Guest Speaker – Lindsey Creath Report out on Event Description Defining the Vision Next Week

Upon completion of this week, the student will understand:Defining the VisionDetermine the purpose of the eventEstablish environmental standards for the eventDefine financial goals of the event

Who is the client?›Association Market›Business Market›SMERF Market

Purpose of the Event

› Association MarketTrade associationsProfessional associationsNonprofits

› By the numbers More than 20,000 national associations In addition to their membership rosters,

500,000 are employed to manage the associations

227,000 association meetings and event s each year

37.5 million people spending $38 billion Average annual expenditure for an

association event is over $300,000

Sources: Shock, Sgovio, Stefanelli. On-Premise Catering, 2011.2008 Meetings Market Report, Meetings & Conventions Magazine, August 2008

Events they hold› Local chapter meetings› Committee meetings› Board meetings› Topical conferences› Educational events/workshops/seminars› Charitable works› Annual conventions - exhibitions

What are the Top 5 convention cities?

Las Vegas Chicago Orlando New York City Anaheim

What about Omaha???› Omaha Convention & Visitors

Bureau› http://www.diabetes.org/in-my-community/local-offices/omaha-nebraska/› http://www.heart.org/HEARTORG/Affiliate/Omaha/Nebraska/

Home_UCM_MWA026_AffiliatePage.jsp› http://www.komennebraska.org/komen-race-for-the-cure/race-

information/nebraska-omaha-race/

Corporate and business markets represent 75% of the total catering sales in the United States.

Some are booked years in advance Not economy sensitive, more stable More concerned with overall value than

solely on price Planned attendees are guaranteed

Source: Shock, Sgovio, Stefanelli. On-Premise Catering. 2011

Events they hold› Meetings and conventions› Incentive events› New product introductions› Building openings› Recognition

Training sessions and seminars Anniversaries ICW (in conjunction with) Customer appreciation Sporting events

By the numbers› 1.1 million events› 84 million› Over $30 billion per year on events› Average event $550,000

Source; 2008 Meetings Market Report, Meetings & Conventions Magazine, August 2008

What about Omaha???› Berkshire Hathaway Shareholders Meetinghttp://www.berkshirehathaway.com/meet01/2012meetinginfo.pdf

› Kiewit 125th Anniversary Celebration› US Figure Skating Championshipshttp://www.2013uschampionships.com/

Social, Military, Educational, Religious and Fraternal gatherings

Tend to be smaller associations of people for a specific reason

Participants typically pay their own expenses so accordingly are more price sensitive

Social Events› Weddings› Wedding anniversaries› Reunions› Bar and Bat Mitzvahs› Baptisms and Confirmations› Birthdays› Fundraising events

Military Events› May involve attendance of high ranking

political figures› Subject to many rules› Many have per diem rates that set

limits on expenditures for lodging and meals

› Meeting places and accommodations must meet ADA and fire safety certifications

› Enhanced security requirements are common

Military Events› Training of government workers

› Awards functions› Federal holiday celebrations› Meetings› Balls

Educational Events› Can generate a respectable

amount of revenue and profit› Includes sporting events

associated with institutions; high school, college, etc.

Educational Events› Continuing education seminars› Symposiums› Graduations› Graduation parties› Alumni events› Donor recognition› Fundraising events› Fraternity and Sorority events› Sporting events/tournaments

Religious Events› Church fundraisers› Weddings› Baptisms› Confirmations› Bar and Bat Mitzvahs

Fraternal Events› Rotary, Kiwanis, Masonic

organizations› A good source of steady business› Standing orders for meetings, i.e.

every Monday at 12:00noon

Shortening of meetings to reduce lodging and meal expenses

Increasing cyber conferencing Changing frequency of Annual

meetings to every other, etc. Going to more regional meetings that

members can drive to reducing air travel

More value focused, i.e. live video for non-attending members

Increasing the interactivity of meeting sessions

Merging of sponsoring organizations Virtual trade shows Outsourcing Focus on ROI

Identified client Defined the purpose Next step establish the financial

goals

Profit Goodwill Entertainment Publicity

Purpose of the EventSupport area high school Culinary Arts/ Food and Consumer Studies programsPrepare for the State Pro-Start competitionFamiliarize high school students and parents with the MCC Culinary Arts ProgramIntroduce Culinary Arts as a career optionNetwork with Industry professionals

Financial Goals› Goodwill › Entertainment› Publicity

Financial Goals› Define financial goals of your event

Profit Goodwill Entertainment Publicity

HOLIDAY time Next class will be January 7, 2013 Guest Speaker – Megan Gilligan,

Director of Catering Embassy Suites, LaVista and owner of Inkblot Paper Designs

Organizational and Planning Considerations