data providers and industry

partners

Some initial partners:

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Next StepsPartnership and capital required to reach the next level

Searching for industry partner with domain experience and penetration to help foster mutual growth

Seeking $150k - $200k seed round

With a little help we can truly revolutionize the car buying/selling experience!

Use of Proceeds

$90k: Bring development in house; keep current team alive and minimally fed

$20k - $50k: User interface and technology

$40k - $60k: Initial market development

To Achieve

Extend dealer penetration, expand into new metro areas, secure F&I partnership

Increase usability, release private partymarketplace, integrate with social media

Acquire 100,000 visitors; 1,000 sales

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Appendix A: Later Stage Marketing PlanStrategy To Achieve Critical Mass

Blogs / PR• Huge community of consumer advocacy influentials interested in empoweringthe private party buyer and seller• Clark Howard, Dave Ramsey, AskBetty, etc.

Viral / Social Media / App• iOS app syndicates vehicle listing photos across social media world• Partner with influential Facebook pages/apps and YouTubers

Promotions• Group deal buying site promotions (free appraisal, discounted inspection, etc.)• Works because low variable costs for us

Offline• Local radio, flyers, signs around high traffic dealerships, etc.

A 360° integrated grassroots andregional approach!