Facebook 101 How to Use Your Profile for Business

1. Facebook Launched on Feb 4th, 2004 (from Mark Zuckerberg’s Dorm Room at Harvard.

2. Almost 900 Million Active Monthly Users3. 100 Billion Connections!4. The average user spends 700 minutes per month on

Facebook.5. The average user creates 90 pieces of content per month.6. One of the Largest Facebook Demographic ages is 35-45

The Stats

1. It can be your home on the internet – your hub for messaging, photo sharing, chatting, and more.

2. It’s a place to connect & build relationships with consumers.

3. It’s a place to strengthen relationships with clients.4. It’s not a place to sell listings.

Why Use Facebook for Business?

1. Create a Bio that is one part personal, one part business, and one part something that people will remember. Tell WHY, not what. Use KEYWORDS.

2. Make your basic information, work & school PUBLIC. Be selective with other information. Don’t over-share.

3. Add your contact information. Your phone number and email should be PUBLIC.

Set Up Your Profile

Custom URLs are NOT Just for Pages!

Use it on Business Cards, Email Signature, Brochures, Sign Riders, and more!

1. Add a professional profile photo.1. Keep it consistent across all Social Sites2. Do not change it often.

2. Add a beautiful banner.1. Change it as often as you like! 2. Edge Rank give a lot of priority to the Banner, so each time you

change it you’ll get lots of interaction.

Add a Profile Pic and Banner

Go to http://www.facebook.com/find-friends

Upload Your Contacts

• Smart Lists (autopopulate):• Work• School• Family• City

• 3 other very interesting lists:1. Close Friends2. Acquaintances3. Restricted

Organize With Friend Lists

• Photos and videos you’re tagged in: You might not want business contacts to see photos and videos of you taken by others.

• Who can see wall posts by others: You might not want business contacts to see personal messages friends post on your wall.

• Photo albums and videos: You may only want certain people to see your photos and videos.

• Apps/Games: You may not want everyone knowing how often you play Farmville!

Review Your Privacy Settings

Privacy!You have more control than ever! - Posts

Tag Friends Add your Location

1. Everyday choose 5 friends to reach out to. Post something on their page, or TAG them in a post on your own wall.

2. Each time someone “likes”, “comments”, “shares” or “posts” on your wall, head over the their page and return the favor.

3. If you are friendly, warm, and positive, you will cultivate positive relationships & friendships.

Strengthen Your Relationships

Facebook CHOOSES the content in your Newsfeed using an algorithm called EdgeRank.

Understand the NewsFeed

1. Relationship/Engagement of that Fan1. How often the Fan engages with your page.

2. Type & Amount of interaction of Post1. How many Comments2. How many Shares3. How many Likes

3. Time relevancy of Post1. How old the post is2. Is the post still getting interaction?

1. Post high quality photos2. Use Comedy3. Ask Questions4. Be Vague5. Post Often & at High Traffic

Times

How to Land YOUR Posts in Your Friend’s Newsfeeds

I Love My Ticker!

Open Your Profile up to Subscribers

Subscribe!1. The Subscribe button has some powerful implications for anyone in the public

eye – musicians, actors, politicians, and even Realtors.2. Only YOU can activate this feature on your page. You must Opt in.3. If you Opt in, you have control over other features as well.

• Notifications • Whether or not subscribers can comment on your public posts.

4. Subscribers will only see posts that you make public.5. The nitty gritty is that the subscribe button enables people to use their profile to

connect with the public. And if you’re in sales, this could be a good thing!

Some NON Friend Facebook Profiles to Subscribe to!

1. Mark Zuckerberg 2. Pete Cashmore3. Politicians4. Celebrities5. Musicians6. Athletes7. Famous Entrepreneurs8. Industry Leaders9. CEOs of your favorites brands10.Journalists

Increase YourSEO and Social Media have steadily been moving closer together and becoming

more related. But Community should always come before SEO.

1. Post Publically 2. Use Keywords and Phrases in your status updates.3. Sending links out from your Facebook Page to your website as often as

possible. 4. Add links to your website/blog in numerous places within your bio and

information.5. Photos - Use relevant keywords in the photo name and description text. 6. Your profile and banner photos should always be named (the file) using

Keywords.

Marci JamesMarci.James@Obeo.com

www.Facebook.com/SayObeowww.Facebook.com/Marci.JamesTwitter: @Obeo & @MarciJames

www.Obeo.com/blogObeo Training Center: www.Obeo.com/Training