Facebook marketing strategy

BY TAUSEEF KHAN

What is a Facebook marketing plan?

Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers.Raise awareness

drive demand

boost sales

Facebook business tools help you do it all.

How to Grow Your Business With Facebook

The first step to any social media marketing strategy is to establish the objectives and goals that you hope to achieve.• What is the end result you are looking for?

• What goal do you want to achieve?• Be clear on your goal.

Define Your Marketing Goals For Facebook

What goal do you want to achieve?Generate leadsBrand awarenessOnline Promotion

Create a Plan of Action achieve goals

•Once you’ve decided on a goal, you need to create a plan to achieve the goal. Here are some things you will need to consider in order to reach your goal:

Action Steps to Achieve Your Goals

A successful marketing plan should be: S.A.R.

Simple – clearly identifies the activities needed to achieve your goals.

Achievable – uses only the resources you have to work with

Relevant – stays focused on what is important to the success of your business.

Target audience• This frames who you want to reach via social networks.

For this you need to understand your core audience.

• Personas- youth, Man, Woman

• Profiles- Student’s, Job seeker, House wife, Professionals

•Demographics- Age- 18- 45year, • identify any new customer types that you want to attract based on

your products/services.

Target audience• It can help to split this into three types of social

followerLoyal-Regular customers who are already connected to you via social media. You want to retain them and increase their purchases and engagement with your social profiles.Existing-Customer who have with you before but aren’t regular shoppers and haven’t connected on Facebook. You want to nurture them, bringing them closer to you online and therefore increasing purchase rates.Potential-People who have never visited the website or purchased from you but who are regular online shoppers, and users of social media

Facebook competitor

DSIM- Delhi school of internet marketingDigital academy India

Institute of digital marketing

•  Find out your competitor’s strength on Facebook• When it comes to competition, the first thing people want to know is if their

competitor is using something and how well are they using it..

Facebook Feel & Experience

Growth business and career. Job Freedom & freelance works.

Increase Income no other investment.

• The Digital Marketing Institute is dedicated to educating professionals. in the field of Digital Marketing to ensure career growth Student and Business-men & other .

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