Fact Pack - ThinkTV...FACT PACK H1, 2019 TV AND ITS BABIES LINEAR TV TV received via aerial,...

Fact PackH1, 2019

Penetrationand Usage

Jan-Jun ‘19 Jul-Dec ‘18

Screens per Household Average # of video capable screens per household 6.6 6.6

Screen Type Set 1.8 1.8

PC/Laptop 1.7 1.7

Tablet 1.0 1.0

Mobile 2.0 2.0

Total 6.6 6.6

Video Tech Penetration High Definition TV Sets 98% 98%

PVR 56% 57%

Internet Connectivity 88% 87%

Internet Capable TV Sets 51% 49%

Connected TV Sets 40% 37%

Smart Phones 86% 85%

Tablets 60% 60%

PC/Laptops 81% 81%

Page 03FACT PACKH1, 2019

PENETRATION


How Long? Average monthly hours consumed per person - Broadcast TV 68:14 70:38

Average monthly total hours consumed - BVOD 55,777,488h# 41,253,299h#

How Many? Weekly Average Cumulative Reach - Broadcast TV 77.4% 78.9%

Monthly Average Cumulative Reach - Broadcast TV 90.4% 91.5%

Weekly Average Cumulative Reach - Broadcast TV 18.75m 18.91m

Monthly Average Cumulative Reach - Broadcast TV 21.91m 21.92m

How Viewed? Broadcast TV - live 87.7% 88.2%

Broadcast TV - playback to 7 days 9.9% 9.4%

Broadcast TV - playback 8-28 days 2.5% 2.5%

Broadcast TV - Total 100% 100%

BVOD - live stream 29.4% 30.1%

BVOD – on demand 70.6% 69.9%

BVOD - Total 100% 100%

FACT PACKH1, 2019

USAGE

Page 04

FACT PACKH1, 2019


Broadcast TV Viewing Type Average monthly hours consumed per person - Broadcast TV: Live 59:49 62:16

Average monthly hours consumed per person - Broadcast TV: Playback to 7 days 6:43 6:37

Average monthly hours consumed per person - Broadcast TV: Playback 8-28 days 1:40 1:44

BVOD Viewing Type Average monthly hours consumed per device - BVOD: Live Stream 15,947,311h# 12,428,713h#

Average monthly hours consumed per device - BVOD: On-Demand 39,360,325h# 28,824,586h#

BVOD Viewing Device Type Average monthly total hours consumed - BVOD: Connected TV 27,045,195h# n/a

Average monthly total hours consumed - BVOD: PC/Laptop 10,208,132h# n/a

Average monthly total hours consumed - BVOD: Tablet 10,221,656h# n/a

Average monthly total hours consumed - BVOD: Mobile 7,831,398h# n/a

TIME SPENT

Page 05

FACT PACKH1, 2019

Average per month Total People***

Kids* Teens** 18-24 25-34 35-49 50-64 65+

Viewing Live 59:49 29:25 15:28 17:15 29:14 56:14 93:18 129:37

Playback to 7 days 6:43 3:06 1:35 2:28 3:41 6:54 10:19 13:35

Playback 8-28 days 1:40 1:48 0:36 0:42 1:12 1:44 2:09 2:20

Total Broadcast 68:14 34:20 17:41 20:27 34:08 64:53 105:47 145:32

BROADCAST TIME SPENT BY DEMO

Page 06

FACT PACKH1, 2019

Average perweek/month

Total People***

Kids* Teens** 18-24 25-34 35-49 50-64 65+

Weekly Reach % 77.4 74.2 58.5 54.1 67.7 82.0 88.6 92.4

Weekly Reach 000s 18.75m 2.94m 0.84m 1.21m 2.47m 3.97m 3.81m 3.51m

Monthly Reach % 90.4 91.0 82.5 77.6 84.4 93.0 95.9 97.5

Monthly 000s 21.91m 3.6m 1.19m 1.74m 3.09m 4.5m 4.12m 3.7m

BROADCAST REACH DETAIL

Page 07

FACT PACKH1, 2019

TV AND ITS BABIESLINEAR TV

TV received via aerial,

satellite or cable is Linear

TV, i.e. any TV that is not

viewed over the internet.

Also known as Broadcast

TV, it can be watched as

Live TV or Playback TV.

LIVE

PLAYBACK TVLinear TV recorded and watched after the live

broadcast is Playback TV. May be recorded on

a Personal Video Recorder (PVR), VCR or

other form of time-shifting technology.

LIVE STREAMINGBVOD watched live over the

internet as it is broadcast.

Page 09

BROADCASTER VOD (BVOD)TV watched online is BVOD. It can be watched either live (via live streaming) or on-demand and is available on a computer, mobile device or Connected TV. BVOD

content is professionally produced, broadcast-quality and includes TV shows and movies, archived shows and BVOD exclusives and

originals.

TV is a video experience that allows consumers to watch professionally produced video content at the time and on the screen of their choosing. Below are the different ways people access that experience.

ON DEMAND

BVOD watched over the

internet at any time other

than live as it goes to air.

LIVE TVLinear TV watched

live as it is broadcast.

BROADCASTER VOD

TV watched online is BVOD. It

can be watched either live (via

live streaming) or on-demand

and is available on a computer,

mobile device or Connected TV.

BVOD content is professionally

produced, broadcast-quality

and includes TV shows and

movies, archived shows and

BVOD exclusives and originals.

FACT PACKH1, 2019

THEBVOD-O-SPHERE

FACT PACKH1, 2019

'-

4,000,000

8,000,000

12,000,000

16,000,000

20,000,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

Tota

l ho

urs

vie

we

d p

er

we

ek

Week no.

BVOD Total hours viewed per weekH1, 2019

Wk 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

Hours pw (millions) 8.0 9.1 10.0 9.5 11.1 11.9 11.8 11.8 12.3 12.3 13.2 12.4 12.5 12.5 13.5 13.7 15.2 14.9 13.8 14.2 14.4 13.9 14.7 15.5 14.8 14.9

BVOD CONSUMPTION TREND

FACT PACKH1, 2019

'-

3,000,000

6,000,000

9,000,000

12,000,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

Tota

l ho

urs

vie

we

d p

er

we

ek

Week no.


live on demand

BVOD CONSUMPTION TREND BY VIEW TYPE

FACT PACKH1, 2019

172,947,517

236,181,424

78,436,864

103,577,307

'-

100,000,000

200,000,000

300,000,000

400,000,000

H2, 2018 H1, 2019

on demand live

+35%BVOD CONSUMPTION BY CALENDAR HALF

Tota

l ho

urs 251,384,381

339,758,731

48.9%

18.4%

14.2%

18.5% 47.7%

16.6%

15.7%

20.0%

FACT PACKH1, 2019

BVOD CONSUMPTION BY SCREEN AND VIEW TYPE

SCREEN USESCREEN USE

LIVE STREAMINGSCREEN USEON-DEMAND

52.0%

23.0%

10.4%

14.7%

FACT PACKH1, 2019

Mobiles

Connected TV

PC/Laptop

Tablets

BVOD AVERAGE DAILY TOTAL HOURS PER DEVICE TYPE

FACT PACKH1, 2019

'-

2,000,000

4,000,000

6,000,000

8,000,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

Tota

l ho

urs

vie

we

d p

er

we

ek

Week number


desktop phone tablet tv

BVOD TOTAL WEEKLY CONSUMPTION PER DEVICE TYPE

FACT PACKH1, 2019

5.1%

8.2%

3.9%

5.3%

3.9%

15.4%

10.8%

14.3%

11.7%

6.3%

5.0% 5.3% 5.3%

C00-04 C05-12 C13-17 F18-24 M18-24 F25-39 M25-39 F40-54 M40-54 F55-64 M55-64 F65+ M65+

BVOD DEMOGRAPHIC PROFILE: ON DEMAND

FACT PACKH1, 2019

5.1%

8.2%

3.9%5.3%

3.9%

15.4%

10.8%

14.3%

11.7%

6.3%5.0% 5.3% 5.3%

4.2% 4.0%

1.6% 1.6% 1.4%

7.6%

5.9%

12.0%10.9%

9.7%8.6%

18.2%

14.2%

C00-04 C05-12 C13-17 F18-24 M18-24 F25-39 M25-39 F40-54 M40-54 F55-64 M55-64 F65+ M65+

BVOD (on demand) Linear Broadcast TV

DEMOGRAPHIC PROFILE DIFFERENCES

FACT PACKH1, 2019

\

25%ENTERTAINMENT

20%DRAMA

19%CHILDRENSPROGRAMS

16%REALITY

5%COMEDY

4%3%2%1%>1%

SHARE OF BVOD VIEWING BY GENRE

4%

SPORTSPANEL

LIFESTYLE MOVIES NEWS DOCUMENTARIES/FACTUAL

MUSICEDUCATION

OTHER

FACT PACKH1, 2019

'-

350,000

700,000

1,050,000

1,400,000

1.0

0

2.0

0

3.0

0

4.0

0

5.0

0

6.0

0

7.0

0

8.0

0

9.0

0

10

.00

11.

00

12.

00

13.

00

14.

00

15.

00

16

.00

17.

00

18

.00

19

.00

20

.00

21.

00

22.

00

23.

00

24.

00

Tota

l ho

urs

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

BVOD CONSUMPTION: BY DAY

FACT PACKH1, 2019

'-

1,000,000

2,000,000

3,000,000

4,000,000

1.0

0

2.0

0

3.0

0

4.0

0

5.0

0

6.0

0

7.0

0

8.0

0

9.0

0

10

.00

11.

00

12.

00

13.

00

14.

00

15.

00

16

.00

17.

00

18

.00

19

.00

20

.00

21.

00

22.

00

23.

00

24.

00

Tota

l ho

urs

desktop phone tablet tv

BVOD CONSUMPTION: BY DEVICE TYPE

Who is watching linear broadcast TV?

FACT PACKH1, 2019

METRO TV H1 2019

(0200-2600)

TotalPeople***

Kids* & Teens** Ppl 16-39 Ppl 25-54 GB with

Child

Grocery Shopper

with ChildMen Women

Audience 1,552,000 153,000 267,000 565,000 169,000 267,000 717,000 835,000

TARP 8.9 3.9 4.3 7.6 9.0 8.2 8.3 9.5

Avg Daily Reach % 1min 58.0% 46.5% 41.1% 56.3% 63.6% 60.6% 56.3% 59.7%

Average Time Viewed (Univ)/Day 2:08 0:57 1:02 1:49 2:10 1:59 1:59 2:16

Average Age 52 7 30 42 45 45 51 52

Profile 100.0% 9.9% 17.2% 36.4% 11.1% 17.5% 46.2% 53.8%

WHO WATCHES METRO BROADCAST TV?

FACT PACKH1, 2019

REGIONAL TV H1 2019

(0200-2600)

TotalPeople***


Child

Grocery Shopper

with ChildMen Women

Audience 841,000 78,000 113,000 269,000 80,000 121,000 397,000 444,000

TARP 10.7 4.4 4.9 9.2 9.0 8.5 10.2 11.2



Average Age 54 7 30 43 44 45 53 54

Profile 100.0% 9.2% 13.5% 32.0% 9.7% 14.6% 47.2% 52.8%

WHO WATCHES REGIONAL BROADCAST TV?

FACT PACKH1, 2019

SUBSCRIPTION TV H1 2019

(0200-2600)

TotalPeople***


Child

Grocery Shopper

with ChildMen Women

Audience 888,000 96,000 148,000 335,000 111,000 173,000 433,000 455,000

TARP 11.5 5.1 6.6 11.1 12.2 11.3 11.3 11.8



Average Age 51 7 30 43 45 46 50 51

Profile 100.0% 10.9% 16.7% 37.7% 12.8% 19.9% 48.8% 51.2%

WHO WATCHES SUBSCRIPTION TV?

How many arewatching linear broadcast tv?

FACT PACKH1, 2019

METRO VIEWING BASEUNIVERSE ESTIMATE= 17,478.1 (000S)

10.1458%

13.7678.7%

15.8590.7%

FACT PACKH1, 2019

REGIONAL VIEWING BASEUNIVERSE ESTIMATE= 7,859.3 (000S)

4.7660.5%

6.2479.4%

7.1190.4%

FACT PACKH1, 2019

SUBSCRIPTION VIEWING BASEUNIVERSE ESTIMATE= 7,685.5 (000S)

5.2167.8%

6.5885.6%

7.2994.9%

FACT PACKH1, 2019

000s Total People***

Kids* & Teens** Ppl 16-39 Ppl 25-54 GB with child

Grocery Shopper

with ChildMen Women

Metro 13,761 2,838 4,163 5,856 1,596 2,713 6,711 7,050

Regional 6,238 1,244 1,504 2,342 743 1,169 3,040 3,198

Subscription TV 6,580 1,481 1,723 2,648 838 1,379 3,269 3,311

% Total People***

Kids* & Teens** Ppl 16-39 Ppl 25-54 GB with child

Grocery Shopper

with ChildMen Women

Metro 78.7% 73.1% 67.2% 78.7% 85.4% 83.8% 77.6% 79.8%

Regional 79.4% 70.3% 65.8% 80.0% 83.6% 82.6% 78.0% 80.7%

Subscription TV 85.6% 78.8% 76.5% 88.0% 91.9% 90.3% 85.2% 86.1%

WEEKLY CUMES

AVERAGE WEEKLY CUME REACH 000S

AVERAGE WEEKLY CUME REACH %

How long do people watch linear broadcast TV?

FACT PACKH1, 2019

TOTAL TV VIEWING - JANUARY TO JUNE 2019 (HH:MM)

Total People***


Child

Grocery Shopper

with ChildMen Women

Metro 02:08 00:57 01:02 01:49 02:10 01:59 01:59 02:16

Regional 02:34 01:03 01:11 02:12 02:10 02:03 02:27 02:41

Subscription TV 02:46 01:13 01:34 02:40 02:55 02:43 02:42 02:49

HOW LONG DO PEOPLE WATCH?

When do peoplewatch linearbroadcast TV?

FACT PACKH1, 2019

WHEN DO WE WATCH?

0

5

10

15

20

25

30

02:

00

02:

30

03:

00

03:

30

04:

00

04:

30

05:

00

05:

30

06

:00

06

:30

07:

00

07:

30

08

:00

08

:30

09

:00

09

:30

10:0

0

10:3

0

11:0

0

11:3

0

12:0

0

12:3

0

13:0

0

13:3

0

14:0

0

14:3

0

15:0

0

15:3

0

16:0

0

16:3

0

17:0

0

17:3

0

18:0

0

18:3

0

19:0

0

19:3

0

20:0

0

20:3

0

21:0

0

21:3

0

22:0

0

22:3

0

23:0

0

23:3

0

00

:00

00

:30

01:

00

01:

30

TAR

Ps

Metro Regional National Subscription TV

Universe Estimates (000s)Metro: 17,478.1Regional: 7,859.3Subscription TV: 7,685.5

When do people play back recorded linear broadcast tv?

FACT PACKH1, 2019

PLAYBACK TREND

5.0%

8.8%

12.5%

16.3%

20.0%

Jan-17 Mar-17 May-17 Jul-17 Sept-17 Nov-17 Jan-18 Mar-18 May-18 Jul-18 Sept-18 Nov-18 Jan-19 Mar-19 May-19

Metro Regional National Subscription TV

Universe Estimates (000s)Metro: 17,478.1Regional: 7,859.3Subscription TV: 7,685.5

FACT PACKH1, 2019

PLAYBACK VIEWING: METRO

METRO

86.5%

11.0%

2.6%

LivePlayback to 7 daysPlayback within 8-28 days

68%

11.8%

5.0%

6.5%7.0%

3.4%

2.6%2.1%

1.7% 1.8%

3.9%

6.8%

4.2%

5.3%6.0%

4.4%

3.4%2.8%

2.3%

9.8%

5.3%

3.9%

0%

2%

4%

6%

8%

10%

12%

10.5%

4.0%

5.8%

6.7%

3.4%2.7%

2.4% 2.2% 2.3%

4.7%

6.8%

4.1%

5.6%6.1%

4.5%

3.5%2.9%

2.5%

9.8%

5.5%

4.1%

0%

2%

4%

6%

8%

10%

12%

FACT PACKH1, 2019

PLAYBACK VIEWING: REGIONAL

REGIONAL 67.3%

90.7%7.5%1.8%


13.2%

5.2%

6.6%

7.5%

3.7%2.9%

2.5%1.9% 1.9%

3.8%

5.8%

3.9%4.6%

5.6%

4.2%

3.3%2.7%

2.3%

9.5%

5.2%

3.7%

FACT PACKH1, 2019

PLAYBACK VIEWING: SUBSCRIPTION

69.2%

80.8%

15.6%

3.5%


SUBSCRIPTION

FACT PACKH1, 2019

PLAYBACK BY GENRE: METRO

METRO

77.5

77.7

80.6

82.4

85.0

86.1

88.3

90.4

88.4

90.8

22.5

22.3

19.4

17.6

15.0

13.9

11.7

9.6

11.6

9.2

50% 63% 75% 88% 100%

Drama H1 2019

Drama H1 2018

Reality H1 2019

Reality H1 2018

Doco H1 2019

Doco H1 2018

Comedy H1 2019

Comedy H1 2018

Light Ent H1 2019

Light Ent H1 2018

LivePlayback up to 28 days

FACT PACKH1, 2019

PLAYBACK BY GENRE: REGIONAL

REGIONAL

84.0

84.3

89.1

89.9

90.3

90.9

93.2

92.9

92.7

93.8

16.0

15.7

10.9

10.1

9.7

9.1

6.8

7.1

7.3

6.2

50% 63% 75% 88% 100%

Drama H1 2019

Drama H1 2018

Reality H1 2019

Reality H1 2018

Doco H1 2019

Doco H1 2018

Comedy H1 2019

Comedy H1 2018

Light Ent H1 2019

Light Ent H1 2018

LivePlayback up to 28 days

For more information contact us [email protected]

Fact Pack - ThinkTV...FACT PACK H1, 2019 TV AND ITS BABIES LINEAR TV TV received via aerial,...

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