Fall 2013 Marathon HeyRunning Camp Partnership Opportunities for CWSW H. (180713)

FOR PARTNERS:

CWSW H.

OLGA S. @ CWSW H:

18-07-2013

CURRENT PARTNERS:

Wednesday, 17 July 13

4

1Intro!

WHAT IS HEYRUNNING?

1 532Wednesday, 17 July 13

HeyRunning China CURRENT ACTIVITIES!

We are building the foundations for becoming China’s first premium running solutions provider: offering fun, effective and social exercise for companies, brands, individuals and races. We have a running education driving club growth and management and a set of innovative products, both aiming to inspire new takes on running. HeyRunning leverages a strong relationship with Heyrobics sharing online resources, competence and staff.

More about us on following pages!

HeyRunning

CAMPCAMPFALL. AUG18 - OCT20


2Project!

THE HEYRUNNING CAMP


See separate invitation PDF for full brochure!


Copyright: HeyRunning International 2013. All rights reserved.

What is the Camp?The HeyRunning Camp is China’s first premium running camp: it’s carried out in a professional, authentic and accessible way, coaching runners of all levels. Unlike other clubs, runners pay to join. This marks a new step in running club culture, where now, people are increasingly ready to put additional resources into their health, training and racing ambitions!



CAMP: Sample Sessions


Copyright: Heyrobics International 2012




1

23

Location 1 - Chaoyang

Location 2 - Olympic

Location 3 - University

Location 4- Sanlitun

4

Camp Locations



Setup:CAMP

1-3*Aug Oct Mar 2014-

2* + Up to 6 Weekly sessions1 (2, 3) Designated Space(s)30-100 Participants/session

1 Portable Stereo

A high-quality run club with dedicated, educated coaches for runners from beginner to experienced backgrounds all

training together.

Coaches Ambassador / Admin

Provide fun, effective and highly social running coaching and events to Beijing’s growing international and Chinese running community. For all levels of ability and experience.

1 2Sep

What

Why

Startup

WhenNov Dec !



1-3* 2* + 1 (2, 3) Monthly sessionsVarying spaces

(park, canal, urban)30-100 Participants/session

1 Portable StereoOther equipment YTBD

A mobile running concept announced shortly before it’s set to take place, where participants can discover new

places and uses for running.

Coaches Ambassador / Admin

A different take on running, showing participants & followers that running can be fun, done anywhere, and

carried out in a creative way by HeyRunning/China World Summit Wing Hotel.

What

Why

Startup

When

Setup:Events

Aug Oct Mar 2014-Sep Nov Dec


3Partner Goals!

CWSW H.



Goals!

PRIMARY*Increase CWSW Hotel’s exposure and branding within Beijing’s international and Chinese community*Increase number of guest sales + influence potential customers

SECONDARY*Access a new community of 100+ international and Chinese Beijing residents + company representatives*Achieve increased branding in media and promotional channels*Further promote CWSW Hotel’s facilities, experiences, promotions and services to existing and new Beijing communities, plus raise brand awareness + profile

(SAMPLE)


Packages!FOR CWSW H. FALL 2013



PARTNER LEVELS!

BRONZE!GOLD!PLATINUM!


EXPOSURE BRONZE GOLD PLATINUM!!!!!

!

!

!!!!!!!!

!!!

Above are sample packs. Exact terms decided upon in final agreement between parties. And: feel free to bring on YOUR additional ideas!

HEYRUNNING CAMP TITLE PARTNER!CWSW H. brand exposure on all marketing, promotion materials, Camp t-shirts and media coverage

FREE TRAINING!Up to 30 Camp Membership cards for your employees, partners, clients, guests (normal value RMB700 per membership)

HEYRUNNING COACH & STAFF SPONSOR!Brand exposure at 14 coaches, 6 Ambassadors

ALL HEYRUNNING CAMP SESSIONS!Brand exposure at HeyRunning Camp sessions (60 total)

ONLINE PRESENCE!CWSW H. logo @ heyrunning.com partners page plus @ all HeyRunning newsletters/weekly Camp correspondence

VIP TRAINING!Invite up to 80 clients, partners, employees to 2 private CWSW H. branded HeyRunning sessions

MEDIA CONTENT!Photo & content updates for CWSW H. web and social media platforms

SESSION PRESENTATION!Opportunity to present CWSW H. latest offers, promotions and services at 2 Sunday HeyRunning Camp session (Sunday 18th August + 1 other)

RECRUITMENT!HR Personnel love us, as this is a low-cost alternative for creating a healthy activity for all staff and way to connect with more companies!

MARKETING!HeyRunning works with multiple media channels, and everything we dois designed to be picture and social media friendly!

SALES!Invite your key customers and partners, and we’ll take extra good careof them!

**EXTRA**

! ! !!!

!

Look forward to introducing partnership

opportunities further

should you be interested!


5Next!

YTBD’s & CONTACT



Questions / YTBC’s* Ambitions: 6-months, 1-year, 3-year goals for CWSW H. Further sales initiatives, Campaigns, etc. * Planning: Exposure enhancement, marketing, partnerships, timelines, social media* Extra: How can we connect CWSW H. with corporate/community related events and initiatives? Which resources do we currently have fora) coaches? b) participants? c) “running evangelist(s)”?* Budget?* Questions, feedback, considerations



Moving on!

We’re available for further discussions on how HeyRunning can provide additional value to CWSW Hotel’s current and future marketing & events activities: looking forward to create more unique experiences!

English: [email protected]/ +8618710144679Chinese: [email protected] / +8613581680338

Contact:


mailto:[email protected]




Fall 2013 Marathon HeyRunning Camp Partnership Opportunities for CWSW H. (180713)

Documents

Transcript of Fall 2013 Marathon HeyRunning Camp Partnership Opportunities for CWSW H. (180713)