03/10/2011 DWC+ Teleclass: LinkedIn for Professionals: It's about referral generation, not...
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Transcript of 03/10/2011 DWC+ Teleclass: LinkedIn for Professionals: It's about referral generation, not...
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LinkedIn for Professionals: Networking, Marketing & Biz Dev
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Why LinkedIn
• Help your target market find you• Control what they do find• Reconnect with former colleagues• Seek out new contacts/recruiters• Set it and forget it
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LinkedIn & the sales cycle
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How do people search for you?
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LinkedIn: Your online portfolio
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LinkedIn: An information network
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Networking
• Who can you link to?
– People you know (have email address)
– Intros to people your friends know
– Can message people: in your group, in your friends’ networks
• Tips for linking:
– Customize your invite
– LinkedIn Open Networkers (LIONs)
– Defer Facebook friend requests
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Networking
• Keep your name out there:
– Update your profile
– Write recommendations
– Status updates
– Add presentations/links to white papers
– Add 5 new contacts per week
• Interact with others:
– Groups
– Answers
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Thank you!
New Media Marketing Consulting
Email: [email protected]
Twitter: @DKDnewmedia
www.DianeDanielson.com