Everything is a Social Network - Paul Chaloner - #BrightonSEO
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Transcript of Everything is a Social Network - Paul Chaloner - #BrightonSEO
SEO Brighton.Everything is a social network.A presentation on SEO & Social Media by Paul Chaloner, Social Media Specialist, Fresh Egg.@paulchaloner @freshegg
SEO Brighton: Everything is a social network.
SEO Brighton: Bad drawings.
OMGTHIS GUY SUCKS AT
DRAWING
Social Media ISN’T
• Difficult• Complicated• The only thing that matters• Better than a caramel latte
SEO Brighton: What social media isn’t.
Test One.TweetSerping.
Key points
• Used the Fresh Egg blog (relatively powerful, good backlinks, PR4)• Blog fed in to Google News• Strong internal linking• Relevant content to the site and blog• Fully optimised meta tags
SEO Brighton: Test one.
SEO Brighton: Test one results – 9.15am.
SEO Brighton: Test one results – 9.15am.
SEO Brighton: Test one results – 10.15am.
SEO Brighton: Test one results – 17.30.
Tweet stats
• Initial tweet user had 1,500+ followers• RT’s accounted for 130+ mentions• Most powerful RT from a user followed by 5,000• 53,000 followers reached via users tweets
SEO Brighton: Test one results.
Observations
• Tweets played a huge role in indexing and ranking higher• It wasn’t entirely clear if they achieved the results alone• It appeared that Tweets were a secondary level of influence• We needed another, purer test
SEO Brighton: Test one results.
Test two.TweetSerping.
Key points
• Used a low powered site (pr2)• Site did not feed in to Google News• Internal linking was non-existent• The content was completely unrelated to the website• The page was not indexed for 4 days• The only SEO was to optimise the title
SEO Brighton: Test two.
SEO Brighton: Test two results – Monday 10am
Progress up to Monday 10am
• Page was posted on the Thursday before• At 10am on Monday the page was NOT indexed• Tweets began at 10am• By 12pm, no change was observed
SEO Brighton: Test two – Monday 10am.
SEO Brighton: Test two results – Monday 12.30pm
SEO Brighton: Test two results – Monday 3pm
Tweet stats
• Initial Tweet user had 1,500+ followers• RT’s accounted for 36 mentions• Most powerful RT from a user followed by 12,000• 18,000 followers reached via users tweets
SEO Brighton: Test one results.
Observations
• Back links occasionally showed up, but didn’t stick, suggesting these were links like paper.li daily digests
• Indexing took longer, but tweets alone appeared to enable this
SEO Brighton: Test two – Monday 10am.
ConclusionsTweetSerping.
• Make sure blogs are in Google News• Build quality followers for Twitter (above 1,500 ideally)• Tweet your posts using keywords you want to rank for• Optimise at least the titles and make sure the title is used in your
tweet• Try and encourage other powerful account holders to RT• Paper.li type daily digest sites can help (probably temporarily)• Fresh content in page copy helps the likelihood of ranking
improvement, but this needs further testing
SEO Brighton: Social Media & SEO takeaways.
Questions?