Facebook 101
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Transcript of Facebook 101
FACEBOOK 101
By Holly Solomon, Expand Socially
• What is Facebook? • Se0ng Up Your Profile/Se0ngs • Search, Groups, Pages/Places, Friends • Se0ng Up & Managing Your Page
OUR AGENDA – FACEBOOK 101 @expandsocially #socialmediawithholly
WHAT IS FACEBOOK?
• Social networking site launched in 2004 with one billion users- $5B IPO in 2012
• Facebook hosts more than 1,310,000 monthly active users, with over 640 million minutes spent on FB/month with over 55M pages
• 56% of consumers are more likely to recommend a brand to a friend after “liking” the brand on Facebook
• The fastest growing demographic of Facebook users are those 25 years old and older
• Facebook Profile- also known as Timeline is your personal profile
• Share photos, videos, links, comments, follow favorite brands & causes
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SETTING UP A PROFILE
• Facebook.com-‐ Set up basic informaJon about yourself
• Connect with people you know • Add profile pic • Verify your email address • You can hide profile details aNer you sign up (bday, phone, etc)
FACEBOOK SETTINGS
General Se0ngs: Change password once a month Security: 1) Enable Secure browsing, 2) Consider enabling login noJficaJons, login approvals, app passwords 3) Delete old sessions under “AcJve Sessions” *Privacy, Timeline & Tagging and Blocking-‐ we’ll talk about in next slides NoJficaJons: Update your noJficaJons appropriately Mobile: If you list your cell you can register for text messaging for updates. You can make mobile number hidden on profile later. Followers: Do not check this box or the public (not friends) can have access to posts Apps: You can clean this up regularly and delete things not being used. Edit apps listed to protect them from giving away other people’s info. Facebook Ads: Under “Third Party Sites” & “Ads & Friends”, choose “Only my friends” Payments: Under “Payment Method”, make sure you do not have a payment method stored. Consider browsing “Purchase History”.
Drop down
FACEBOOK SETTINGS 2: PRIVACY SETTINGS & TOOLS
Disable Instant PersonalizaIon
FACEBOOK SETTINGS 3: TIMELINE & TAGGING
HOME VS PROFILE
Home: • See a feed of updates on the people you are friends with and pages you like
Profile= Your Name: • See your acJvity on your profile
Menu OpJons: • Set up favorites on your home menu bar
SEARCH
• People, Pages, Places & Groups • See more results area • Find Friends-‐ Invite friends-‐ Import friends • People You May Know • Sending a Friend Request • Liking a Page or Place • Joining a Group • Interest Lists
Let Me Show You!
FACEBOOK FRIENDS
• Click Find Friends-‐ search or review an imported list of your contacts • Review People You May Know • Invite friends • Se0ngs-‐ Who can send you friend requests
Groups: closed space for small groups. Groups can be created by anyone. • Privacy: In addition to an open setting, more privacy settings are available for groups. In secret
and closed groups, posts are only visible to group members. • Audience: Group members must be approved or added by other members. When a group
reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know.
• Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events.
Pages: created by real organizations/businesses, celebrities & brands. Pages may only be created and managed by official representatives. • Audience: Anyone can like a Page to become connected with it and get news feed updates.
There is no limit to how many people can like a Page. • Communication: Page admins can share posts under the Page’s name. Page posts appear in
the news feeds of people who like the Page. Page admins can also create customized apps for their Pages and check Page Insights to track the Page’s growth and activity.
Groups are close circles of people & can be private
Pages allow companies to share info to followers
GROUP VS PAGE
• Get creaJve with your updates: Photos & videos result in 2x more engagement than text-‐based posts
• Check in on company pages/places when you go places
• Tag friends or pages you like in your post
STATUS UPDATES
MANAGING YOUR FACEBOOK PAGE
• Post 1-2 updates/week to stay top-of-mind & relevant to the people who like your Page.
• Tag pages or places when talking about other businesses. You should like those pages first, but it should come up either way if you list their name correctly.
• Schedule status posts • Like other pages/places as your page- Edit
Page- Use Facebook as NAME OF YOUR PAGE
• Build Audience via button on your admin panel.
• Invite your Facebook friends • Click on 'Invite Email Contacts' to upload your your email list and send a message asking people to like your page.
Holly Solomon Expand Socially (614)440-‐7988 [email protected] www.expandsocially.com Twiner & Instagram @expandsocially Facebook: hnps://www.facebook.com/ExpandSociallyLLC
THANK YOU
QuesIons?