Expansion of CocoPPa

2015/6/21

HIROKI TESHIMA UNITED Inc , Director

Profile

• Graduated Hitotsubashi University in 1999 and joined Hakuhodo till 2005.

• Joined mobile startup Interspire in 2006 and works as COO.

• Merge twice with other companies and became Director of UNITED.

• Head of Smartphone Application business division.

About UNITED Inc.

• 1998 - Established Netage

• 2007 - IPO

• 2012 - merging twice became United Inc.

• Core Business : RTB and Smartphone application business.

About CocoPPa

• CocoPPa is a c cummunity app that makes you customize your smartphone’s home screen.

• Has 40M DL and 85% are global users.

Success Factor

• 【Unique Marketplace】　　　　　　　　Users can communicate, upload and 　　download materials to customize their homescreen.

• 【Social Chain Reaction】　　　　　　　　 After users customize their home screen most of the users post it through SNS that 　goes viral.

Other Product ：CHEERZ

• CHEERZ is like AKB-business and an app where you can view photos and show your support to your idol.

mercari / Brain Wars• Mercari is the biggest C to C

app startup here in Japan that has 15M DL.

• BrainWars is an intellectual competition game which forces the players from all around the world to use the best of their brains in battle. Has 12M DL around the globe.

Why Go Global?!

• Our success with CocoPPa was coincidence.

• But this experience help us to broaden our horizon, knowledge and business chance.

Strength to Go Global!

• We simply use “Japanese kawaii” and “idol culture” to go global .

Last but not the least

• Make something different that will amaze the world.

Thank you

• twitter @tessy11

• teshima@united.jp