Facebook for Beginners

Presented by:Diane K. Danielson

Carmina Perez

Facebook Intro

• Why it’s the ultimate “warm call”• Personal v. professional use• Puts the personality into online networking• Reasons why it’s a good thing:

– Takes away autonomy on the web– Block people/report people– Research people before you connect

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Keeping it professional

• Profile settings• Applications• Status reports• Groups

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Profile Settings

• Joining a network (under Account Settings)– City, region– School (requires .edu email)– Work

• Notifications– Only those requiring immediate response/review

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Profile – Personal v. Professional

• More personal than LinkedIn.• BUT, use the “coffee room chatter” test.

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Blocked people can’t see your profile & you can’t

see theirs.

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Finding Friends

• Friend finder • Do NOT invite your entire address book.• Be selective.• Use the school tools, etc.

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What’s up with Apps?

• Careful what you add.• These are fading a bit in popularity.• Difficult to prevent others seeing that you

added an application.

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121. Click on Apps in bottom left.

1. Click on Edit at top of new box.

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Joining Groups

• Groups are actually an application, so joining a group may show up on your friend’s newsfeed.

• Future actions taken in the group can be limited (i.e. if you didn’t want anyone to know you commented).

• You can also hide the fact you joined a group by editing the settings to “only me”.

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It’s all about “status”

• 30/30/30/10 rule• Cnn.com

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Becoming a Fan of a Page

• Have a brand or something/someone you like, you can become a fan.

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Marketing

Facebook Pages & Groups

Both allow you to:• Build a consumer base• Run promotions• Share info, video, photos• Interact with customers

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Facebook Pages

Pages also allow you to:• Customize content• Sell products• Have unltd # of fans and updates• Track analytics• Tie in to Facebook ads

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Facebook Ads

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1. Design your ad

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Social ads

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Will appear on the newsfeed or sidebar

2. Pick your audience

• Location• Age • Sex• Keywords• Education

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• Workplace• Relationship status • Relationship

Interests• Languages

3. Set a budget

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• daily maximum?

• run continuously or on specified dates?

• pay for clicks or views?

• maximum bid?

Thank You!

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