By: Yusra Chaumun

3) WHAT HAVE YOU LEARNED FROM

YOUR AUDIENCE FEEDBACK?

DISCUSS FEEDBACK FROM THE PRE-PRODUCTION FOCUS GROUPS

CARRIED OUT FOR VIDEO AND PRINT PRODUCTS. HOW DID YOU USE

THIS FEEDBACK IN THE RESEARCH, PLANNING AND CONSTRUCTION OF

YOUR TEXTS? DID YOU MAKE ANY CHANGES AS A RESULT OF THE

FEEDBACK?

The video denotes the feedback after

presenting our treatment plan to the class in

regards to what our short film would be

about? The narrative and how we would

apply genres and animation to it.

Originally, the synopsis was about a boy and girl always seeing each other at a bus stop. Here our location changed due to se vere

weather conditions. We then decided to held the scene at Lloyd's Park, Walthamstow.

PRE PRODUCTION PLANNING

PRE PRODUCTION: CHANGING

THE SYNOPSIS

Here the following scene of the boy running holding a

bunch of flowers was suppose to include animation.

However we altered the animation to the coin scene of

when Toby picks up the coin.

After presenting the treatment we were given the following feedbacks from our class:

• Change the scene of the boy being chased- I agree that we should change it as we have no significant idea to replace that

scenario with. Hence, we replaced it on our second drafted treatment plan.

• The first bullet point refers to our original rough idea of the boy being chased; yet the problem we encountered was the

reason for being chased. As a group we believed that him being chased after a guy or a group of boys was a typical

action/adventure genre the audience will be familiar with and will be able to predict what will occur next. So therefore, we

decided on something more exciting with a twist; the hybrid of a romance and comedy element with a hint of animation to

break the stereotypical typical rom-com genre by adding animation.

• We were questioned by our class 'why were we using animation?'- In a sense, I did understand the class' confusion towards

this, as it did not make sense to have animation within the original action scene of the main actor running from something as

we did not have a valid reason of what he could be running from. This resulted into my group changing the genre to

romance and comedy.

TREATMENT FEEDBACK

In December, we presented a rough copy of ‘Tough Luck’ to gain feedback on what we should do to create a

professional, realistic movie. The following feedback was given:

• Colour corrections make it more gradient- put in a blue effect all way through the film in order to make it seem more

professional

• Close up on penny also miss advised us to write in the speech bubble Tobias saying "Oooh A Lucky Penny"

• Sound- correct sound add non diegetic music of birds tweeting to give it a realistic effect

• Speech bubbles- We will include speech bubbles o show when the actors are speaking; however, a fellow pupil did advice us

how speech bubbles can either ‘make or break it’ as it can be at a fast cutting rate, where the audience will not have the

chance to view the writing when the short film is playing. So we decided to limit what needs to be said in speech bubbles.

• Overall we had good comments. Majority of the class enjoyed the video they also liked: the range of shots from: Medium

shots, close ups, long shots to OTS, Shot reverse shot, panning shots. They also enjoyed how quirky and entertaining the

video was and did understand the plot of the short film.

ROUGH COPY OF ‘TOUGH LUCK’

FEEDBACK

REDRAFTED HOUSESTYLES- PRINT

PRODUCTS: FOR POST PRODUCTION

Here, I designed house styles for my movie poster and review.

However , when I showed it to my teacher she said to add more

details to both prints for example: film logos, captions, age rating,

margins in order for it to appear as a realistic film poster and

review.

The above redrafted house styles are more detailed

and the audience could realise how are prints would

officially appear as.

After completing our film, we had to make a presentation discussing how our movie poster and review will appear as and what

elements and features it will hold in similitude to our case studies.

www.slideshare.net/yusra99/researchplanning-pitch-for-print-products-

elaaaa?ref=http://yusrachaumunleytona2.blogspot.co.uk/2013_01_01_archive.html

PRESENTATION : POST PRODUCTION

FOR PRINT PRODUCTS

The following video shows Jamsheed discussing what will be displayed on our front cover for example: close up shot in the

studio.

POST PRODUCTION: PITCH

PRESENTATION

The feedback which was given was to take the photoshoot for our film poster and review at the bench scene in Llyods Park,

Walthamstow. Due to it being the location of which Toby and Zara had finalise their date with each other. The additional

comment of adding the animation of the devil and angel was displayed to show what other hybrids of genre our movie

included. The reason why our class was unsure of this idea was because they did not watch the finish product of our completed

film.

FEEDBACK FROM CLASS

After the class had watch our movie they said it was consistent and that we should include the devil and angel in our film

poster. However we should not apply the same still image to our review. The class agreed for us to use a shot of Toby running

through the park as they believed it came across as striking. When we finally made our print products we decided that we would

have a photoshoot for Toby which was what we would use as a film front cover. For the review we would have a still shot from

the bench scene.

However in future reference when making productions, I would ensure that I shall take images of the characters and have a

photoshoot. Therefore, I could analyse both and decided which will be better to use as a film poster cover and a review.

FEEDBACK FROM CLASS

The feedback from survey monkey has made me realise such mistakes I failed to accomplish for example: a more realistic shot

of Toby for the film poster which was fed back to me on survey monkey. The original poster used did not seem professional to

the audience as the shot appeared studio like and did not blend well.

FEEDBACK FROM SURVEY

MONKEY

Overall, the viewers enjoyed the

storyline and the creative idea of

including animation and the non

diegetic sounds used in our short

film.

Positive Feedback

FEEDBACK FROM SURVEY

Although, the weaknesses were: the cutting rate

was too fast, for example : the sped up captions

and speech bubbles. Additionally, the location

could have been a variety of places instead of

just one.

In future productions, I will ensure that I

have an average cutting rate that will be

accurate for the public and have a

storyline with a couple of locations.

Negative Feedback

Even better if…

FEEDBACK FROM SURVEY

From the feedback, the viewers clearly

state how the narrative was consistent

and followed the conventions of a short

film.

Positive Feedback

FEEDBACK FROM SURVEY

Whereas some of the audience denoted that it

did not work well having a studio shot of Toby

also the animated characters do not fit.

In the future, I will create posters of only

shots of the characters at the venue of

where the film was filmed.

Negative Feedback

Even better if…

FEEDBACK FROM SURVEY

All the comments shown for the

review connotes how we structured

and followed a good plan in order to

produce it.

Positive Feedback

FEEDBACK FROM SURVEY

The prints which need improvement are the

film poster also the above captions.

Additionally, the location is another feature of

which the audience want to see more than

Toby’s house and park.

In the future, I will be more focused on

how the layout should be displayed and

shots used the main image of the poster.

Also I will add more locations for it not to

appear boring for my audience and reduce

the amount of speech bubbles.

Negative Feedback

Even better if…