Evaluation Two How effective is the combination of your main product and ancillary texts?

To complete the brief for this music promotion task, I had to ensure that I created three pieces to promote a new upcoming artist for a chosen genre, this included a music video for a single, a digipak to promote the song, and a magazine poster to promote the album. The digipak and magazine poster were created as a form of synergy to

help promote the video, which in turn, help to promote the artist.

In my video, I wanted to represent someone who does in fact struggle with mental issues, but is shown as someone who does not let these issues control their life, and depends on herself to get her life together. I wanted

to challenge how society usually represents people with mental issues as being either violent or very weak, I wanted to show a strong character that people could look up to and relate to themselves.

When it came to produce my ancillary texts I wanted to create fairly similar products, so they would be easily identifiable to one another. I wanted to create a more dramatised character of my star, which is why I chose to

make a photo shoot, and create these images in this way. I wanted to create products that differed from my music video, but, was still easily identifiable by the colour scheme, and by the look of the digipak itself.

With my ancillary tasks, I tried to maintain a similar grey-scale colour tone, as to keep to our colour scheme that is present in our music video.Furthermore, I felt as though using darker colours kept with the meaning of the song, despite it being slightly upbeat. The slight touches of colour are used to create a contrast of these darker colours ; this technique is something that a majority of electropop artists have done with their digipaks. I used the pre-existing albums as an influence to create my own piece, such as Kesha’s album ‘Cannibal’ - in both her album and my own, the artists are facing directly towards the camera, connecting with the audience through eye contact.

Pre-Production/Research I researched into varying digipaks and posters of different genres before I designed my own one.I took main influence from purely female pop/pop-rock/alternative/electropop genre, and found that each of them followed a similar theme of the artist featuring on the front cover, which is something that I took into account when I made my digipak, Furthermore, both of these albums pictured to the right, follow the greyscale/black and white colour scheme, creating an effect of stripping back the ‘star’ persona created, and showing a seemingly normal person, which is one of the main ideas that we tried to portray the music video.

When it came to create my poster, I wanted to make a product that did not feature my artist, but something that was still identifiable with my album and artist, hence the reasoning for me choosing to use the back cover of my digipak, the difference between them being that the poster is a much larger version of the digipak, with added detail to it. In comparison to the pre-existing poster for Green Day’s ‘American Idiot’, they had used the exact same image that appeared on the album and on the poster, but kept the simplicity of the design to show a clear recognition between the two products.