Marketing Fact Pack2015

Hello!Bonfire Marketing has pulled the most relevant stats from Advertising Age’s 2015 Fact Pack. Let us know if you have any questions or just want to chat about the details. We love talkin’ shop.

Spending Trends Stay Steady

• TV slows

• Print and radio

continue to decline

• Internet stabilizes (but

continues to grow)

Print / Radio a Steady Decline

• US and worldwide

spends are positively

correlated

More Time on Digital

• More time spent on

digital than TV

• Digital diversifying

• Mobile and social

grow

• Laptop / desktop

decline

Digital Breakdown

• Migration to mobile

• Mobile and tablet

differences are

getting cloudy

Largest Online Properties

• Facebook video on

the rise

• Google a clear leader

Sentiment

• Getting close to

prerecession levels

Household Income

• Stagnant

• Interesting how it

does not reflect on

sentiment

Smartphone Stats

• Business in the

morning

• Interactions in the

evening

• Fun late night

Smart Devices Are Coming

• Integrated

• Efficient

• Everywhere

Multitasking

• The noise is

increasing

• The distractions are

increasing

• The marketing

channels are

increasing

Cord-Cutting

• Trend is growing

• Apple users are

leading the pack

Summary

• More migration to

digital

• Integrated campaigns

• Smart devices are

coming (some are

here)

• Timing (calendaring) is

very important