What’s InsideCo-Presidents’ Message - 1Dawn Harrison 1We Are Fallbrook Show 2 Plein Air Winners 2The Gallery Show Winners 2Spring Show Winners 3Teacher Guidelines 3Art Assist 3The Gallery Classes 4Creating Titles 4Speaking of Biographies 5What’s Up 5

Co- Presidents’ Message

Hope everyone is enjoying the beautiful spring weath-er and getting out to paint! Our monthly meetings continue to have good turn outs for the Guest Artists and their workshops. I learn something from everyone of these wonderful artists. Members are also taking ad-vantage of the critique sessions before the demonstra-tion. Remember to bring just one work to be critiqued, since we try to stay within the allotted time.We had a wonderful day for our Plein Air Competition at Grand Tradition. People came from all over San Diego County, Riverside County, as well as Ramona, Idyllwild, Hemet and Borrego Springs. The back wall of The Gallery will have Plein Air work done that day to include some of the winning works. Come and check it out before the next change out in May. The Avocado Festival brought over 240 people into The Gallery to vote for the Junior Art of the Avocado winners. Hope you all had a chance to see the work of these creative minds! It won’t be long before we have our first money show in The Gallery. The show “We Are Fallbrook” will be a great way for the community to get to know our gallery and see our members’ work. Please see page 2 for more information.We continue to add classes to The Gallery calendar but have slots available if you would like to teach a class.In June we will have our traditional end-of-season Pot-luck which is always a big success; we have great cooks in our group and their artistry shows off in their food as well as their contributions to the critiques and The Gallery.FAA itself will be dark for July and August meaning no meetings; however, The Gallery will remain open. FAA’s regular meeting schedule will resume in Sep-tember with new guest artists and a whole new year of informative meetings and opportunities to show in The Gallery.Remember to make time to paint! Julie a

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FALLBROOKART ASSOCIATION

Bimonthly Newsletter

May/June 2019

Dawn Harrison, Oil Painter, Demonstrator

for May

Dawn is a California native who has resided in San Diego for 40 years.She began pursuing fine art 25 years ago, and since that time she has attended numerous workshops taught by modern masters. She studied extensively at Watts Atelier in Encinitas, the Athenaeum in La Jolla, Palomar College in San Marcos, then earned a certifi-cate in “Fine Art and the Creative Process” at UC San Diego, La Jolla. Her “Light and Shadow” style of painting won her 2nd place at the San Diego County fair in 2018.Dawn will be focusing on “Notan and Chiaroscuro for Stronger Paintings” using oil paint to depict focal points lit by a single light source materializing from dramatic colorful shadows.Dawn is currently teaching weekly Oil Painting class-es in Vista, San Marcos and here in Fallbrook at the FAA’s “The Gallery” every Thursday afternoon.

This painting on the left demonstrates some of the techniques she will be teaching in her workshop following the demonstration

This world is but a canvas to our imagination.

Henry David Thoreau

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“We Are Fallbrook” Money Awards Show Coming to The Gallery

In May a brand new show will be held at The Gallery to encourage Fallbrook residents to show off their own home town or for visitors to show their take on the community of Fallbrook. *(Note to Sponsor members - this is not one of the ten shows included in the sponsorship.)* Take-in will be May 20 from 10:00AM to 4:00 PM. Entry forms are available at FAA meetings and on the website. For out-of-town participants who will be attending the May meeting, we have arranged for you to bring your work then and drop it off at The Gallery. PLEASE NOTE: To take advantage of this accomoda-tion you MUST have picked a sitting date (and have been trained if you have not done so) and have all your paperwork completed and attached to your art-work along with your check for the entry fee. Make sure you have your name and contact information fastened to the back of your artwork.Take-in hours for this show have been extended, so some additional volunteers will be needed. Please help your organization by volunteering that day.An additional show-within-a-show has been added to the main show. Members of the community will be invited to bring in an 8” x 10” photo depicting “Life in Fallbrook”. The photos will be mounted on foam-core and displayed on the back wall of the Gallery. They will not be returned unless someone specifically makes a request to pick up their photo at the end of the show. So, don’t submit the precious one-of-a-kind family photo. Rather make a copy for mounting on the foamcore.The entry fee for this part of the show is $5.00. The public will “judge” this show by submitting ballots for a “People’s Choice” Award of $75.00.This “We Are Fallbrook” show will be great way for the community to be introduced to our gallery and have the opportunity to view our members’ work. a

Plein Air Competition Winners Announced

As noted in the Presidents’ message, people came from all over to enter the Plein Air Competition at The Grand Tradition. There were 36 participants, 13 of which were FAA members.The following winners took home the prizes:1st - Margaret Larlham2nd - Mike Hill3rd - Jeanne Pickard.Four Honorable Mentions went to:Jeanne Plekon, Jennifer Morlan, Veronica Faulks (stu-dent) and Elaine Zhang.This now-annual competition started out small and has grown exponentially, a tribute to its quality, the setting and the efforts of our Publicity Chairs to see that the word gets out to a wider audience. a

A big FAA welcome to new members:Susan Keith,

Guiti Ravanbaksh, Nancy Welch

THE GALLERYMarch/April 2019 Show Ribbon Winners

BEST OF SHOW – Lynn Gertenbach, “White Egret”Oil/Acrylic1st Place – Jennifer Morlan, “Poppies Galore”2nd Place – Diane Jansen, “Solitary Man”3rd Place – Kathy Stradley, “Leonesse Cellars View”HM – Christine Wichers, “Italian Balcony”Water Media1st Place – Ruth Parker, “Where Are the Tickets?”2nd Place – Shirley Calvert, “Near San Simeon”3rd Place – Lucina Orth, “The Stars Beyond”HM – Ruth Parker, “Where is the Cheese?”Pastel1st Place – Ray Fedorchak, “Movin’ On”2nd Place – Ray Fedorchak, “Trail Head, June Lake”HM – Julie Compton, “Flower Fields”Sculpture1st Place – Marsha Gertenbach-Meers, “Soaring”HM – Al Brandli, “Small Ceramic Bowl”Mixed Media1st Place – Julie Compton, “Apple Blossom Time”Computer ArtHM – Louis Nidorf, “War” PhotographyPhotographyHM – George Compton, “Beeutiful Flowers”Drawing/PrintmakingHM – Anne Youngblood, “Still Day on the Marsh”

Congratulations all. a

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Spring Show Winners at The BrandonGood old Mother Nature really threw us a curve this year by destroying a good portion of The Brandon’s roof resulting in our having to close the show due to hazardous conditions and not having a reception either. Fortunately judge Valentina Lamdin was able to carry out her duties before the big downpour so at least the judging was accomplished. Congratulations to the winners:Best of Show – Chick Curtis, Golden State of Inno-cence1st – Judy Richardson, Moooo-Vin On2nd – Debbie Forbes, The Catty Critic3rd – Joe Fedorchak, Lunch TimeBev Thordarson Memorial Theme Award – Linda Thorne, Wasatch InteriorPlein Air Award – Jeanne Pickard, Lagoon LightArt Element Award for Color – Si Osgrove, Fall-brook Citrus TreesArt Element Award for Composition – Nicolas Kuenzi, WaltzArt Element Award for Narrative – Carolyn Vice, A Perfect Campsite Judge’s Choice Merit Awards – Rikki Reinholz, Old Palm Fronds #1; Linda Reyes, Brotherly Love; Rikki Reinholz, Five Pomegranates; William Gullette, Fanfare of Fish; William Gullette, Casita de Las Rocas; Hajime Ohno, Kuro (Society Finch); Bonnier Rinier, Singing Robin; Bill Pratt, Tulips RevealedHonorable MentionsKathy Stradley, Court Jester; Diane Jansen, Northwestern Coastline;Judith Ewert, Santa Rosa Plateau; Rosemarie Meis, White Lilies; Ray Fedorchak, Coastal Impression; Penny Fedorchak, Spring Forth;Gwen Small, Nature’s Abstract: Bark 1 a

NoteRemember to sign up for workshops in advance at the regular meetings. This will ensure that co-ordinator Carol Reardon has registered sufficient students to hold the workshop and she has time to send out any materials list that may be needed.All your Board members are volunteers using their own time and talents to make FAA a success, so please follow the guidelines to make their work easier.

Guidelines for Teachers at The GalleryAs with any new venture, it takes some time to work out the kinks and make an operation move smoothly. As you know, we have received grant money in the past from the County of San Diego which helps pay for certain allowable FAA expenses. When we sub-mit an application to the Supervisors, one thing they always look for is how we are serving the community and promoting the arts. Classes at The Gallery cer-tainly fill that bill.It is important that we track the number of students we are serving. To that end we have created a 1/2 page form that each teacher will fill out for each session noting the name of the class, the date and the number of students attending. These forms will be submitted promptly at the end of each month, along with the fee for the use of The Gallery space, to our treasurer, Di-ane Jansen who is tasked with keeping these records.Copies of these forms will be available at the meetings and at The Gallery as well. So, teachers, get in the habit of obtaining forms in advance of your classes and then submitting the completed forms.Thank you for your cooperation. a

What is Art Assist ?Art Assist is a program directed by Diane Jansen wherein an FAA member brings an art project to children at the Fallbrook Library once a month on a Thursday for about an hour’s time. The mix of stu-dents varies a lot by age depending on who happens to be in the Library that day, so we keep the projects to something fairly simple.Diane has a closet full of art supplies at The Gallery from which you can draw and many resource books to give you an idea of what to do with the children.As mentioned above, grant money is often awarded when one can show how those funds will be used to serve the community, so Art Assist is a very good ex-ample of that service, especially since so many times art classes are missing in the schools.Please see Diane to volunteer sometime during the year. Surely you can find one hour out of one day out of 365 to help with this worthwhile program. a

You use a glass mirror to see your face; you use works of art to see your soul.

George Bernard Shaw

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The Gallery ClassesThe class schedule for The Gallery for May is in the works. The only class scheduled for sure right now is “Experimental Watercolor” taught by Bonnie Rineir on May 31. So keep an eye out for the new flyer which will be out as soon as the schedule is settled. Also, we ask that you contact the instructor directly to register, to ask questions about materials needed, etc. Phone numbers will be provided on the new flyers. a

Creating Titles For Your WorkFrom time to time at take-in I have had someone ask me, “What do you think I should call this piece?” Whew! That’s a tough question since I don’t know what you had in mind when you created the piece. I might suggest something off the top of my head, but that’s probably not going to be the best title. Susan

So, here is some advice from a pro.“Coming up with great titles for artwork can be a real drag. Many artists feel like it’s more work to come up with a title than it is to create a masterpiece. If you were a natural wordsmith you would have become a poet, not an artist. So, the question is, do titles really matter, and how much time and effort should you spend titling your work?”“From a gallery owner’s perspective, I can tell you that I do believe titles matter. A buyer wants to feel like that artwork they are about to purchase from you is one of your best ever – that it truly is one of your masterworks. They’re going to have a hard time believing that if you’ve called the piece “Untitled No. 427”. A good title becomes a part of the buyer’s narrative*. A particularly good title will help sell the artwork. Conversely, a bad title can hamper sales.”“Titling your artwork is a challenge because you have several potentially conflicting goals with a good title:1. A good title will provide insight into your inspira-tion for the artwork, and may help the artwork tell its story.*2. A good title will leave room for the viewer to bring his or her own meaning and interpretation to the artwork.Additionally, a good title will:be memorable and catchy,be original (or at least as original as anything can be in a world where nothing is ever truly new),not be too cheesy.”

*We have written about the importance of narrative and/or story behind your artwork. Remember, that’s

why we have provided the binder on the podium for the placement of you bio and the stories behind your artwork. Don’t forget to bring the new stories to each show. Susan“So the goal is to come up with a great title – but how does one do it? After having dealt with tens of thou-sands of pieces of art and having spoken with hun-dreds of artists about titles, here are some ideas that might help: Start with the obvious – if there are elements in the artwork that are key focal points, use those elements as a jumping off point.Was there a driving emotion or inspiration that lead you to create the work? If so, try and draw a title from that inspiration.Is there an underlying story behind the work? Try to clue the buyer into the story with your title.Try to put yourself in your viewer’s shoes – what will they see when they look at the work? What do you want them to focus on?Keep it short. While there are obviously exceptions, if you need a 30 word title, you are probably doing some-thing wrong (and maybe you should have become and author instead of artist!)”“Coming up with titles can become more difficult over time. This all sounds great in theory, and will work for the first dozen or so pieces an artist creates, but what about after you’ve created hundreds of pieces? Eventually you are going to run out of creative, unique titles. To combat this issue, try to come up with a naming system. I’ve known artists who look to poet-ry or mythology for inspiration. Having a dictionary and thesaurus around can help. Get help – my mother helps name most of my father’s paintings.”The gallery owner quoted above then gave some exam-ples of some good titles. A sculpture of a tall, thin person looking down at a dog who was facing up to the person was titled “Who Rescued Who”. That title is gramatically incorrect, but it surely gets the emotion behind it across.Another sculpture by the same artist had a similar tall, thin person looking down at a very small version of him/herself. The title is “Conversation With Myself ”.Very clever, no?A colorful abstract rife with deep oranges, reds and gold was titled “Desert Flame”.

Grateful thanks to Jason Horejs from Xanadu Gallery in Scottsdale for the advice above and on the next page.

What’s Up Around the SouthlandApril 26- Paint and Sip at The Gallery with Jeanne Pickard, 10:00 AM - 1:00 PMApril 27 - Reception, Gallery Show and Plein Air Show at The Gallery, 3:00 PM - 5:00 PMMay 3 - Opening Reception for “Reflections of Na-ture” Show at the Fallbrook Art Center, 6:00 PM - 8:00 PMMay 4 - Open Woven Glasswork class at the School of the Arts, 10:00 AM - 1:00 PMMay 5 - Watercolor demo - Afternoon with Joseph Zbukvic, School of the Arts, 1:00 PM - 3:00 PMMay 6 - May 10 - 5-day Watercolor Workshop with Joseph Zbuvic, School of the Arts, 9:30 AM- 4:30 PMMay 6 - GEM of the Valley Art Assoc. general meet-ing. Senior Center on Juniper in Murrieta, 1:00 PMMay 11 - Create Your Own Artistic Journal, School of the Arts, 10:00 AM - 3:00 PMMay 13 - FAA board Meeting - The Gallery, 9:30 AMMay 15 - Paint the Ocean With Debra Sievers, 10:00 AM - 2:00 PM, School of the ArtsMay 18 - FAA General Meeting - Womens Club, 8:45 AM doors open.May 18 - Opening Reception for the 8th Annual Artists Guild Show at The Art Center, 5:00 PM - 7:00 PMMay 20 -We Are Fallbrook Show take-in at The Gallery and Gallery change-out. 10:00 AM - 4:00 PMMay 21- Temecula Valley Art League general meeting - Assistance League on Montezuma, 5:00 PMMay 25 - Reception for We Are Falbrook and Gallery Show, 3:00 PM- 5:00 PM, The GalleryJune 10 - FAA Board meeting - 9:30 AM, The GalleryJune 14 - Wine and a Bite - downtown Fallbrook (hope for Gallery hosting) - 5:00 PM - 8:00 PMJune 15 - FAA Summer potluck and last meeting of season - Womens ClubJune 17 - The Gallery change-out 10:00 AM - 2:00 PMJune 22 - The Gallery show reception, 3:00 PM - 5:00 PM

Happy summer!

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Speaking of Biographies........Since we started providing biographies in the binder at the Gallery, just like with titles of artwork, the ques-tion often comes up, “What should I write?”Here is some well thought out advice from a success-ful gallery owner.“I am a huge advocate of the artists’ biography. I feel a well-written, nicely laid-out biography is a powerful tool that will help you build relationships with collec-tors and to give you credibility. A biography allows a potential customer to become acquainted with your background and get to know you, even if the buyer can’t meet you in person.”“Often, when I’m discussing biographies, I hear some variation of the question: ‘Should I include negative or depressing details of my life in my biography?’” This is a thorny issue, and I would like to spend a few minutes discussing it and, hopefully, provide some guidance that will help you decide how to handle unpleasant details in your biography. ““First, let’s stipulate that many artists have lead extremely challenging lives. Many of you have over-come incredibly adverse circumstances or terrifying events to become the artists that you are today. Like it or not, those challenges have likely had a huge impact on your life and have helped shape who you are and your outlook on life.”“To a certain extent, your followers can’t truly under-stand you without understanding those events. How-ever, sharing your difficult background should be done with care – you wouldn’t want to shock or depress a customer to the point that they no longer feel like buying your work.”“The main purpose of your biography is to help peo-ple make a connection to you........... if you are going to include references to difficult life experiences, you should strive to do so in a way that emphasizes not the problem, but rather the amazing way you overcame it and went on to become the amazing artist you are today.”1. Don’t go into too much detail. Talking about the specifics of your challenge might be too much for a reader to handle.2. Avoid shocking language.3. Keep the general narrative positive. focusing on the process you used to overcome your challenges will inspire. a

Art enables us to find ourselves and lose ourselves at the same

time. Thomas Merton

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FALLBROOK ART ASSOCIATIONP. O. BOX 382FALLBROOK, CA 90288 - 0382

ADDRESS SERVICE REQUESTED

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