01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver

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30 Minute Marketing Makeover Alyssa Dver CEO, Mint Green Marketing www.MintGreenMarketing.com Author, “No Time Marketing: small business sized steps in 30 minutes or lesswww.NoTimeMarketing.com

description

01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver

Transcript of 01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver

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30 Minute Marketing Makeover

Alyssa Dver CEO, Mint Green Marketing www.MintGreenMarketing.com Author, “No Time Marketing: small business sized steps in 30 minutes or less” www.NoTimeMarketing.com

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1 x 1 marketing

LinkedIn Groups

Second Life

Affiliate Marketing

Tipping Points

Chasms

Permission marketing

Clickthroughs

Mobile ads Flash demos

Track backs

SEO

Twitter

Facebook

Blogs Opt in/Opt out

Customer relationships Loyalty programs

Virtual events

Corporate responsibility

Web video

AdWords

Landing pages Mavens

YouTube Online ads

Electronic billboards

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Marketing?

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Today’s Objective

STRATEGIC MARKETING =

gives you power to make smart decisions that

generate $ for your business

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Marketing Doctor: Alyssa Dver

• Author of: • No Time Marketing: small business-sized steps in 30

minutes or less

• Software Product Management Essentials

• Chief Executive for: Mint Green Marketing

• Contributor to: Forbes, BusinessWeek, Entrepreneur, Promo, Readers Digest, Chief Marketer, Software Magazine, etc.

• Speaker at:

WDLS at the United Nations, Women’s Congress, American Marketing Association, Software Business, The Commonwealth Institute, Ladies Who Launch, Downtown Women’s Club, etc.

• BusinessWeek Female Entrepreneur to Watch 2007

• American Express OPEN featured entrepreneur Dec 2009

• CPM, CPPM, Wharton School, lifelong learner

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The No Time Marketing Process

1. Marketing Inventory

2. Completing the Body of Knowledge

3. Positioning

4. Messaging

5. Pricing

6. Push marketing – lead generation

7. Pull marketing – lead nurturing

8. Marketing plan presentation

9. Ongoing refinement & responsible practices

“strategy”

“tactics”

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1.What do you sell?

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FLY Revised

• What = FLY’s Personal Style System™

• Products: group workshops, corporate presentations, one-on-one consulting

• New tagline: simple strategies to always look great

• No: blog, Twitter, Facebook

• Yes: testimonials, video/photos, speaking opps, trunk shows/events

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2. Who buys your stuff?

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3. How do they buy?

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4. Why do they buy stuff like yours?

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“About” J Ross Wine

J Ross Wine provides affordable educational and interactive wine-related presentations to support non-profit fundraising and corporate events for clients, employees, partners or sales teams.

Unlike other event presentations, J Ross Wine Events are easy to arrange and offer both fun and practical information that people will appreciate for personal and professional reasons.

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J Ross Wine Revised www.jrosswine.com

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5. Why should they buy yours?

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6. Where do they get info?

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Your brain

on marketing…

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Strategic Marketing

The power to make smart decisions that

generate $ for your business!

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www.AffordableExpertMarketing.com

• book, eBook ($12.95/$9.95) • online classes ($99) • mentoring, coaching ($150/hr)

• Marketing plans, positioning, messaging • Websites, SEO • Collaterals (brochures, datasheets, etc.) • Logo/branding (bus. cards, stationery, etc.) • Events, tradeshows • Direct mail, email/newsletters • PR, speaking programs, social media

Do It Yourself

We do it for you

Expert Marketing Assessment & Planning prices start at $1500

www.NoTimeMarketing.com

www.MintGreenMarketing.com

For an online, narrated copy of these slides, send an email

to [email protected]