NVBR Tech Breakfast: Facebook 101 for REALTORS
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Transcript of NVBR Tech Breakfast: Facebook 101 for REALTORS
NVBR Tech Breakfast: Facebook 101
NVBR Tech Breakfast: Facebook 101
The Power of Facebook
• 750 million users worldwide• 93% of US adult Internet users are on • Half of all users log on each day• 1 out of every 8 minutes online is
spent on FB• Average user has 130 friends• Nearly 1 million businesses
NVBR Tech Breakfast: Facebook 101
Real Estate Agents Love Facebook
Chart from Postling.com, April 2011
NVBR Tech Breakfast: Facebook 101
Profiles vs. Pages
PageFor business/community use
Fans (“Like”)
No limit to fans
Automatically accepts fan requests
Must have page to advertise on FB
ProfileFor individual use
Friends
Limited to 5,000 friends
Manually accept friend requests
NVBR Tech Breakfast: Facebook 101
Profiles vs. Pages
PageCan share pages
Visitor analytics
You can comment on some profiles, all pages
No privacy options
Can post listings
Customization through 3rd party apps
Custom URL (>25 fans)
ProfileCan share or recommend pages
You can comment on profiles or page
Privacy options
Cannot post listings (commercial gain)
Can create lists
NVBR Tech Breakfast: Facebook 101
Groups
• Capped at 5,000 members• Are not indexed by search engines• Control over who becomes member• No analytics• Administrator is individual, not
business
NVBR Tech Breakfast: Facebook 101
Tips & Tricks
• Fill out all business information and include multiple contact methods
• Tag other businesses and community groups in status updates for maximum exposure
• Create a custom tab for listings• Target status updates geographically• Use photos/videos• Get custom URL (Facebook.com/username)
NVBR Tech Breakfast: Facebook 101
Tips & Tricks
• Leave comments – be social!!• Respond to all comments within 24
hours• Be professional, authentic and likeable• Be active (daily)• Promote your page• Work for likes/feedback to get to the
top of the stream
NVBR Tech Breakfast: Facebook 101
Resources
• Facebook.com/Business• Realtor.org/library/library/fg922• Facebook.com/VTRealEstate• [email protected]
NVBR Tech Breakfast: Facebook 101
Questions?
Thank you for your time & attention.
September’s Tech Breakfast will be Twitter.
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