EVALUATION QUESTION 2How effective is the combination of your main product and ancillary tasks?

ORIGINAL PLANS The first poster design was completely different

from the final poster. I made these large changes to the design as I felt the second design suited the comedy-action-adventure genre better, as it had deliberate similarities to the Indiana Jones movie posters, only less serious and with beer as the central object of the quest (instead of treasure). Although I liked the uniqueness of the first poster design, it didn’t really compliment the trailer effectively, as it didn’t contain much of a clue of what the film was about. I could have added these elements later, but the bright colours I planned to use originally, didn’t go hand-in-hand with the action-adventure side of my film trailer; whereas the orangey and dulled-down colours of my second design are much better suited to a comedy action adventure

First design

Second design

EFFECTIVE COMBINATIONS I feel that both my poster and magazine cover go hand in hand rather

effectively, as they both contain important elements from the trailer. The poster clearly is more effective, as it is supposed to contain the main elements of the film and create the intended atmosphere of the film, whilst the magazine cover is supposed to be a bit quirky and doesn’t necessarily have to contain many elements of the film other than the main characters.

The magazine cover effectively suggests each characters’ identity due to their clothing – the smart clothed one is clearly the ‘posh’ character, the hooded one is most likely the ‘tough’ one, and the one wearing a cowboy hat and a garlic garland is obviously rather crazy. The contrast of smart clothes and bloody knuckles however should effectively intrigue the readers of the magazine, as stereotypically, the posh character doesn’t tend to get his hands dirty (in the literal and metaphorical sense). He also typically is the target of bullying and is usually the one being beaten up; but bloody knuckles suggests that someone ended up worse for wear than he did, which challenges the stereotype of ‘posh’ boys. Although the readers may be able to guess that the character wearing a cowboy hat and garlic is crazy, they may also be intrigued as to why he wears such an unusual outfit, and each of these questions raised by the magazine cover would effectively make the readers want to find out more about the film.

In addition, the movie poster effectively gives the viewer somewhat of an idea about what the film may be about, without giving too much away and still leaving a fair amount of history. If the viewer of the poster had seen the trailer, then it would make a lot more sense to them, and the continuation of Loco’s strange costume, images of beer, and the range of characters would begin to get stuck in their head, causing them to think more about the film and create recognition for various things associated with the film.