evaluation question number 4
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Evaluation Question Number 4 By Amna Shahzad
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Transcript of evaluation question number 4
Evaluation Question Number 4
By Amna Shahzad
Q. Who would be the audience for your media
product ?
Target Audience
A target audience is a specific group of people within the target market at which a product or the marketing message of a product is aimed at.
The target audience for my music magazine are teenagers and young adults.
Why ?
The target audience for my music magazine is teenagers and young adults (mainly). The reason being is:o Firstly, I myself being a teenager
think that it is easier to produce a media media product that I can relate to myself.
o Secondly, a “Pop” genre based music magazine is more appealing to a younger audience compared to adults.
Why ?
o Thirdly, according to research teenagers and young adults are found to be the greatest percentage of people who read music magazines and specially pop culture based music magazines.
o Fourthly, the contents of my music magazine are found to be more appealing to a younger audience, as they were made and written keeping in mind the following audience profile which I made.
Why ?
o Fifthly, the images throughout my music magazine, the models and their “style” seems more appealing to a younger audience.
o Sixthly, the color scheme of the magazine cover page i.e. black, white, yellow and red is representing a social group that is neither for professional grown ups, nor is it too childish and hence, young adults.
o The price of my magazine is in the reach of an ordinary person, I have kept it in a reasonable price limit to attract maximum audience.
