Fall 2013 Marathon Heyrunning Camp Partnership Options for OASIS (180713) v2!

FOR PARTNERS:

OASIS

ANNEKE F. @ OASIS:17-07-2013

CURRENT PARTNERS:

Thursday, 18 July 13

4

1Intro!

WHAT IS HEYRUNNING?

1 532Thursday, 18 July 13

HeyRunning China CURRENT ACTIVITIES!

We are building the foundations for becoming China’s first premium running solutions provider: offering fun, effective and social exercise for companies, brands, individuals and races. We have a running education driving club growth and management and a set of innovative products, both aiming to inspire new takes on running. HeyRunning leverages a strong relationship with Heyrobics sharing online resources, competence and staff.

More about us on following pages!

HeyRunning

CAMPCAMPFALL. AUG18 - OCT20


2Project!

THE HEYRUNNING CAMP


See separate invitation PDF for full brochure!


Copyright: HeyRunning International 2013. All rights reserved.

What is the Camp?The HeyRunning Camp is China’s first premium running camp: it’s carried out in a professional, authentic and accessible way, coaching runners of all levels. Unlike other clubs, runners pay to join. This marks a new step in running club culture, where now, people are increasingly ready to put additional resources into their health, training and racing ambitions!



CAMP: Sample Sessions


Copyright: Heyrobics International 2012




1

23

Location 1 - Chaoyang

Location 2 - Olympic

Location 3 - University

Location 4- Sanlitun

4

Camp Locations



Setup:CAMP

1-3*Aug Oct Mar 2014-

2* + Up to 6 Weekly sessions1 (2, 3) Designated Space(s)30-100 Participants/session

1 Portable Stereo

A high-quality run club with dedicated, educated coaches for runners from beginner to experienced backgrounds all

training together.

Coaches Ambassador / Admin

Provide fun, effective and highly social running coaching and events to Beijing’s growing international and Chinese running community. For all levels of ability and experience.

1 2Sep

What

Why

Startup

WhenNov Dec !



1-3* 2* + 1 (2, 3) Monthly sessionsVarying spaces

(park, canal, urban)30-100 Participants/session

1 Portable StereoOther equipment YTBD

A mobile running concept announced shortly before it’s set to take place, where participants can discover new

places and uses for running.

Coaches Ambassador / Admin

A different take on running, showing participants & followers that running can be fun, done anywhere, and carried out in a creative way by HeyRunning/OASIS.

What

Why

Startup

When

Setup:Events

Aug Oct Mar 2014-Sep Nov Dec


3Partner Goals!

OASIS



Goals!

PRIMARY*Increase OASIS’ exposure within Beijing’s international and Chinese community*Increase number of product sales + influence potential customers

SECONDARY*Increase awareness of day-to-day health issues*Achieve increased branding in media and promotional channels*Further promote OASIS’ state-of-the-art facilities, experience and services in existing and new Beijing communities, plus raise brand awareness + profile

(SAMPLE)


Packages!FOR OASIS FALL 2013 CAMP



PARTNER LEVELS!

BRONZE!GOLD!PLATINUM!


EXPOSURE

10.000

21.000

3.000

5.000

5.000

1.500

4.000

VALUE COMMENT

Online materials, Posters, Flyers, Camp Membership Cards, PDF, Media print

Up to 30 Camp Membership Cards entitling the user access to up to 6 HeyRunning sessions per week (incl. 1 Heyrobics session) and full 10-week Half & Full Marathon Training Programs

Coach & Ambassador t-shirts + training gears

Garments, posters, stereo, materials, stickers

Weekly photos taken from HeyRunning Camp sessions + social media content (RMB150 per weekend session)

HEYRUNNING CAMP TITLE PARTNER!OASIS brand exposure on all marketing, promotion materials, Camp t-shirts and media coverage

FREE TRAINING & ENGAGEMENT OPPS!Up to 30 Camp Membership cards for your employees, partners,`clients (normal value RMB700 per membership)

HEYRUNNING COACH & STAFF SPONSOR!Brand exposure at 14 coaches, 6 Ambassadors

ALL HEYRUNNING CAMP SESSIONS!Brand exposure at HeyRunning Camp sessions (60 total)

ONLINE PRESENCE!OASIS logo @ heyrunning.com partners page plus @ all HeyRunning newsletters/weekly Camp correspondence

VIP TRAINING!Invite up to 80 clients, partners, employees to 2 private OASIS branded HeyRunning sessions

MEDIA CONTENT!Photo & content updates for OASIS web and social media platforms

SESSION PRESENTATION!Opportunity to present OASIS’ latest offers, promotions and services at 2 Sunday HeyRunning Camp session (Sunday 18th August) & TBD)

3.000

HeyRunning Camp Page. Dedicated page (Title Partner only), sponsored messages (1/month across up to 4 platforms)

Present OASIS benefits, membership deals, discounts, services and distribute marketing materials at up to 2 Sunday HeyRunning Camp sessions (RMB2.000 per presentation)

Opportunity to invite up to 80 clients, employees, partners to an OASIS brandied HeyRunning session (RMB2.500 per session)


EXPOSURE BRONZE GOLD PLATINUM!!!!!

!

!

!!!!!!!!

!!!

Above are sample packs. Exact terms decided upon in final agreement between parties. And: feel free to bring on YOUR additional ideas!


FREE TRAINING!Up to 30 Camp Membership cards for your employees, partners, clients (normal value RMB700 per membership)



ONLINE PRESENCE!Dedicated page at heyrunning.com/partners. Sponsored messages 1per month across up to 4 platforms)



SESSION PRESENTATION!Opportunity to present OASIS’ latest offers, promotions and services at 2 Sunday HeyRunning Camp session (Sunday 18th August)

RECRUITMENT!HR Personnel love us, as this is a low-cost alternative for creating a healthy activity for all staff and way to connect with more companies!

MARKETING!HeyRunning works with multiple media channels, and everything we dois designed to be picture and social media friendly!

SALES!Invite your key customers and partners, and we’ll take extra good careof them!

**EXTRA**

! ! !!!


EXPOSURE BRONZE GOLD PLATINUM!!!!!

!

!

!!!!!!!!

!!!

Above are sample packs. Exact terms decided upon in final agreement between parties. And: feel free to bring on YOUR additional ideas!


FREE TRAINING!Up to 30 Camp Membership cards for your employees, partners, clients (normal value RMB700 per membership)



ONLINE PRESENCE!OASIS logo @ heyrunning.com partners page plus @ all HeyRunning newsletters/weekly Camp correspondence



SESSION PRESENTATION!Opportunity to present OASIS’ latest offers, promotions and services at 2 Sunday HeyRunning Camp session (Sunday 18th August)

RECRUITMENT!HR Personnel love us, as this is a low-cost alternative for creating a healthy activity for all staff and way to connect with more companies!

MARKETING!HeyRunning works with multiple media channels, and everything we dois designed to be picture and social media friendly!

SALES!Invite your key customers and partners, and we’ll take extra good careof them!

**EXTRA**

! ! !!!

Value: 46.750

EXCLUSIVE to OASIS: 15.000!


Value: 20.500


Value: 52.500


5Next!

YTBD’s & CONTACT



Questions / YTBD’s* Ambitions: 6-months, 1-year, 3-year goals for OASIS. Further sales initiatives, Campaigns, etc. * Planning: Exposure enhancement, marketing, partnerships, timelines, social media* Extra: How can we connect OASIS with health related events and initiatives? Which resources do we currently have fora) coaches? b) participants? c) “running evangelist(s)”?* Budget?* Questions, feedback, considerations



Moving on!

We’re available for further discussions on how HeyRunning can provide additional value to OASIS’ current and future marketing & events activities: looking forward to create more unique experiences!

English: [email protected]/ +8618710144679Chinese: [email protected] / +8613581680338

Contact:


mailto:[email protected]




Fall 2013 Marathon Heyrunning Camp Partnership Options for OASIS (180713) v2!

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Transcript of Fall 2013 Marathon Heyrunning Camp Partnership Options for OASIS (180713) v2!