Small Business Marketing on the New Facebook

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Small Business Marketing on the NEW Facebook

description

Learn exactly how small business can turn fans into lifetime customers, even with Facebook's new engagement metrics. Your posts will no longer b

Transcript of Small Business Marketing on the New Facebook

Page 1: Small Business Marketing on the New Facebook

Small Business Marketing

on the NEW Facebook

Page 3: Small Business Marketing on the New Facebook

1. Who is your

audience?1. Who are your customers?

3 Must Do’s

Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses

Page 4: Small Business Marketing on the New Facebook

1. Who is your

audience?1. Who are your customers?

1. Check SSL Certificate

Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses

Page 6: Small Business Marketing on the New Facebook

1. Who is your

audience?1. Who are your customers?

2. Create Engagement Strategy

Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses

Page 7: Small Business Marketing on the New Facebook

It’s all about interaction: Likes, Shares, Comments

Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses

Page 9: Small Business Marketing on the New Facebook

1. Who is your

audience?1. Who are your customers?

3. Analyze & Act on Insights

Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses

Page 11: Small Business Marketing on the New Facebook

1. Who is your

audience?1. Who are your customers?

3 Major Mistakes

Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses

Page 12: Small Business Marketing on the New Facebook

1. Who is your

audience?1. Who are your customers?

1. Ignore Facebook’s 500 Million Users

Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses

Page 13: Small Business Marketing on the New Facebook

Continue using Facebook as one of your marketing tools

Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses

Page 14: Small Business Marketing on the New Facebook

1. Who is your

audience?1. Who are your customers?

2. Use Facebook as Main Online Presence

Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses

Page 15: Small Business Marketing on the New Facebook

Use social networks to feed to your main site

Website

Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses

Page 16: Small Business Marketing on the New Facebook

1. Who is your

audience?1. Who are your customers?

3. Don’t Capture Contact Information

Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses

Page 17: Small Business Marketing on the New Facebook

Capture contact information in exchange for something valuable

Old Rules of Engagement New Rules of Engagement

Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses

Page 18: Small Business Marketing on the New Facebook

1. Who is your

audience?1. Who are your customers?

What to Do NOW

Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses

Page 19: Small Business Marketing on the New Facebook

Step-by-Step Tutorials for Course

Insights Facebook 101: Developing a Facebook Page for Your Business

Custom content and capturing contact information

Facebook 102: Customizing an Existing Facebook Page

Creating an engagement strategy and marketing effectively

Facebook 103: Marketing Your Business on Facebook

I need everything! Unlimited Class Pass

I need individual help: keep me accountable, set up a plan, and give me a scorecard on results

Mastermind Consulting

Help! How Do I Get it All Done?

Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses