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TouchTen Games

Building a game platform inIndonesia

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The founding brothers

Our Track Record

USER  

DEVELOPER  

　　　　HITS FEATURED DOWNLOAD

Our games areTOP 10 in 43 countries

Train LegendInfinite Sky

Ramen ChainCute Kill

Over  11  Million  Download  

dsd  

Current Investors

Japanese  Tech  Conglomerate                Top  Indonesian  Venture  Capital            Japanese  Anima>on  Company                  Subsidiary  of  SEGA  SAMMY    

BRANDS  

DEVELOPER  

One  of  the  Leading  P.E.  firms    inves>ng  in  ASEAN  and  China  

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Story of Sushi Chain

•  1 Single game•  US$10,000/Month•  Negotiating with VC

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Fund raising #1

The best Investors, invest in You. NOT anything else

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Lesson learnt

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Fund raising #2

“The best time to raise �Fund is when you don’t �Need it” � - Phil Libin� Evernote�

With better runway, and revenue/profitability, you can negotiate better terms

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Fund raising #3

Investors DON’T invest in your “Salary”

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Fund raising #4

Treat your fund raising like it’s your last. It’s a full time UNPAID job! You should be building cool stuff!

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Fund raising #5

Treat them with respect, BUT they are not your BOSS!

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Fund raising #6

•  Is there No love for Game Companies??

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Fund raising #6

•  Met with over 67 VCs/Investors•  Rejected by most, EVEN from CyberAgent

•  “Game studio that don’t make money, will never get investments”

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Build an O2O platform

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Solve real problems

Ads are mass-targeted, seldom convert Players Dislike Ads

Ads are ONE WAY communication Ads are more often than not, MISMATCHED

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Be the solution

Only pay for real results Players Love rewards, Win-win

Emails, Surveys, 2 way Ads that are highly targeted

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17 April 2014

•  20K DAU (Indonesia)

•  4000 CCU •  1 Million platform

registration •  90,000+ total

redemptions, (1000/day)

•  1.2 Million total installs

Teka Teki Saku

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Fundraising #6

对牛弹琴，Literally means playing music for the OX

Work together with investors/anyone that WANTS to work with you!

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Lesson Learnt

•  Great Investors, invest in people, Go find them! •  Raise money when you don’t need it. •  Investor do not invest in your “salary”. •  Fund raising takes time, and is a FULL-TIME,

unpaid job. •  An investor is NOT your BOSS. You’re the CEO,

bitch! •  Investors don’t invest in “Game Studio”? – MYTH

(Work with people who wants to work with you. Period.)

•  If you are serious about publishing in Indonesia, come talk to me J

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Thank you!

Stalk us Twitter: @Touchtengames

FB: /Touchtengames Follow me

@antonsoeharyo anton@touchten.com