Facebook for Business - A Beginners Guide
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Facebook For Business
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A beginners guide to Facebook, this is part of an interactive workshop that we run.
Transcript of Facebook for Business - A Beginners Guide
Facebook For Business
Look At The Stats!
Over 500,000,000 Facebook users worldwide
50% of these are active daily
Average user has 130 friends
150,000,000 access Facebook through a mobile device
30 Billion pieces of content shared every month
World
Facebook – 2010
Look At The Stats!
1,418,100 Facebook users in Ireland
847,000 are active daily
73% penetration of the online community
55% Male / 45% Female
91% are over 18 years of age
Aoife Porter Bua Marketing – April 2010
Ireland
All About Facebook
Setting up your account
www.facebook.com
or
www.facebook.com/pages/create.php
Setting Up Your Page
Create a temporary URL using bit.ly
When you have 25 Likes: www.facebook.com/username
Logo can be as big as 200px x 600px
Add clickable link to info box
Getting People To LikeYour Page
Suggest to friends
Add buttons to your website or blog
Getting People To LikeYour Page
Getting People To LikeYour Page
Suggest to friends
Add buttons to your website or blog
Include social media links on all your printed matter
Incentivise it
Getting People To LikeYour Page
Getting People To LikeYour Page
Suggest to friends
Add buttons to your website or blog
Include social media links on all your printed matter
Incentivise it
Provide valuable content
Getting People To LikeYour Page
Getting People To LikeYour Page
Suggest to friends
Add buttons to your website or blog
Include social media links on all your printed matter
Incentivise it
Provide valuable content
Encourage interaction
Getting People To LikeYour Page
What to post
Link to sites that will interest your target market
What to post
What to post
Link to sites that will interest your target market
Import your blog
What to post
What to post
Link to sites that will interest your target market
Import your blog
Create content unique to Facebook
What to post
What to post
Link to sites that will interest your target market
Import your blog
Create content unique to Facebook
Canvass opinion – create polls
Photos to run poll
Notes application to run poll
What to post
What to post
Link to sites that will interest your target market
Import your blog
Create content unique to Facebook
Canvass opinion – create polls
Encourage your community to share
What to post
Handy FacebookApplications
Static FBML – create custom pages using simple HTML
Slideshare – Share presentations like this one
Wildfire – Run contests within the Facebook rules (premium)
Networked Blogs – Feed your blog to your Facebook page
Twitter – Allow Facebook to update Twitter
Facebook Etiquette
Don’t post too often!
Linking Twitter stream to Facebook can be overload
Be Honest
Respond to comments
Measuring
Short links - measure click thrus
Measure interactions ‘Likes’ & comments
Insights
The number of people who ‘Like your page’
If you get stuckEmail me: [email protected]
Phone me: 01 442 9410
Skype me: spiderworking.com
Get these slides: www.facebook.com/spiderworking
Notes: http://bit.ly/handylinks
