Fa102

FA102a,ResearchandBrandDevelopment

RobotthatOrganizesRoom CaseyKellogg

Assignment One: Research

“Getting ‘hallucinating’ robots to arrange your room for you” hAp://www.kurzweilai.net/geHng‐hallucinaJng‐robots‐to‐arrange‐your‐room‐for‐you



•  “They’ve taught robots where in a room you might stand, sit, or work, and to place objects by “hallucinating” imaginary people”

hAp://english.peopledaily.com.cn/200704/25/images/robot1.jpg



•  Researchers found “the best results came from combining human context with object-to-object relationships”

hAp://www.kurzweilai.net/geHng‐hallucinaJng‐robots‐to‐arrange‐your‐room‐for‐you



•  “Robots are envisioned to assist people with a wide range of activities such as domestic chores and much more” http://rstb.royalsocietypublishing.org/content/364/1535/3527.full


Assignment One: Description of Future Product or Service

“Robot capable of assisting humans”


Assignment Two: Naming Process

Selected words from original post: personal, assist, technical, robotics

Generated name possibilities: RoboTECH Assister (combines technical and robotics)

Bot Assister (combination of robot and assist) Selected Name:

RoboTECH Assister Justification:

Allows the purpose of the product to be revealed without spelling it out. It is creative and triggers curiosity of product.


Assignment Two: Brand Character Diagram

Language/Persona Helpful

Fun Smart

Organized

Tone Direct

Personal Technical Analytical

Language Robotics Complex Efficient Accurate

Purpose Enable Assist

Engage Simplify

RoboTECH Assister


Fa102

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