Megan Birdwell

Overall Campaign Goals

Continue Trader Joe’s quality brand image

Increase customer awareness and interaction

Demonstrate our passion for customer care

Increase yearly sales

Target AudienceYoung Professionals

Middle-Aged Parents

The Big IdeaProducts are made of quality and can be used

for many different occasions that will bring people together

Supporting direct suppliers (local and international)

Excellent customer service

Telling a StoryDisplay and video advertising on ad networks

The images will show a personal story of a customer with their food/beverages

Photos and videos will be shared on social media sites

Facebook

YouTube

Instagram

Utilizing SmartphonesCreate a Trader Joe’s

Smartphone application

Include search code option, promotional codes, and instant chat with customer service representative

Customer submitted photos shared to designated hashtag

Google Attributes for Campaign SuccessGoogle AdWords

Health food store Whole market Organic food

$5,000 a day budget

Continued Google AttributesGoogle Analytics to ensure campaign is being

fully implemented

Day-to-day results

Optimize and measure campaign with results

SummaryDisplay and video advertising to further brand

the company

Social media to share inspiring and relatable photos from consumers

Mobile strategy will help the search for location, gaining promotional codes and be a direct communication channel

Google AdWords as a direct response form

Google Analytics as my analysis

Let Trader Joes be your main source of food and beverages this year. With quality products and outstanding customer service, we promise you

won’t regret choosing us as your primary neighborhood grocery store.