Digitalks joão pessoa mercado online - oct 13th
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Transcript of Digitalks joão pessoa mercado online - oct 13th
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Google Confidential and Proprietary
Digitalks13 de outubro de 2014 João Pessoa
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Google Confidential and Proprietary
Onde estamos
Link
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Google Confidential and Proprietary
Sucessão Papal
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Google Confidential and Proprietary
Sucessão Papal
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Google Confidential and Proprietary
+5 Bilhões
de Pesquisas por dia
1994
2014
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Google Confidential and Proprietary
Emails e chats por dia
+200 Bilhões
1994
2014
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Google Confidential and Proprietary
Vídeos assistidos por hora no YouTube
+8M de horas
1994
2014
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Google Confidential and Proprietary
Usuários de Redes Sociais
+2 Bilhões
2004
2014
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Google Confidential and Proprietary
Já compraram online
85%
2004
2014
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Google Confidential and Proprietary
Usuários de Internet 2000-2013
0 M
100 M
50 M
120 Milhões
Usuários de Internet
2000 2013
Fonte: Banco Mundial; IBOPE Media (1º trimestre 2013)
60%da População
+70%do Consumo
Panorama de Internet no Brasil
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Google Confidential and Proprietary
Usuários de Internet 2000-2013
2000 2013
+55 Milhões
Panorama de Internet no Brasil
100 M
50 M
0 M
120 Milhões
Usuários de Internet
Fonte: Banco Mundial; IBOPE Media (1º trimestre 2013)
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Google Confidential and Proprietary
Fonte: ComScore
Navegar na Internet
2,9 horas/dia
1,3 horas/dia
Ver TV
0,6 horas/dia
Escutar Rádio
0,4 horas/dia
Ler Imprensa
O Brasileiro passa mais tempo online do que em qualquer outra mídia
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Google Confidential and Proprietary
Conectam-se a qualquer hora, em qualquer lugar
No Banheiro
18%
Ao Acordar
29%
No Trabalho
60%
Restaurantes/Cafés
44%
Em Casa
78%
Fazendo Compras
34%
No Trânsito
60%
Ao Adormecer
45%
Fonte: Uso frequente de Internet (% usuários); IBOPE Media; IAB
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Google Confidential and Proprietary
DESAFIOS DO MARKETING ATUAL
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Google Confidential and Proprietary
A audiência estáFragmentada1
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Google Confidential and Proprietary
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Google Confidential and Proprietary
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Google Confidential and Proprietary
O que acontece em 60s na Internet?
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Google Confidential and Proprietary
Essa é a geração dos…
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Google Confidential and Proprietary
Um exemplo
Link
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Google Confidential and Proprietary
2 Marketing para Indivíduos,não para “demográficos”
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Google Confidential and Proprietary
Metade da verba que eu invisto em publicidade é desperdiçada. O problema é saber qual metade.
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Criatividade e Relevância serão mais importantes do que nunca! 3
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Google Confidential and Proprietary
O que o seu consumidor se importa
em suas vidas
A mensagem que sua
marca quer passar
Crie conteúdo que entretenha, eduque e inspire
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Espectadores
Fãs
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Google Confidential and Proprietary
Google Trends: sazonalidade
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Google Confidential and Proprietary
Um exemplo
Link
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Google Confidential and Proprietary
e sim o mais adaptável à mudança.Não é o mais forte que sobrevive, nem o mais inteligente, “ “
Darwin
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Google Confidential and Proprietary
Obrigado