Evaluation question number 5

How did you attract/adress your audience?

- Contents page -

Title

The word „INSIDE“ is just framed by two differently coloured and sized lines. These clearly seperate it from the rest of the page. The masthead itself is written in big, grey letters and draw the readers attention immediately. The actual masthead of the magazine (POPULAR) is skewed next to the title. It is also quite big and is framed in pink. These two parts build the title and draw the readers attention immediatly as they are both large and colourful.

ContentsThe contents part is divided into three main sections: „Features“, „Review“ and „Every month“. These are all written in big letters and clearly stand out against the background, They are framed by different colours and different fonts to help making the page look more clear and organised. The page numbers are written in big, bold, grey letters to seperate them from the headings and sub-headings. The headings are written in bold, black letters and are easy to read. The columns frame the main image and give a brief overview of what the features are about.

Main ImagesThe main image covers a large space of the contents page and tells the reader immediatley that the artist is the main feature in this issue. The picture is a long shot of the cover star and it attracts women, but also men as it is quite provocative. On the blank space of the picture the reader can find the page number and a briefly describtion of the article. There is also a hashtag, which should encourage the reader to search for this hashtag and to find out more about the cover star and the article. Especially the target audience for this magazine, love using hashtags and therefore it is a useful additon.

The other two smaller pictures just tell the reader the page number, where they can find the article to these pictures.All three pictures are of young women, which adresses my target audience as they can probably identify with the stars.

The pictures fit well with the colour scheme as the stars are wearing blue, white, pink and black clothes.

Additonal informations/ Generic codes and conventions

On the left next to the masthead the reader can find the issue number, the date and the web-address of the magazine and also an appeal to follow „POPULAR“ on Facebook, Instagram and Twitter. The web-address is useful as the reader can go and check out the siteand maybe find the digital version on there. This would be good as the reader could subscribe the magazine, which would guarantee an audience for weeks, months or years. The appeal to follow these social networks especially attracts younger people as they are known to interact with this media. It is easy for them to follow and therefore to keep up with all the news. Also if they follow they would see advertising (below the line adversing), which could make them curious and encourage them to buy an issue or to subscribe.