Debbie Harris, MA

Founder & CEO

Debbie@PIMedia.me

Facebook Marketing for

Small Business

November 14, 2018

Today you will learn:

• About PIMedia

• How to set up a professional Facebook Business Page – one that stands out

• What to post and how often

• Engagement

• Boosting – how to effectively boost your posts on a reasonable budget

About PIMedia

Debbie Harris – Founder & CEO

• Master Degree – Social Media Compliance & The Law

• Debbie has a diverse business background and is a nationally recognized expert in social media and LinkedIn use for business.

• We are a Certified Woman Owned Business – WBE

David Mayne – VP Digital Strategy

• David has a deep technical background in corporate computing and digital marketing technologies including:

• Web design

• Traffic Generation & Conversion

• Review Marketing

• Email Marketing

• Campaign Development & Analysis

How do we

do it?

Our 8-Step

System

PIMedia Digital Services

Website

Automation

Social Advertising

Public RelationsVideo Marketing

Social Media

Engagement

Link Building

Strategies

Content Marketing

& BloggingReview Marketing

Retargeting

Search Advertising

Organic

Search & SEO

Google Integration

Funnel Development

Page Builder

Elementor

Email Marketing

Directory &

Local Search

Display Advertising

Reputation

Management

Affiliate

MarketingCRM

Integration

© 2017 Constant Contact, Inc

Some Facebook Stats for 2018

• 88% of 18-29 year old's use social media

• 78% of those 30-49

• 64% of those 50-64

• 37% of those 65 and older

• 74% of Facebook users visit the site daily

• More than half visit it several times a day

• Facebook is used by 81-91% of users who use another social media platform

*Pew Internet Research Feb 2018

Setting Up Your Business Page – Profile

Picture

• Should be your Company Logo –you are branding & staying top of mind

• Use a professional looking graphic –sized to 170 x 170 pixels

• It will show as 128 x 128 on smartphones

• Have the name of your business

• Remember – in the NewsFeed/Home this is very small – it should be clear & easy to read

Setting Up Your Business Page - Banner

• Use a professional looking graphic –sized to 851 x 315 pixels

• Have your phone number or email or website in the Banner

• This is marketing space – think of it as a billboard for your company

• You can put a slideshow or a video as your Banner

• Change it up for products, services, specials, time of year, etc.

Your Page Looks Great – Now What?

• Consistency is key

• Don’t overdue it – 2-3 posts per week unless you have “daily specials”

• Always use a picture, very short video (under 30 seconds) or a link to an article

• Have a Call to Action – do you want people to register for an event, join your email list, come in and buy something?

• Always be collecting emails – they are “gold” for marketing & conversion

• Use hashtags ( # ) – check what’s trending• Tag other businesses with the ( @ )

Hashtags

• Use 3-4 on Facebook (5-6 on Instagram)

• Twitter is a great resource for trending hashtags

• Be part of the conversation, #MotivationMonday, #WednesdayWisdom, #FridayFeeling

• It’s usually National or International Something Day #NationalCatDay #NationalCheeseburgerDay

• Pay attention to holidays #HappyHalloween, #HappyHalloween2018, #HappyThanksgiving

• Conference attendees – what conferences are in Vegas #CES

• Use hashtags ( # ) – check what’s trending• Tag other businesses with the ( @ )

Tag other Businesses

• Like other Business Pages as Your Page

• Use the @ symbol to Tag them in your Posts

• You will both benefit

Photos are a Must

• NEVER take photos off the internet

• Google FREE photos are not necessarily Royalty Free

• Unsplash.com, Pixabay.com, Pexels.com are 3 Royalty Free Sites

• For social media, download the Small size

Unsplash.com

Pixabay.com

Videos are also Important

• Keep them 90 seconds or less

• Customer testimonials are great

• Staff talking about a product or service

• Teaser – very short videos (under 20 seconds) to get people engaged

• Create a YouTube Channel and load your videos to YouTube – be sure to fill in all the tags

Engagement is key

• Engage with other Business’s Posts – people tend to reciprocate

• Like, Comment & Share

• Always answer those who ask questions on your Facebook page

• In public comments

• In direct messages

• Always thank people for commenting and sharing

Engagement is key

• Ask people to Comment & Share and be responsive

• Treat any negative comments, and/or reviews as a great PR opportunity

• Respond professionally & appropriately

• Thank them for bringing it to your attention

• Ask them to email, stop in or call so you can discuss further and resolve the situation

• Only Delete if it’s completely inappropriate

Pay to Play – It Works

Boost Your Posts on Facebook

• Boosting gets your posts seen

• Facebook & Instagram can be boosted at the same time

• Always have a picture or video

• Tell them what you want them to do

• Send people where they will be able to do what you asked

• Don’t have them get lost on your website Home Page

• Great way to add to your email list for your email marketing

Boosting Gets You Eyeballs – Local Business

• Start off small with a $20 or $30 dollar budget

• Be sure to check your location

• You can choose to show it to People who like your page and their friends

• Be sure to adhere to all of Facebook’s Rules and any industry guidelines you have for advertising

Facebook – Ads Manager

• Facebook Ads Manager is a more detailed method for running your boosted posts

• Be sure to check your location

• You can choose to show it to People who like your page and their friends

• Be sure to adhere to all of Facebook’s Rules and any industry guidelines you have for advertising

Facebook Insights

• 94% of people surveyed in the U.S. say they have their smartphone handy when watching TV

• Facebook usage can spike 3x during TV commercials

• 73% of Light TV Viewers log onto Facebook Daily - capture them for branding and recall

• 27,000 is the estimated number of people who may see an ad that a business would run

Weekends are Great & Now its Holiday time

• Clickthrough rates tend to be higher between 1-4pm

• Saturday and Sunday 12-1pm

• Also Wednesday at 3pm

• Thursday & Friday 1-4pm

• People making plans for the weekend

• Now it’s holiday time – everyone is sharing, doing shopping research, connecting with family & friends, exchanging recipes & more

• More than 50% of shopping this holiday season will be done via a mobile device –keep that in mind

Remember:

• Social media is a marathon not a sprint

• Be consistent – post every week

• Have fun – you can’t break Facebook• Engagement is key

• More than 50% of shopping this holiday season will be done via a mobile device – keep that in mind

• Make sure everything looks great on a mobile device, people scroll downward

• Boost so that people see your posts

• Add to your email list by offering a discount coupon in exchange for an email

© 2017 Constant Contact, Inc

Special Holiday Offer from Constant Contact

• Non-profits always receive 20% off if 6-months pre-pay or 30% off for 12-month pre-pay

Want to pay monthly?

• Holiday Special from PIMedia• 25% off for the first 3-months• Choose Email Plus – many more

features• Email Debbie@PIMedia.me for

discount code

Valid through November 20th

Questions?

Contact Info:

Debbie@PIMedia.me

702.720.6560 (Direct)

702.465.4082 (Cell)