Everything You Expect From Email Marketing …. And More ... · event further engage your audience...
Transcript of Everything You Expect From Email Marketing …. And More ... · event further engage your audience...
Everything You Expect From Email Marketing ….And More!Start a dialogue with your audience with web page hyperlinks embeddedin your GoldMine® email and benefit from:
“Intelligent” hyperlinks you create and insert into professionalemail templates using our on-line, WYSIWYG HTML editor &template library (or use your own existing templates)
Hyperlinks clicked, web pages visited, opens & unsubscribes areadded automatically to the GoldMine® contact record
Go “beyond the click” and see all web site pages visited, instantlysaved to the contact record –- Even if they return days, weeks ormonths later!
One click call to action features to send literature or register for anevent further engage your audience and automate timely response
Accelerate your sales follow-up process with phone call & emailalerts instantly sent to designated recipients at your company
Measure customer engagement by scoring tracked results for yourcontacts; Trigger follow-up actions based upon their interest levels
Reports that provide metrics & actionable information for eachemail campaign - Access reports in real time or have them sent toyou automatically by email
(888)827-5628 (USA) or (847)[email protected] | http://www.intelliclicksoftware.com
*All trademarks are property of their respective trademark owners
Instantlynotify you
who isinterested
•Advise your sales team atthe moment of interest
•Alert them by text or emailto enable immediatefollow-up
Tell you howinterestedthey are
•See all pages they visit onyour web site
•Prioritize your leads basedupon level of interest
•Get to opportunities whilethey are HOT
•Know when they areinterested; days, weeks ormonths later
Kick startyour sales
processimmediately
•Send literature on a singleclick
•Set a phone call alert inyour CRM system
•Register event participantson a single click
Emailmarketingcampaigns
that . . .
Automaticallyupdate yourCRM system
See tracked behavior for each contact in history Automated opt-out management Manage malformed & undeliverable email addresses Update database fields for future target marketing
(888)827-5628 (USA) or (847)[email protected] | http://www.intelliclicksoftware.com
*All trademarks are property of their respective trademark owners
STEP 2:Send Directly From GoldMine To Your Target Audience
GoldMine Database
Unified Email SMTPRelay Service Included
Data Added To GOLDMINE In Seconds
1. Open Tracking2. Web Page Hyperlink Tracking3. Unsubscribe Tracking4. Event Registration5. Literature Request6. Field /Email Merge Code Write Back7. Forward To Others Lead Capture
Instant Notification
Alerts Can Be Set For:1. Scheduled Calls2. SMS Text Messaging3. E-mail
AlarmedCall
Scheduled
STEP 1:Create Email Message TemplateInsert IntelliClick Created Hyperlinks
REPORTING:Real Time Campaign Result Reports –On-Demand And Automated Via E-mail
Text Message
Web Site Navigation Tracking
Subsequent web page visits Subsequent page hyperlinks accessed
“Go Beyond The First Click”
INTELLISEND module Schedules / ThrottlesMessages AND Excludes Unsubscribe, “Report AsSPAM” & Past Undeliverable E-mail Addresses
E-mail Address Integrity Management ModuleIdentifies Malformed & Undeliverable EmailMessages And Cleanses Your GoldMine Database
“Call To Action” Auto Response
Literature Fulfillment E-mail Event Confirmation E-mail Forward To Others
IntelliClick® At-A-GlanceEmail & Web Site Visitor Tracking That Takes Starts A Dialogue
(888)827-5628 (USA) or (847)[email protected] | http://www.intelliclicksoftware.com
*All trademarks are property of their respective trademark owners
Feature IntelliClickTypical Email
Service Provider
CREATING EMAIL MESSAGES/ CAMPAIGNS
On-line HTML template editor & template libraryTemplate preview and test sendingMessage Template Content Analysis (SPAM detection) Offered by someOption to use email templates within GoldMine or from HTML files
TRACKING E-MAIL CAMPAIGNS
Details of opens, hyperlink clicksAuto respondersCANSPAM compliance with unsubscribe (opt out tracking)Forward to othersSubscription managementTrack web site navigation behavior Contact & Campaign Specific Typically Not AvailableLog all web site navigation behavior by person to their GoldMine accountAutomatic e-mail address flagging of unsubscribes in GoldMineAlerts from hyperlink clicks (e-mail, SMS text messaging)Capture new names to GoldMine database from forward to othersDatabase field write backs / updates in GoldMine optionSchedule follow up phone call activity in GoldMine from clickSend e-mail with literature fulfillment attachment from clickSchedule & manage event registration in GoldMine from clickTrack ALL e-mail campaign results directly to GoldMine contact record
Drip marketing capabilities Full featured usingGoldMine Automated Processes
Typically limited using autoresponders
(888)827-5628 (USA) or (847)291-7320
[email protected] | http://www.intelliclicksoftware.com
Feature IntelliClickTypical Email
Service Provider
SENDING E-MAIL CAMPAIGNS
Recipient list target audience from GoldMine database Direct - No data upload Export & uploadedto external server
Protect IP reputation of your e-mail server with SMTP relayDetailed log of sent message batch resultsControl the send process (when, how many at a time) You control They controlAutomatically exclude unsubscribe e-mail addresses (CANSPAM compliance)Option to choose your SMTP server or relay serviceHard vs. Soft bounce tracking & GoldMine database cleansingSend on behalf of others (i.e. sales reps) in a single batchLog of actual e-mail sent in GoldMine history
REPORTING / ANALYTICS
Summary & details of tracked activity by campaignDashboard reporting of tracked resultsSpecialized reporting (Crystal & MasterMine)Real time access to reporting in GoldMineAutomated reporting by e-mail