Expo Digitalks 2011 - Marketing Digital - Gil Castillo - Tupy Company
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Transcript of Expo Digitalks 2011 - Marketing Digital - Gil Castillo - Tupy Company
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INTERNETEPOLÍTICA
Expo DigitalksSP, junho/2011
@gil_castillo
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SEGMENTAÇÃO
A Internet NÃO É um veículo de massa, mas um
ambiente no qual as pessoas interagem nos
diveros nichos.
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“As novas tecnologias estão descentralizando o Poder da Informação.”
(Pierre Lèvy)
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ESTRATÉGIASDEMKTDIGITALX
ESTRATÉGIASDIGITAISDEMKT
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CONSUMIDORCIDADÃOCIDADÃOCONSUMIDOR
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2008
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2009
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2010
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2011
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POLÍTICA2.0
• Internet não é uma moda. Trouxe profundas mudanças sociais;
• Mudança do eixo da comunicação: “escutar”, “dialogar”, “compartilhar”;
• Não fala apenas com os jovens. Abrange diversas segmentações;
• Linguagem informal (cuidados/bom senso)
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POLÍTICA2.0
• Relevância> pauta a mídia tradicional;
• Comunicação, informação, coordenação, organização e engajamento;
• Se você ainda não fala na rede, outros falarão por você.
• O trabalho é para ontem!
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OBAMAELEIÇÕES 2008
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OBAMAREFORMA SAÚDE
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OBAMAECONOMIAEMPREGO
VISITABRASIL
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PRESENÇADIGITAL
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PRESENÇADIGITAL
Relacionamento com o público+
Relevância para os buscadores+
Métricas
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FICADICA
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FICADICA
Tu te tornas eternamente responsável por aquilo que tuítas.
Ou pelo que é indexado na rede em seu nome.
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Tu te tornas eternamente responsável por aquilo que tuítas.
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OCIDADÃO/ELEITORESTÁNOCOMANDO?
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Serra come todo mundo
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@exilado
segunda-feira, 13 de junho de 2011