Face to face - data capture solutions
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Transcript of Face to face - data capture solutions
EXHIBITOR DATA COLLECTION
NEW FOR 2015
A single joined up solution that links individual visitor
registrations (280,000) to the needs of exhibitors
85 HEPs using the service
EXHIBITOR DATA COLLECTION
BENEFITS OF A VALUE ADDED SERVICE
• A simple solution that enables exhibitors to collect data• Time saving, leading to better IAG discussion on stands
• Visitors will not have to repeatedly enter their details on IPADS / sticky labels• HEPs become the DATA CONTROLLER, i.e. it is your data to use• Enables direct communication post events with pre-applicants
• Prevents the need to purchase, transport, charge, ensure security of IPADS
EXHIBITOR DATA COLLECTION
PROCESS
1. INDIVIDUAL REGISTERS 2. INDIVIDUAL ATTENDS EVENT
3. INDIVIDUAL VISITS STAND & SCANS BARCODE
4. INDIVIDUAL DETAILS SUPPLIED WITHIN SET PERIOD
• Answers subject preference questions
• Opts into service
• Scanned at entrance & record appended
• Information captured through scanner.
• Information uploaded to system
• Data cleansed• PAF (address) checked• Uploaded for secure
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EXHIBITOR DATA COLLECTION
DATA CAPTURE FIELDS
• By handing their ticket to the exhibitor, the student is providing consent for their data transfer
• Name• Email Address• Date of Birth• Mailing address• School
• Subject Preferences (currently studying x 3 subjects)
• Current year of Study• Subject Choices for HE study x 3 subjects• Communication preferences (email, post, SMS)• All Data on individual student record is supplied• SLA of 3 working days to return data
FEEDBACK
An Exhibitor:"The scanners have been really easy to use. Students have been happy with the speed of providing their details and this has allowed us as advisers to spend more time discussing options with the student.“
A student:“More Universities scanning tickets”
An Exhibitor:I am delighted to say that the data quality has been exceptional and the turnaround time has been more than acceptable given the quantity of data UCAS are dealing with.
A Student:“Make it easier to have the bar codes scanned at all the stations. A lot of the ones I was interested in didn't seem to offer the service”
ENHANCED DATA ANALYSIS
UNDERSTAND YOUR AUDIENCE THROUGH BESPOKE ANALYSIS
• Over and above the data collection, UCAS Media can provide enhanced data analysis• Who visited your stand that also visited your competitors?
• Regional / Subject / Gender based analysis.• Who visited your stand that then went on to make an application?
• Open Days