FA 102a, Research and Brand Development

Robot that Organizes Room

Casey Kellogg

Assignment One: Research

“Getting hallucinating robots to arrange your room for you”http://www.kurzweilai.net/getting-hallucinating-robots-to-arrange-your-room-for-you

Robot that Organizes Room

Casey Kellogg

Assignment One: Research

• “They’ve taught robots where in a room you might stand, sit, or work, and to place objects by “hallucinating” imaginary people” 

http://english.peopledaily.com.cn/200704/25/images/robot1.jpg

Robot that Organizes Room Casey Kellogg

Assignment One: Research

• Researchers found “the best results came from combining human context with object-to-object relationships”

http://www.kurzweilai.net/getting-hallucinating-robots-to-arrange-your-room-for-you

Robot that Organizes Room

Casey Kellogg

Assignment One: Research

• “Robots are envisioned to assist people with a wide range of activities such as domestic chores and much more”http://rstb.royalsocietypublishing.org/content/364/1535/3527.full

Robot that Organizes Room

Casey Kellogg

Assignment One: Description of Future Product or Service

“Robot capable of assisting humans”

Robot that Organizes Room Casey Kellogg

Assignment Two: Naming Process

Selected words from original post:personal, assist, technical, robotics

Generated name possibilities:RoboTECH (combines technical and robotics)Bot Assister (combination of robot and assist)

Selected Name:RoboTECH

Justification:Allows the purpose of the product to be revealedwithout spelling it out. It is creative and triggerscuriosity of product.

Robot that Organizes Room

Casey Kellogg

Assignment Two: Brand Character Diagram

Language/PersonaHelpful

FunSmart

Organized

ToneDirect

PersonalTechnicalAnalytical

LanguageRoboticsComplexEfficientAccurate

PurposeEnableAssist

EngageSimplify

RoboTECH

Robot that Organizes Room

Casey Kellogg

Assignment Three: Logotype Research, Word From Diagram

SIMPLICITY

Robot that Organizes Room

Casey Kellogg

Assignment Three: Logotype Research

Casey KelloggRobot that Organizes Room

http://www.globalinternships.se/wp-content/uploads/2012/10/ikea-logo.jpg

http://0.tqn.com/d/skateboard/1/0/d/W/vans_logo_large.jpg

http://www.scheffelshideawaycampground.com/images/facebook%20logo.jpg

Assignment Three: Finished Logotype

Casey KelloggRobot that Organizes Room

RT

Assignment Four: Social Media Branding, Research

NIKE+ http://www.facebook.com/nike

Patagoniahttp://www.facebook.com/PATAGONIA

Jeephttp://www.facebook.com/jeep?fref=ts

Robot that Organizes Room

Casey Kellogg

• Through word of mouth, texting and using interactive posts on my facebook page, RoboTECH was able to gain likes and comments.

Robot that Organizes Room

Casey Kellogg

Assignment Four: Social Media Branding, Creating Community

Robot that Organizes Room

Casey Kellogg

Assignment Four: Social Media Branding, Facebook Pages

Robot that Organizes Room

Casey Kellogg

Assignment Four: Social Media Branding, Facebook Pages

Robot that Organizes Room

Casey Kellogg

Assignment Four: Social Media Branding, Facebook Pages

Assignment Five: Webpage layout Research for Wireframes

Robot that Organizes Room

Casey Kellogg

http://www.bedbathandbeyond.com/default.asp?

Assignment Five: Webpage Layout Research for Wireframes

Robot that Organizes Room

Casey Kellogg

http://www.staples.com/

Assignment Five: Wireframe

Robot that Organizes Room

Casey Kellogg

Photo with tagline text

About Shop FAQ’s Testimonials News

LogotypeDescription

Social Media Links {

Assignment Five: Tagline Research

• Allstate “Are you in good hands”http://www.allstate.com/

• Bounty “The quicker picker-upper”http://en.wikipedia.org/wiki/Bounty_(brand)

• Kay “Every kiss begins with Kay”http://www.kay.com/en/kaystore

• Mountain dew “Do the dew”http://www.taglineguru.com/sloganlist.html

• Dunkin Donuts “America runs on Dunkin”http://www.dunkindonuts.com/dunkindonuts/en.html

Robot that Organizes Room

Casey Kellogg

Assignment Five: Homepage Visual Design in a Browser

Robot that Organizes Room

Casey Kellogg

https://projects.invisionapp.com/share/VXB2V3DA

Assignment Five: Lower Level Visual Design in a Browser

Robot that Organizes Room

Casey Kellogg

https://projects.invisionapp.com/share/ATB2YC5J

Assignment Five: Linked Prototype URL

• https://projects.invisionapp.com/console/4621691

Robot that Organizes Room

Casey Kellogg