Explore Minnesota 2021 Minnesota Travel Guide PARTNERSHIP … · 2021. 3. 15. · 2021 TRAVEL GUIDE...
Transcript of Explore Minnesota 2021 Minnesota Travel Guide PARTNERSHIP … · 2021. 3. 15. · 2021 TRAVEL GUIDE...
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Explore Minnesota 2021 Minnesota Travel GuidePARTNERSHIP OPPORTUNITIES
Display Ads, Enhanced Listings and Digital Add-ons
Early Bird Reservation Date: September 15, 2020
Ad Reservation Date: November 6, 2020
Materials Due: November 20, 2020
EXPLORE MINNESOTA
AT-A-GLANCEEXPLORE MINNESOTA
ENGAGEMENT
105K Travel eNewsletter28% Open Rate • 10% CTR
7.4K Biking eNewsletter22% Open Rate • 8% CTR
36K Fall Colors eNewsletter28% Open Rate • 6% CTR
EXPLOREMINNESOTA.COM
3.7 Million Visitors
7.8 Million Pageviews
Average Time on Site: 1:31
DEMOGRAPHICS OF MINNESOTA
TRAVELERS2
WEBSITE VISITATION
TOP MARKETS
DOMESTIC: TOP 10 INTERNATIONAL: TOP 5Minnesota, Illinois, Wisconsin, California,
Iowa, Nebraska, Texas, Florida, North Dakota, New York
Canada, United KingdomIndia, Germany, Brazil
TOURISM NUMBERS
73 Million*Annual Visitors
$16 Billion1
Annual Visitor Spending
2.8 Nights2
Average Night Stay
Sources: *Tourism Economics, 2017; 1 Minnesota Department of Revenue, 2018; 2SMARInsights, 2019
Household Income<$50K = 24%
$50K - $74,999 = 24%$75K - $99,999 = 22%
$100K - $124,999k = 14%$125K - $149,999k = 7%
>$150K = 8%
EducationPostgraduate: 16%
College Graduate: 49%Some College: 25%
High School or Less: 10%
Age21-24: 4%
25-34: 23%35-49: 31%50-64: 27%
65+: 15%
PAID MARKETINGEXPLORE MINNESOTA TOURISM OFFICE
OPERATING BUDGET FY2020
$14.244 MILLIONGeneral fund operating budget for fiscal year 2020.
PRINT DISTRIBUTION DIGITAL DISTRIBUTION
• State Welcome Centers• Mall of America• MSP Airport• Tourism Partners• Insertions in Upper Midwestern
Newspapers• Direct Requests
Consumer requests via partnerships with other in-state destinations
Explore Minnesota will distribute the Minnesota Travel Guide through
existing channels, including:
Extend Your Reach Digitally in the eGuide
Promoted on ExploreMinnesota.com
3.7M VISITS7.8M PAGEVIEWSYOUR AD LINKS DIRECTLY TO YOUR WEBSITE
DIGITAL*
200KPRINT250K
EXPLORE MINNESOTA’S 2021 TRAVEL GUIDE
The official publication for Explore Minnesota’s national and Canada media, PR and direct sales efforts, the Minnesota Travel Guide invites visitors from around the world to come visit and explore our state.
Packed with inspirational and trip-planning content, the guide provides Minnesota tourism partners with unparalleled access to highly qualified
travelers who are using the guide to plan their trips prior to arrival and then, once they’re in the state, to make decisions about what to see and do.
* Estimated impressions from Places.Travel Website, Facebook, ExploreMinnesota.com and email marketing
SOCIAL MEDIA467.5K+ 260.5K 13K 185K7.5K1.5K
EXPLORE MINNESOTA
READER RESPONSE: IN THE GUIDE AND ONLINE!
AD OPPORTUNITIES & SIZES*
The print and online Reader Response program
generates ready-to-go leads and is accessible 24/7.
1,200-1,500DIRECT LEADS
Ad Partner-Specific
SEE PAGE 4 FOR RATES & IMPORTANT DATES
1/121/6 HORIZONTAL
1/3 SQUARE
*Ads not to scale; not shown: full page
1/2 2/3
ADVERTISERS ENJOY:
• A Highlighted Listing in your specific region with notation directing people to your ad page
• A Reader Response number and accompanying leads
• eGuide ad linking to your website
EXPLORE MINNESOTA
All Explore Minnesota Travel Guide advertisers receive both print + digital exposure! Advertisers also have the option to add advertising within the
digital guide for increased exposure.Accommodations and attractions partners have the opportunity to participate in Explore Minnesota
Travel Guide’s dedicated multi-region co-op spreads featuring 15 formatted ads.
ALL-INCLUSIVE DIGITAL TRAVEL GUIDE ADVERTISING ADD-ONREACH VISITORS THROUGHOUT THE EXPERIENCE!$2,500 annually includes:
Native Content on Home Page: Your message will be integrated among organic stories on the Home Page and will click through to a page featuring your experience with several photos and the ability to add video.
Interstitial: Your message will be in rotation as a pop-up interstitial.
Run of Guide Banners: You will be in rotation in banner ads that run throughout the guide on both the Table of Contents and on individual articles. Can be display ads or formatted ads assembled by Miles.
DIGITAL TRAVEL GUIDE BANNER ADS
RUN OF GUIDE BANNERS ONLY:$1,500 annually
EGUIDE PAGE VIEWDesktop default; shows banner ads
NATIVE CONTENTNative content stories look and feel identical to organic articles;
example only
INTERSTITIAL ADInterstitial ads appear intermittently
as readers flip through articles; example only
EGUIDE CONTENTS VIEWTablet & mobile default; shows banner
ads and native content alongside organic stories; example only
Platform example only
DIGITAL GUIDE ADD-ONSEXCLUSIVE LIMITED OPPORTUNITY FOR ATTRACTIONS AND PLACES TO STAY
These ads are not eligible for discounting.
1/12 PAGE FORMATTED
MAP PIN HIGHLIGHTS YOUR LOCATION
1 | EXPLOREMINNESOTA.COM
#ONLYINMN | 2
PLACES TO STAY
PLACES TO STAY
EXPLORE MORE PLACES TO STAYCheck out profiles of all the
places mentioned here and
plan your trip today!
ExploreMinnesota.com/places-to-stay
Discover a variety of
unique and welcoming
accommodation options
throughout the state.
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PLACES TO STAYMINNESOTA
SPONSORED CONTENT
SPONSORED CONTENT
LARSMONT COTTAGES ON
LAKE SUPERIOR
Located within the 1,000-acre Hyland Lake
Park Reserve. The park reserve with its many
recreational opportunities offers extensive
winter activities.
HylandSki.com · (763)694-7800 dsaojoijd
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VOYAGAIRE HOUSEBOATS
AND LODGE
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RIVERTOWN INN BED & BREAKFAST
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dipsam quas perundam quas est minulpa sum.
WebsiteHere.org · (218) 365-4695
HUNDRED ACRE WOOD RESORT
Dit is dipsam quas perundam quas est minulpa
sum nimaior ecaepero int aut evelescitas do-
loremped millaccumqui officitibus, vent. Dit is
dipsam quas perundam quas est minulpa sum.
WebsiteHere.org · (218) 365-4695
COMFORT SUITES/RAPID RIVER
LODGE & WATER PARK
Dit is dipsam quas perundam quas est minulpa
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WebsiteHere.org · (218) 365-4695
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A G THOMSON HOUSE –
A DULUTH BOUTIQUE INN
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WebsiteHere.org · (218) 365-4695
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BENT TROUT LAKE CAMPGROUND
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WebsiteHere.org · (218) 365-4695
CASCADE VACATION RENTALS
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WebsiteHere.org · (218) 365-4695
CRAGUN’S RESORT &
CRAGUN’S LEGACY COURSES
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WebsiteHere.org · (218) 365-4695
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MOONDANCE INN BED & BREAKFAST
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sum nimaior ecaepero int aut evelescitas do-
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WebsiteHere.org · (218) 365-4695
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KINSEY HOUSEBOATS
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loremped millaccumqui officitibus, vent. Dit is
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WebsiteHere.org · (218) 365-4695
CARIBOU HIGHLANDS LODGE AT
LUTSEN MOUNTAIN
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sum nimaior ecaepero int aut evelescitas do-
loremped millaccumqui officitibus, vent. Dit is
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WebsiteHere.org · (218) 365-4695
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GRAND VIEW LODGE SPA
& GOLF RESORT
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WebsiteHere.org · (218) 365-4695
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BEACON POINTE RESORT
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sum nimaior ecaepero int aut evelescitas do-
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WebsiteHere.org · (218) 365-4695
3KOHL’S RESORT
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sum nimaior ecaepero int aut evelescitas do-
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ATTRACTIONS
ATTRACTIONS
EXPLORE MORE THINGS TO DOCheck out profiles of all the places mentioned here and plan your trip today!ExploreMinnesota.com/things-to-do
Discover 15 fun and fascinating things to do around the state.Dit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas doloremped millaccumqui officitibus, vent.Giti voluptium rest, inis qui berum quist, vollam erum quam as con pe
ATTRACTIONS
SPONSORED CONTENT
SPONSORED CONTENT
HYLAND HILLS SKI AREALocated within the 1,000-acre Hyland Lake Park Reserve. The park reserve with its many recreational opportunities offers extensive winter activities.
HylandSki.com · (763)694-7800 dsaojoijd
5
MINNESOTA BALLETDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.
WebsiteHere.org · (218) 365-4695
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LAKE VERMILION - SOUDAN UNDER-GROUND MINE STATE PARKDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.
WebsiteHere.org · (218) 365-4695
SPRING GROVE SWIM CENTERDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.
WebsiteHere.org · (218) 365-4695
PLUMMER HOUSEDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.
WebsiteHere.org · (218) 365-4695
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VERTICAL ENDEAVORS DULUTH- INDOOR ROCK CLIMBINGDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.
WebsiteHere.org · (218) 365-4695
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HISTORIC STATE THEATREDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.
WebsiteHere.org · (218) 365-4695
SPLAT! PAINTBALL FIELDDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.
WebsiteHere.org · (218) 365-4695
CRAGUN’S RESORT & CRAGUN’S LEGACY COURSESDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.
WebsiteHere.org · (218) 365-4695
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AMERICAN SWEDISH INSTITUTEDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.
WebsiteHere.org · (218) 365-4695
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FLYBOARD RENTALDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.
WebsiteHere.org · (218) 365-4695
INTERNATIONAL WOLF CENTERVisit the International Wolf Center in Ely, Minnesota, heart of the Superior National Forest to have a close encounter with our Exhibit Pack as they play, eat, sleep and tussle.
Wolf.org · (218) 365-4695
2
FLYOVER AMERICAExperience America like never before! With wind, scents, mist and other amazing effects you’ll feel like you’re truly flying over America without even leaving Minnesota!
Flyover-America.com · (763) 694-7800
1
DOWN IN HISTORY TOURSDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.
WebsiteHere.org · (218) 365-4695
3DULUTH CHILDREN’S MUSEUMDit is dipsam quas perundam quas est minulpa sum nimaior ecaepero int aut evelescitas do-loremped millaccumqui officitibus, vent. Dit is dipsam quas perundam quas est minulpa sum.
WebsiteHere.org · (218) 365-4695
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MINNESOTA
CO-OP ADVERTISERS ENJOY: • A Highlighted Listing in your specific region with
notation directing people to your ad page• A Reader Response number and accompanying leads• eGuide ad linking to your website• A Geographic Locator Pin letting people know
where you’re located
EXPLORE MINNESOTA OFFICIAL ADVERTISING OPPORTUNITIES
RATE CARD
PRINT: Ad Sizes Ear ly Bird Rate Ful l Rate
2-Page Spread $13,800 $14,340Full Page $6,900 $7,1702/3 Page $4,600 $4,7801/2 Page $3,450 $3,5851/3 Page Square $2,300 $2,3851/6 Page Horizontal $1,150 $1,1951/12 Page $575 $595Featured Photo Listing $490 $550Attractions Co-Op (1/12 Page Formatted) $550 $575Accommodations Co-Op (1/12 Page Formatted) $550 $575
Premium Posit ions
Premium Full Page $9,885 $10,270Back Cover $13,100 $13,620
Digita l Add-Ons
Digital Guide - All-Inclusive $2,100 $2,500Digital Guide - Banner Ads $1,200 $1,500
*Dates subject to change.
MATERIALS DUE DATE11/20/20*
EARLY BIRD RESERVATION DATE9/15/20*
AD RESERVATION DATE11/6/20*
IT DRIVES YOUR BRAND+
IT DRIVES DIRECT SEARCHES TO YOUR WEBSITE
WHAT IT MEANS TO INVEST IN PRINT:
100 | EXPLOREMINNESOTA.COM
ACCOMMODATIONS: CENTRAL
CENTRAL MINNESOTAATKINAitkin Campground
F B Bco.aitkin.mn.us • 218-927-7364
Barneveld’s Resort
S 218-678-2433Doc’s Harbor
S B docsharbor.com • 702-592-8499
Farm Island Lake Resort & Campground
S,F O B,R218-927-3841Hickory Lake Properties
B hickorylakeproperties.com • 218-460-2267
Malmo Bay Campground
W B,W B,Rmalmobay.wixsite.com/millelacs • 320-684-2370Pete’s Retreat Family Campground
Bpetesretreat.com • 218-927-3841
Red Door Resort & Motel
W O 218-927-3841 Ripple River Motel & RV Park
O 218-927-3841
The Longhouse on the Point
W B,W,O B,R218-927-3841 Whitewood Resort F W B218-927-3841 ALBANYBaymont
F,W B 218-927-3841
ALEXANDRIAAmericInn
W R218-927-3841
Arrowwood Resort
I,O Bmalmobay.wixsite.com• 218-927-3841 Berg’s Resort
R218-927-3841
Best Western
W B Bwixsite.com• 218-927-3841 Betsy Ross Resort
F W malmobay.coms • 218-927-3841
Big Foot Resort
W,I,O wixsite.com/millelacs • 218-927-3841 Big Horn Cove Association
F I,O B,R218-927-3841
Broken Arrow Resort & Campground
I,O malmobay.wixsite.com• 218-927-3841 Brophy Bay RV Park
F Rmalmobay.wixsite.com/millelacs • 218-927-3841
Brophy Lake Resort
W B,W,I,O R218-927-3841 Chateau Lake Resort
W O wixsite.com/millelacs • 218-927-3841
Cottage Grove Resort
I B,Rwixsite.com• 218-927-3841 Country Inn & Suites
B 218-927-3841
Cowdry Creek Inn
F B,W malmobay.com/millelacs • 218-927-3841 Cruise Inn RV Park & Lodging
I,O 218-927-3841
Broken Arrow Resort & Campground
F Bmalmobay.com• 218-927-3841 Brophy Bay RV Park
F B,W B,Rmalmobay.wixsite.com/millelacs • 218-927-3841
Brophy Lake Resort
O 218-927-3841 Chateau Lake Resort
F Rmalmobay.wixsite.com/millelacs • 218-927-3841
Cottage Grove Resort
218-927-3841 Country Inn & Suites
W O malmobay.com/millelacs • 218-927-3841
Cowdry Creek Inn
B Rmalmobay.wixsite.com• 218-927-3841 Cruise Inn RV Park & Lodging
R218-927-3841
Broken Arrow Resort & Campground
B Rwixsite.com• 218-927-3841 Brophy Bay RV Park
W 218-927-3841
Brophy Lake Resort
I,O B,Rmalmobay.wixsite.com/millelacs • 218-927-3841 Chateau Lake Resort
F B,W,O 218-927-3841
MINNEAPOLIS-ST.PAULAFTONAitkin Campground
F B Bco.aitkin.mn.us • 218-927-7364
Barneveld’s Resort 218-678-2433
Ripple River Motel & RV Park
O websiteurl.com • 218-927-3841 AD PAGE 22The Longhouse on the Point
W B,W,O B,R218-927-3841
Whitewood Resort
W W B218-927-3841 ALBERTVILLEBaymont
F B 218-927-3841
ANNANDALEAmericInn
W R218-927-3841
Arrowwood Resort
I,O B218-927-3841
SOUTHERN MINNESOTAADRIANAitkin Campground
F B Bco.aitkin.mn.us • 218-927-7364
Barneveld’s Resort
218-678-2433Ripple River Motel & RV Park
O websiteurl.com • 218-927-3841 AD PAGE 22
The Longhouse on the Point
F B,W,O B,R218-927-3841 Whitewood Resort
W W B218-927-3841
ALBERT LEABaymont
W B 218-927-3841
ALTURAAmericInn
W R218-927-3841
Arrowwood Resort
I,O B218-927-3841
NORTHEAST MINNESOTAASH RIVERAitkin Campground
W B Bco.aitkin.mn.us • 218-927-7364
Barneveld’s Resort
218-678-2433Ripple River Motel & RV Park
O websiteurl.com • 218-927-3841 AD PAGE 22
The Longhouse on the Point
F B,W,O B,R218-927-3841 Whitewood Resort
F W B218-927-3841
ASKOVBaymont
W B 218-927-3841
AURORAAmericInn
W R218-927-3841
Arrowwood Resort
I,O B218-927-3841 NORTHWEST MINNESOTAADAAitkin Campground
F,W B Bco.aitkin.mn.us • 218-927-7364
Barneveld’s Resort
218-678-2433Ripple River Motel & RV Park
O websiteurl.com • 218-927-3841 AD PAGE 22
The Longhouse on the Point
F B,W,O B,R218-927-3841 Whitewood Resort
W W B218-927-3841
AKELEYBaymont
F B 218-927-3841
ANGLE INLETAmericInn
W R218-927-3841
Arrowwood Resort
I,O B218-927-3841
CENTRAL MINNESOTAALEXANDRIA (CON’T)Aitkin Campground
F B Bco.aitkin.mn.us • 218-927-7364
Barneveld’s Resort
218-678-2433Doc’s Harbor
B docsharbor.com • 702-592-8499
Farm Island Lake Resort & Campground
W O B,R218-927-3841Hickory Lake Properties
B hickorylakeproperties.com • 218-460-2267
ASHBYMalmo Bay Campground
F B,W B,Rmalmobay.wixsite.com/millelacs • 320-684-2370
Pete’s Retreat Family Campground
Bpetesretreat.com • 218-927-3841 Red Door Resort & Motel
W O 218-927-3841
ATWATERRipple River Motel & RV Park
O malmobay.wixsite.com/millelacs • 218-927-3841
AVONThe Longhouse on the Point
S,F,W B,W,O B,R218-927-3841
Whitewood Resort
W W B218-927-3841 Baymont
W B websiteurl.com • 218-927-3841 AD PAGE 13
AmericInn
F Rwixsite.com • 218-927-3841 Arrowwood Resort
I,O B218-927-3841
Berg’s Resort
Rmalmobay.wixsite.com• 218-927-3841 Best Western
F B Bmalmobay.wixsite.com/millelacs • 218-927-3841
Betsy Ross Resort
F W malmobay.wixsite.com • 218-927-3841
Big Foot Resort
W,I,O websiteurl.com • 218-927-3841 Include a description here to make this space worth it for the advertiser to be able to tell the readers more about the property and make a decsion to book. Make it really interesting and something awesome.
Big Horn Cove Association
W I,O B,Rmalmobay.wixsite.com • 218-927-3841 Broken Arrow Resort & Campground
I,O malmobay.com/millelacs • 218-927-3841
Brophy Bay RV Park
F Rmalmobay.wixsite.com • 218-927-3841 Brophy Lake Resort
W B,W,I,O R218-927-3841
Chateau Lake Resort
W O 218-927-3841 Cottage Grove Resort
I B,Rmalmobay.wixsite.com/millelacs • 218-927-3841
Country Inn & Suites
B malmobay.com/millelacs • 218-927-3841 Cowdry Creek Inn
F B,W wixsite.com/millelacs • 218-927-3841
Cruise Inn RV Park & Lodging
I,O malmobay.wixsite.com• 218-927-3841 Broken Arrow Resort & Campground
F Bmalmobay.wixsite.com• 218-927-3841
Brophy Bay RV Park
F B,W B,R218-927-3841 Brophy Lake Resort
O malmobay.wixsite.com/mille • 218-927-3841
Chateau Lake Resort
W Rwixsite.com/millelacs • 218-927-3841 Cottage Grove Resort
218-927-3841
Country Inn & Suites
W O malmobay.wixsite.com• 218-927-3841 Cowdry Creek Inn
B Rwixsite.com • 218-927-3841
Cruise Inn RV Park & Lodging
R218-927-3841 Broken Arrow Resort & Campground
B Rmalmobay.wixsite.com • 218-927-3841
Brophy Bay RV Park
F 218-927-3841 Brophy Lake Resort
I,O B,Rwixsite.com• 218-927-3841
Chateau Lake Resort
F B,W,O 218-927-3841
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EXAMPLES OF OTHER REGION SECTIONS
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EXPLORE MINNESOTA
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100 | EXPLOREMINNESOTA.COM
ACCOMMODATIONS: CENTRAL
CENTRAL MINNESOTAATKINAitkin Campground
F B Bco.aitkin.mn.us • 218-927-7364
Barneveld’s Resort
S 218-678-2433Doc’s Harbor
S B docsharbor.com • 702-592-8499
Farm Island Lake Resort & Campground
S,F O B,R218-927-3841Hickory Lake Properties
B hickorylakeproperties.com • 218-460-2267
Malmo Bay Campground
W B,W B,Rmalmobay.wixsite.com/millelacs • 320-684-2370Pete’s Retreat Family Campground
Bpetesretreat.com • 218-927-3841
Red Door Resort & Motel
W O 218-927-3841 Ripple River Motel & RV Park
O 218-927-3841
The Longhouse on the Point
W B,W,O B,R218-927-3841 Whitewood Resort F W B218-927-3841 ALBANYBaymont
F,W B 218-927-3841
ALEXANDRIAAmericInn
W R218-927-3841
Arrowwood Resort
I,O Bmalmobay.wixsite.com• 218-927-3841 Berg’s Resort
R218-927-3841
Best Western
W B Bwixsite.com• 218-927-3841 Betsy Ross Resort
F W malmobay.coms • 218-927-3841
Big Foot Resort
W,I,O wixsite.com/millelacs • 218-927-3841 Big Horn Cove Association
F I,O B,R218-927-3841
Broken Arrow Resort & Campground
I,O malmobay.wixsite.com• 218-927-3841 Brophy Bay RV Park
F Rmalmobay.wixsite.com/millelacs • 218-927-3841
Brophy Lake Resort
W B,W,I,O R218-927-3841 Chateau Lake Resort
W O wixsite.com/millelacs • 218-927-3841
Cottage Grove Resort
I B,Rwixsite.com• 218-927-3841 Country Inn & Suites
B 218-927-3841
Cowdry Creek Inn
F B,W malmobay.com/millelacs • 218-927-3841 Cruise Inn RV Park & Lodging
I,O 218-927-3841
Broken Arrow Resort & Campground
F Bmalmobay.com• 218-927-3841 Brophy Bay RV Park
F B,W B,Rmalmobay.wixsite.com/millelacs • 218-927-3841
Brophy Lake Resort
O 218-927-3841 Chateau Lake Resort
F Rmalmobay.wixsite.com/millelacs • 218-927-3841
Cottage Grove Resort
218-927-3841 Country Inn & Suites
W O malmobay.com/millelacs • 218-927-3841
Cowdry Creek Inn
B Rmalmobay.wixsite.com• 218-927-3841 Cruise Inn RV Park & Lodging
R218-927-3841
Broken Arrow Resort & Campground
B Rwixsite.com• 218-927-3841 Brophy Bay RV Park
W 218-927-3841
Brophy Lake Resort
I,O B,Rmalmobay.wixsite.com/millelacs • 218-927-3841 Chateau Lake Resort
F B,W,O 218-927-3841
MINNEAPOLIS-ST.PAULAFTONAitkin Campground
F B Bco.aitkin.mn.us • 218-927-7364
Barneveld’s Resort 218-678-2433
Ripple River Motel & RV Park
O websiteurl.com • 218-927-3841 AD PAGE 22The Longhouse on the Point
W B,W,O B,R218-927-3841
Whitewood Resort
W W B218-927-3841 ALBERTVILLEBaymont
F B 218-927-3841
ANNANDALEAmericInn
W R218-927-3841
Arrowwood Resort
I,O B218-927-3841
SOUTHERN MINNESOTAADRIANAitkin Campground
F B Bco.aitkin.mn.us • 218-927-7364
Barneveld’s Resort
218-678-2433Ripple River Motel & RV Park
O websiteurl.com • 218-927-3841 AD PAGE 22
The Longhouse on the Point
F B,W,O B,R218-927-3841 Whitewood Resort
W W B218-927-3841
ALBERT LEABaymont
W B 218-927-3841
ALTURAAmericInn
W R218-927-3841
Arrowwood Resort
I,O B218-927-3841
NORTHEAST MINNESOTAASH RIVERAitkin Campground
W B Bco.aitkin.mn.us • 218-927-7364
Barneveld’s Resort
218-678-2433Ripple River Motel & RV Park
O websiteurl.com • 218-927-3841 AD PAGE 22
The Longhouse on the Point
F B,W,O B,R218-927-3841 Whitewood Resort
F W B218-927-3841
ASKOVBaymont
W B 218-927-3841
AURORAAmericInn
W R218-927-3841
Arrowwood Resort
I,O B218-927-3841 NORTHWEST MINNESOTAADAAitkin Campground
F,W B Bco.aitkin.mn.us • 218-927-7364
Barneveld’s Resort
218-678-2433Ripple River Motel & RV Park
O websiteurl.com • 218-927-3841 AD PAGE 22
The Longhouse on the Point
F B,W,O B,R218-927-3841 Whitewood Resort
W W B218-927-3841
AKELEYBaymont
F B 218-927-3841
ANGLE INLETAmericInn
W R218-927-3841
Arrowwood Resort
I,O B218-927-3841
CENTRAL MINNESOTAALEXANDRIA (CON’T)Aitkin Campground
F B Bco.aitkin.mn.us • 218-927-7364
Barneveld’s Resort
218-678-2433Doc’s Harbor
B docsharbor.com • 702-592-8499
Farm Island Lake Resort & Campground
W O B,R218-927-3841Hickory Lake Properties
B hickorylakeproperties.com • 218-460-2267
ASHBYMalmo Bay Campground
F B,W B,Rmalmobay.wixsite.com/millelacs • 320-684-2370
Pete’s Retreat Family Campground
Bpetesretreat.com • 218-927-3841 Red Door Resort & Motel
W O 218-927-3841
ATWATERRipple River Motel & RV Park
O malmobay.wixsite.com/millelacs • 218-927-3841
AVONThe Longhouse on the Point
S,F,W B,W,O B,R218-927-3841
Whitewood Resort
W W B218-927-3841 Baymont
W B websiteurl.com • 218-927-3841 AD PAGE 13
AmericInn
F Rwixsite.com • 218-927-3841 Arrowwood Resort
I,O B218-927-3841
Berg’s Resort
Rmalmobay.wixsite.com• 218-927-3841 Best Western
F B Bmalmobay.wixsite.com/millelacs • 218-927-3841
Betsy Ross Resort
F W malmobay.wixsite.com • 218-927-3841
Big Foot Resort
W,I,O websiteurl.com • 218-927-3841 Include a description here to make this space worth it for the advertiser to be able to tell the readers more about the property and make a decsion to book. Make it really interesting and something awesome.
Big Horn Cove Association
W I,O B,Rmalmobay.wixsite.com • 218-927-3841 Broken Arrow Resort & Campground
I,O malmobay.com/millelacs • 218-927-3841
Brophy Bay RV Park
F Rmalmobay.wixsite.com • 218-927-3841 Brophy Lake Resort
W B,W,I,O R218-927-3841
Chateau Lake Resort
W O 218-927-3841 Cottage Grove Resort
I B,Rmalmobay.wixsite.com/millelacs • 218-927-3841
Country Inn & Suites
B malmobay.com/millelacs • 218-927-3841 Cowdry Creek Inn
F B,W wixsite.com/millelacs • 218-927-3841
Cruise Inn RV Park & Lodging
I,O malmobay.wixsite.com• 218-927-3841 Broken Arrow Resort & Campground
F Bmalmobay.wixsite.com• 218-927-3841
Brophy Bay RV Park
F B,W B,R218-927-3841 Brophy Lake Resort
O malmobay.wixsite.com/mille • 218-927-3841
Chateau Lake Resort
W Rwixsite.com/millelacs • 218-927-3841 Cottage Grove Resort
218-927-3841
Country Inn & Suites
W O malmobay.wixsite.com• 218-927-3841 Cowdry Creek Inn
B Rwixsite.com • 218-927-3841
Cruise Inn RV Park & Lodging
R218-927-3841 Broken Arrow Resort & Campground
B Rmalmobay.wixsite.com • 218-927-3841
Brophy Bay RV Park
F 218-927-3841 Brophy Lake Resort
I,O B,Rwixsite.com• 218-927-3841
Chateau Lake Resort
F B,W,O 218-927-3841
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Indoor LodgingKEY
EXAMPLES OF OTHER REGION SECTIONS
GRID STYLE~80 Listings/Page | ~31.25 Pages Needed
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On The Water WiFi
100 | EXPLOREMINNESOTA.COM
ACCOMMODATIONS: CENTRAL
CENTRAL MINNESOTAATKINAitkin Campground
F B Bco.aitkin.mn.us • 218-927-7364
Barneveld’s Resort
S 218-678-2433Doc’s Harbor
S B docsharbor.com • 702-592-8499
Farm Island Lake Resort & Campground
S,F O B,R218-927-3841Hickory Lake Properties
B hickorylakeproperties.com • 218-460-2267
Malmo Bay Campground
W B,W B,Rmalmobay.wixsite.com/millelacs • 320-684-2370Pete’s Retreat Family Campground
Bpetesretreat.com • 218-927-3841
Red Door Resort & Motel
W O 218-927-3841 Ripple River Motel & RV Park
O 218-927-3841
The Longhouse on the Point
W B,W,O B,R218-927-3841 Whitewood Resort F W B218-927-3841 ALBANYBaymont
F,W B 218-927-3841
ALEXANDRIAAmericInn
W R218-927-3841
Arrowwood Resort
I,O Bmalmobay.wixsite.com• 218-927-3841 Berg’s Resort
R218-927-3841
Best Western
W B Bwixsite.com• 218-927-3841 Betsy Ross Resort
F W malmobay.coms • 218-927-3841
Big Foot Resort
W,I,O wixsite.com/millelacs • 218-927-3841 Big Horn Cove Association
F I,O B,R218-927-3841
Broken Arrow Resort & Campground
I,O malmobay.wixsite.com• 218-927-3841 Brophy Bay RV Park
F Rmalmobay.wixsite.com/millelacs • 218-927-3841
Brophy Lake Resort
W B,W,I,O R218-927-3841 Chateau Lake Resort
W O wixsite.com/millelacs • 218-927-3841
Cottage Grove Resort
I B,Rwixsite.com• 218-927-3841 Country Inn & Suites
B 218-927-3841
Cowdry Creek Inn
F B,W malmobay.com/millelacs • 218-927-3841 Cruise Inn RV Park & Lodging
I,O 218-927-3841
Broken Arrow Resort & Campground
F Bmalmobay.com• 218-927-3841 Brophy Bay RV Park
F B,W B,Rmalmobay.wixsite.com/millelacs • 218-927-3841
Brophy Lake Resort
O 218-927-3841 Chateau Lake Resort
F Rmalmobay.wixsite.com/millelacs • 218-927-3841
Cottage Grove Resort
218-927-3841 Country Inn & Suites
W O malmobay.com/millelacs • 218-927-3841
Cowdry Creek Inn
B Rmalmobay.wixsite.com• 218-927-3841 Cruise Inn RV Park & Lodging
R218-927-3841
Broken Arrow Resort & Campground
B Rwixsite.com• 218-927-3841 Brophy Bay RV Park
W 218-927-3841
Brophy Lake Resort
I,O B,Rmalmobay.wixsite.com/millelacs • 218-927-3841 Chateau Lake Resort
F B,W,O 218-927-3841
MINNEAPOLIS-ST.PAULAFTONAitkin Campground
F B Bco.aitkin.mn.us • 218-927-7364
Barneveld’s Resort 218-678-2433
Ripple River Motel & RV Park
O websiteurl.com • 218-927-3841 AD PAGE 22The Longhouse on the Point
W B,W,O B,R218-927-3841
Whitewood Resort
W W B218-927-3841 ALBERTVILLEBaymont
F B 218-927-3841
ANNANDALEAmericInn
W R218-927-3841
Arrowwood Resort
I,O B218-927-3841
SOUTHERN MINNESOTAADRIANAitkin Campground
F B Bco.aitkin.mn.us • 218-927-7364
Barneveld’s Resort
218-678-2433Ripple River Motel & RV Park
O websiteurl.com • 218-927-3841 AD PAGE 22
The Longhouse on the Point
F B,W,O B,R218-927-3841 Whitewood Resort
W W B218-927-3841
ALBERT LEABaymont
W B 218-927-3841
ALTURAAmericInn
W R218-927-3841
Arrowwood Resort
I,O B218-927-3841
NORTHEAST MINNESOTAASH RIVERAitkin Campground
W B Bco.aitkin.mn.us • 218-927-7364
Barneveld’s Resort
218-678-2433Ripple River Motel & RV Park
O websiteurl.com • 218-927-3841 AD PAGE 22
The Longhouse on the Point
F B,W,O B,R218-927-3841 Whitewood Resort
F W B218-927-3841
ASKOVBaymont
W B 218-927-3841
AURORAAmericInn
W R218-927-3841
Arrowwood Resort
I,O B218-927-3841 NORTHWEST MINNESOTAADAAitkin Campground
F,W B Bco.aitkin.mn.us • 218-927-7364
Barneveld’s Resort
218-678-2433Ripple River Motel & RV Park
O websiteurl.com • 218-927-3841 AD PAGE 22
The Longhouse on the Point
F B,W,O B,R218-927-3841 Whitewood Resort
W W B218-927-3841
AKELEYBaymont
F B 218-927-3841
ANGLE INLETAmericInn
W R218-927-3841
Arrowwood Resort
I,O B218-927-3841
CENTRAL MINNESOTAALEXANDRIA (CON’T)Aitkin Campground
F B Bco.aitkin.mn.us • 218-927-7364
Barneveld’s Resort
218-678-2433Doc’s Harbor
B docsharbor.com • 702-592-8499
Farm Island Lake Resort & Campground
W O B,R218-927-3841Hickory Lake Properties
B hickorylakeproperties.com • 218-460-2267
ASHBYMalmo Bay Campground
F B,W B,Rmalmobay.wixsite.com/millelacs • 320-684-2370
Pete’s Retreat Family Campground
Bpetesretreat.com • 218-927-3841 Red Door Resort & Motel
W O 218-927-3841
ATWATERRipple River Motel & RV Park
O malmobay.wixsite.com/millelacs • 218-927-3841
AVONThe Longhouse on the Point
S,F,W B,W,O B,R218-927-3841
Whitewood Resort
W W B218-927-3841 Baymont
W B websiteurl.com • 218-927-3841 AD PAGE 13
AmericInn
F Rwixsite.com • 218-927-3841 Arrowwood Resort
I,O B218-927-3841
Berg’s Resort
Rmalmobay.wixsite.com• 218-927-3841 Best Western
F B Bmalmobay.wixsite.com/millelacs • 218-927-3841
Betsy Ross Resort
F W malmobay.wixsite.com • 218-927-3841
Big Foot Resort
W,I,O websiteurl.com • 218-927-3841 Include a description here to make this space worth it for the advertiser to be able to tell the readers more about the property and make a decsion to book. Make it really interesting and something awesome.
Big Horn Cove Association
W I,O B,Rmalmobay.wixsite.com • 218-927-3841 Broken Arrow Resort & Campground
I,O malmobay.com/millelacs • 218-927-3841
Brophy Bay RV Park
F Rmalmobay.wixsite.com • 218-927-3841 Brophy Lake Resort
W B,W,I,O R218-927-3841
Chateau Lake Resort
W O 218-927-3841 Cottage Grove Resort
I B,Rmalmobay.wixsite.com/millelacs • 218-927-3841
Country Inn & Suites
B malmobay.com/millelacs • 218-927-3841 Cowdry Creek Inn
F B,W wixsite.com/millelacs • 218-927-3841
Cruise Inn RV Park & Lodging
I,O malmobay.wixsite.com• 218-927-3841 Broken Arrow Resort & Campground
F Bmalmobay.wixsite.com• 218-927-3841
Brophy Bay RV Park
F B,W B,R218-927-3841 Brophy Lake Resort
O malmobay.wixsite.com/mille • 218-927-3841
Chateau Lake Resort
W Rwixsite.com/millelacs • 218-927-3841 Cottage Grove Resort
218-927-3841
Country Inn & Suites
W O malmobay.wixsite.com• 218-927-3841 Cowdry Creek Inn
B Rwixsite.com • 218-927-3841
Cruise Inn RV Park & Lodging
R218-927-3841 Broken Arrow Resort & Campground
B Rmalmobay.wixsite.com • 218-927-3841
Brophy Bay RV Park
F 218-927-3841 Brophy Lake Resort
I,O B,Rwixsite.com• 218-927-3841
Chateau Lake Resort
F B,W,O 218-927-3841
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EXAMPLES OF OTHER REGION SECTIONS
GRID STYLE~80 Listings/Page | ~31.25 Pages Needed
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On The Water WiFi
Featured Photo Listing, for illustration purposes only
ADVERTISING ESSENTIALSGREAT ADVERTISING INCLUDES 4 ELEMENTS THAT DRIVE TRAVELERS' DECISIONS.
AWARENESSStands out and
captures attention
INTERESTDraws travelers in and creates engagement
DESIREConnects with the traveler’s emotions
ACTIONEncourages response
through a clear call-to-action
4 TIPS FOR DEVELOPING EFFECTIVE PRINT ADS
1HAVE A CLEAR
PURPOSE
Build awareness or drive immediate
action.
2BE
CONSISTENT
Make your print and digital ads
tightly integrated.
3USE ENGAGING
IMAGES
Photography is at the heart of the best advertising.
4RECOGNIZE
GOOD COPYWRITING AND DESIGN
Size and design quality create a connection with
the traveler.
TO PARTICIPATE IN THE 2021 PROGRAMCONTACT YOUR SALES EXECUTIVE
John DeLeva206-679-1798
FREE TOURISM RESOURCES
Free Tourism Research & Resources at milespartnership.com/how-we-think