Facebook The Online Connecting Tool

Done by: Ayesha Al MarriStudent ID: 201007839

Presented to: Ms. Rozita Johari

Content• Introduction to Facebook

• Facebook’s History

• The People of Facebook

- Who uses Facebook.

- Why use Facebook.

• Benefits of Facebook

• Drawbacks of Facebook

• Facebook Features

• The “How To” section: - How to create an account

- How to find friends online

- How to share photos and write on your wall

• Conclusion

• References

Introduction to Facebook

Facebook is a well known social networking service and website launched in February 2004, which is operated and

privately owned by Facebook Inc.

Facebook’s History• The website was founded by Mark Zuckerberg, Eduardo Saverin,

Dustin Moskovitz, and Chris Hughes in 2004.

• All founders were students at Harvard University.

• Membership was originally restricted to students of Harvard College, and within the first month, more than half the undergraduate population at Harvard was registered on the service.

• Facebook founders promoted the website. It became highly used by universities in the United states and gradually most universities in Canada.

• Day after day, the website became an interesting investment for entrepreneurs, Facebook became incorporated in mid 2004.

• In 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion.

• The latest news about Facebook state that In April 2012 Facebook bought the application Instagram for US$1 billion.

The People of Facebook

• Everyone is capable of using Facebook since it is very easy to use. People from different ages are able to log in and socialize.

• There has been a survey conducted to collect information regarding who uses Facebook.

• Almost 100% of the responses stated that teenagers are the most users of this social network.

Survey Response for: “Who uses Facebook the most”

Why Use Facebook?

• People use Facebook to fulfill two basic social needs:

1. The need to fit in

2. The need for self-presentation

Benefits of Facebook• Easy to use.

• A connecting tool to stay in touch with family and friends.

• Facebook allows you post anything on your wall, so you can freely express thoughts and ideas.

• It is a more effective way of advertising.

Facebook is specifically beneficial in business:

• It is a great opportunity for businesses to make their products known.

• Allows businesses gain many new customers.

• Provides an opportunity for sellers to build successful business cases as they target specific vertical markets with specific business objectives.

Drawbacks of Facebook

• Time consumption

• Facebook addiction

• Privacy considerations

Facebook Features:

• Facebook Chat• “Friending”: sending friend requests to users• Facebook credits: allows users to buy virtual products for

games and apps on Facebook• Listen with friends: allows you to listen to music with your

friends• Like button• Messages and Inbox• Notifications• Poke: gesture to attract another user’s attention• Photos and Photo tagging

How to create an account

Video

How to find friends online

Video

How to share photos and write on your wall

Video

Conclusion• To conclude, Facebook is one of the most famous

social networks.

• It is widely used by people of both genders and different ages.

• It is easy to use and it is a good way to remain socially interactive with friends and family.

• If we use it correctly, then we can avoid all the disadvantages that might occur if we are not careful enough.

References• 11 Business Benefits of Using Facebook Applications. (2007, September 7). Retrieved

April 26, 2012, from marketing jive: http://www.marketing-jive.com/2007/09/11-business-benefits-of-using-facebook.html

• Benefits of Facebook. (n.d.). Retrieved April 2012, from benefit of: http://benefitof.net/benefits-of-facebook/

• Chaney, P. (2011, April 18). 8 Benefits to Facebook . Retrieved April 28, 2012, from http://www.practicalecommerce.com/articles/2723-8-Benefits-to-Facebook-Likes-

• Eler, A. (2012, January 16). Study: Why Do People Use Facebook? . Retrieved May 4, 2012, from http://www.readwriteweb.com/archives/study_why_do_people_use_facebook.php

• Facebook. (n.d.). Retrieved April 26, 2012, from wikipedia: http://en.wikipedia.org/wiki/Facebook#History

• Goessl, L. (2011, July 18). Disadvantages of Facebook . Retrieved May 4, 2012, from http://www.helium.com/items/1518188-disadvantages-of-being-a-facebook-member-social-networking