OCTOBER 14 - 18, 2009SPRING/SUMMER COLLECTIONSOCTOBER 14 - 18, 2009SPRING/SUMMER COLLECTIONS

About Us

FUNKSHION: Fashion Week Miami Beach was created in 2002 to celebrate the fusion of music and fashion by providing an innovative platform for progressive, established and emerging designers to showcase their collections to media, celebrities, international buyers, and select style-makers.

FUNKSHION:Fashion Week Miami Beach is strategically scheduled between Paris Fashion Week and LA Fashion Week, as-suring maximum exposure for our sponsors. Recognizing Miami as a global fashion force, FUNKSHION: Fashion Week Miami Beach harnesses the curiosity and support from the international fashion, music and lifestyle arenas while attracting many buy-ers, retailers and members of the press from around the world.

The City of Miami Beach honored Funkshion with a proclamation declaring “Funkshion is a worldwide recognized fashion event that puts Miami Beach on the map as one of the Fashion Capitals of the World.” In 2006, Mayor David Dermer presented a key to the city to Funkshion. The City of Miami Beach is a key contributor to the success of Funkshion, providing continual support and funding every season.

Funkshion is proud to bring a truly “green” experience to fashion week. The goal is not only to reduce the carbon footprint of this event, but to spread awareness of the social, environmental and economic benefits of building a sustainable environment. Last season Funkshion hosted Green Fashion Miami as the opening night runway show, where beauty queens and designers from around the world united to present a line created entirely from eco-friendly materials.

Media ExposureFor last season’s shows, USA Today annointed Miami as the hottest city in America. High-profile events like the VMA’s, the Grammy’s, and the upcoming Pro Bowl and Super Bowl, solidify Miami as one of the top three nationally influential markets in the United States. FUNKSHION: Fashion Week Miami Beach provides a unique opportunity for corporate brands to take part in the excitement surrounding the market and generate signifi-cant influencer, celebrity and media impressions. The lifestyle and entertainment media are specifically looking for the next major event to cover in Miami-- FUNKSHION: Fashion Week Miami Beach is it.

FUNKSHION: Fashion Week Miami Beach provides an unprecedented reach to thousands of buyers and retailers through extensive media coverage. The unparalleled broadcast media attendance has garnered segments on FOX, NBC, VH1, E!, MTV, Fashion TV, Access Hollywood, Telemundo, Deco Drive, Plum TV and many other networks. The print media hits appeared in such publications as People, Hollywood Reporter, Elle, Vogue, Surface, Maxim, Vogue en Espanol, Brandweek, The Miami Herald, Fashion Week Daily, Nylon, Lucky, Stuff, Ocean Drive, The Sun Sentinel, and many other publications. Many outlets, both print and broadcast, ran multiple features covering every show throughout the week.

Fashion TV broadcasted live the opening and closing shows of FUNKSHION: Fashion Week Miami Beach. MTV filmed episodes of hit reality TV shows including “MADE” and “8th & Ocean” around the fashion week and its after parties.

Beauty queens from around the world strutted down the first ever Green Fashion Miami runway as the official kick-off show for FUNKSHION: Fashion Week Miami Beach in March 2009. Green Fashion Miami celebrates creativity, beauty and action to spread awareness of the environment. Top designers from Latin America and the United States

presented collections made of recycled, eco-friendly and sustainable materials. The models were contestants and titleholders from international pageants including Miss Universe, Miss Earth, Miss World and Miss Intercontinental.

Entering its sixth year, Go Red For Women is The American Heart Association’s nation-wide campaign spreading awareness surrounding America’s #1 killer of women - heart disease. This movement celebrates the energy, passion and power women have to wipe out this terrible epi-demic. Thanks to the participation of millions across the country, the color red and the red dress represent the ability all women have to improve their heart health and live healthier lives, free

from cardiovascular disease and strokes. On Thursday, October 2nd, 2008, the philanthropic efforts of FUNKSH-ION: Fashion Week Miami Beach brought attention to the threats of cardiovascular disease by initiating Miami’s first ever Red Dress Fashion Show. This event showcased red dresses on the runway designed and donated specifically for this show by some of the world’s top fashion designers such as Marc Jacobs, DVF, Custo Barcelona, ABS, Richie Rich and others, worn by celebrities, style makers and survivors.

THE SOUND OF IT IS OFTEN TAKEN FOR GRANTED, yet there

is nothing that car-

ries more resonance.

Sometimes it calls at-

tention to itself—when

you have pushed your-

self to your limit to cross the finish line of a 5K race or when

your nerves are on edge during the scene of a scary movie—

and then you feel it: the rhythmic beat of your healthy heart.

This is a call to take heart—in your health. With heart disease

being the number one killer of men and women in the United

States, know that there are steps you can take to reduce the

risk and that there is an organization that wants to make sure

you know about them.

"Building healthier lives, free of cardiovascular diseases

and stroke" is the mission of The American Heart Associ-

ation. It is the largest national voluntary health organiza-

tion in the United States, promoting research and imple-

menting strategies to fight heart disease. To learn about

the Association's initiatives, SA spoke with Kristie Kjeld-

gaard and Tere Estorino of The American Heart Associa-

tion's Greater Southeast Affiliate. Estorino explains, "Our

mission is reducing death and disability from heart disease

and stroke, as well as reducing what we call 'modifiable

risk factors.' Some things, genetics for example, you can't

change. But smoking, physical activity, your diet—those

are things you can change."

Many conditions fall under the umbrella of cardiovascular

disease: congenital heart defect, congestive heart failure,

heart attack, high blood pressure and cholesterol, for ex-

ample. Therefore, Estorino says, "Heart disease kills more

America Take HeartBy Liz Shaw

Photographed by Funkshion: Fashion Week Miami Beach

This one-of-a-kind Marc Jacobs heart dress was

one of the many created to bene�t The American

Heart Association during Miami’s Funkshion

Fashion Week.

Funkshion seeks substantive ways to stay connected with the community by supporting worthy causes. In past seasons Funkshion has partnered with various non-profit organizations and charities to support their fundraising and awareness efforts.

Philanthropic Efforts

Emerging designers show-cased their fashions for a panel of judges from Fash-ion Group International, competing for the Perrier “Bubbling Under” Award that rewarded the winning designer with a $5,000 cash prize to further their career in design.

Music and fashion collided at Mix N Mash– the official Funkshion: Fashion Week Miami Beach Fashion Show and after party fueled by Red Bull Energy Drink. Mix N Mash is a battle of music and fashion featuring five designers from top Florida-based Art and Design Schools competing against each other in a runway show while simultaneously a DJ battle ensues between Little Louie Vega with Anane, Dj Dummy, Dj Irie and Dj Tabu. Red Bull Formula One Race car driver Vitantonio Liuzzi opened the show, adding a little more “mix” to the “mash.”

Cointreau was one of the official sponsors of FUNKSHION: Fashion Week Miami Beach. Before hitting the runway shows, A-list guests enjoyed complimentary Cointreaupolitans in the exclusive Cointreaupolitan Garden Lounge at the Miami Beach Botanical Gardens. Each night, The Setai hosted spotlight shows—and more Cointreaupolitans—Cointreau partnered with Kurru Kurru to create spectacular Cointreau-inspired pieces to start and finish the show in style. Following the show Cointreau teamed up with Elle Magazine to host an after-party at The Setai.

For JetBlue Airways we created a sponsorship package partnering with Heatherette by Richie Rich, Miami International University of Art and Design, and Morgans Hotel Group. Students designed lines inspired by the JetBlue colors, competing for the chance to work in Richie Rich’s showroom. The winner was flown to NYC on JetBlue airways and put up in the Morgans New York while helping in the showroom.

Creative PackagesIn past seasons Funkshion has worked with companies to develop programs customized to enhance mar-keting capabilities and reach specific brand objectives. Your role as a sponsor holds vast possibilities at each sponsorship level, as we are eager to explore all creative ventures. Special programs we developed with past clients include:

Included in all sponsor packages:

* Logo inclusion in all FUNKSHION collateral including media kits, invitations, websites, program books, etc.

* Extensive advertising featuring your company in local and national print publications and television spots

* Benefits of having your brand name mentioned and attached to an internationally recognized fashion event and numerous corporate

brands and media sponsors

* Opportunity to co-brand event souvenirs and merchandise

* All-access staff badges for each venue throughout the week

* VIP passes for all Fashion Week related events

* In-house public relations team to represent each sponsor in the overall media campaign

* Specialized media campaign for individual sponsor to maximize exposure provided for an additional fee

* Option to develop a customized program tailored to suit your brand’s needs and enhance your initiatives to strategically posi-

tion your company to best reach your target demographic

Executive Producer/Title Rights (1 Available) - $150,000 As the executive producer with naming rights, your company will be an integral part of the event title, presented to the public as YOUR COMPANY: Fashion Week Miami Beach. Your company will receive maximum exposure from prominently displayed signage and branded materials throughout each venue. Your company will have the option to host a VIP lounge, on-site booth, after-party, or develop a promotion that is tailored to suit your brand’s needs and give your company face time with consumers. This level also includes every feature offered in all other packages.

Official Presenting Sponsor (1 Available) - $100,000 The official presenting sponsor will have the opportunity to attach their com-pany’s name to the official event title. The official title would be released to the public and media alike as “FUNKSHION: Fashion Week Miami Beach presented by YOUR COMPANY. This package includes the option to create a VIP lounge, on-site booth, after-party, or develop a unique promotion to breakthrough the market clutter and best reach your audience. This level also includes every fea-ture in the producer and associate producer packages.

Producer/Title Lounge - $50,000This sponsorship level offers the entire lounge area of the main fashion venue to be officially called YOUR COMPANY’s Lounge. This package is ideal for any company from any industry looking for face time with a hard to reach consumer market of fashion influencers, celebrities and top international media. Your company name and logo will be prominently displayed around the entire lounge area where all Funkshion guests mingle and network throughout the week. All features of the associate producer package are included at this level.

Associate Producer - $ 25,000 At this level, we will transform one of the main marketing stations at Funkshion: Fashion Week Miami Beach to be solely represented by your company with branding and signage. Such stations have been and include smaller style lounges, such as YOUR COMPANY Veranda or YOUR COMPANY Wet Bar, interactive technology based product booths, spa sampling areas, swag suites etc.

General Sponsorship Packages

Sponsorship Categories

Hair & Makeup Sponsorship - $5,000As the Official Hair or Makeup Sponsor of FUNKSHION: Fashion Week Miami Beach your company will provide all hair/makeup services for each runway show and a complete staff. An on-site booth in the lounge area will be available to repre-sent your company through activation of product sampling, makeovers, gifing suite, etc. Your company name and logo will be prominently displayed around the entire backstage area of each venue.

* Is this an honor for you to be able to be the opening show for Fashion Week Miami?

Nicole Miller: It's great. It's very exciting. Actually I did not realize that it is quite as big of a deal as it is, so I am very honored and thrilled to be here.

* You are doing something that you did not do in 20 years-- a new line is debuting.

Nicole Miller: Actually this is a brand new line. It's called Miller Girl. It has only been tested a little bit in the stores so it's brand new and Miami is going to see it first. I would love to do this every year. This fashion week has been great. Hopefully we will do it again.

* What do you think is the difference between NY and Fashion Week Miami?

Esteban Cortazar: This is more comfortable and easy and just having a fun. In NY its stressful, and this was stressful of course, but it was a different type of stress. In New York you just have to think of everything. I would love to come back and do FUNK- SHION Miami. I think it's great opportunity for me.

* Tell us about being here in Miami? Russell Simmons: It's great being here and showing

spring collection. It's (Miami) a fashion capital, they say that it is New York, but really all the energy is here and all the new ideas are here, so I think it's good that we are here.

Noteworthy Quotes from Featured Designers

Betsey Johnson Fred Perry Tommy Hilfiger Ryan Kenny Marithe + Francois Girbaud Vivienne Westwood Miss Sixty DKNY Binetti Miller Girl by Nicole Miller Sweetface by Jennifer Lopez Iceberg Baby Phat Sean John Custo Barcelona Esteban Cortazar Christina Ferrari Ted BakerDragana Ognjenovic Justsweet by Jennifer LopezPuma Heatherette Richie Rich Kurru Kurru BejeweledRussell Simmons

Lexus Audi CadillacAxe Mac Dior Cover GirlNescafe LavazzaRed Bull VOSSVitamin Water

PerrierPeroniCointreau Hotel California Tequila Belvedeere Moët 10 CaneMaker’s Mark Jet Blue AirwaysVirgin RecordsMotorolaRayBan

FEATURED SPONSORS

FEATURED DESIGNERS

Past Designers and Sponsors of FUNKSHION: Fashion Week Miami Beach

1935 West Ave. #203Miami Beach, FL 33139t. 305 + 673 + 2756f. 786 + 866 + 9647info@funkshion.comwww.funkshion.com

For information on sponsorship opportunities contact: Sale Stojanovic

Vice President of Business Developmentphone: 305.673.2756email: sale@funkshion.com

alain Perez

Vice President of Business Developmentphone: 305.673.2756email: alain@funkshion.com

For event production information contact:

aba Kwawu

Director of Fashion Productionphone: 202.625.8370email: aba@theabaagency.com

For all media inquiries contact:

Matt Heien

Director of Public Relationsphone: 917.864.7867email: matt@eastsidepr.com

SuSan StiPcianoS

Director of Public Relations- Latin Americanphone: 786.683.6749email: suzy@funkshion.com

For additional information contact:

ali Moon

Executive Assistantphone: 305.978.3709email: ali@funkshion.com