How Effective Is The Combination Of Your Main Product And Ancillary Texts?

Introduction For our Media Products we thought that having consistent links and similarities between them was important for having a cohesive and professional looking marketing and documentary. This was important to make sure we were creating a whole identity for our products and to portray them as a group rather than just different texts, this would then ensure our target audience could recognise a type of branding and therefore helping us to use the ancillary texts to support our documentary.

Our colour scheme was consistent throughout. we used clear and bold text within all of our media products this was to ensure everything was simple and easy to read to our target audience this worked within both our documentary and our print advertisements.

Text - Graphics

We also used bright colours of hair throughout our products this can be seen within our print advert by the different sections of hair being cut out this is also used in our documentary itself as sections of the back of peoples hair in bright colours is use of our chromakey this is another visual link between our products to create an overall theme of topic and aesthetics.

Colour scheme

Music – Choice of song Within both our documentary and also our radio trailer we used the same song “hair” by lady gaga. This helped to anchor meaning of our media products as this song has clear connotations of hair which directly relates to the theme and topic choice of our documentary. Using it in two of our products really helps to create and collective feel to have products as they have many similarities.

Voice overAnother similarity that creates links to our products is also the use of voiceover within both our radio trailer and also our documentary we use a male voiceover who speaks standard English. The voice over uses emphasis and different uses of internation to keep interest, neither of the scripts included slang and they are straight to the point and informative. we use the same mans voice for both of these products and this helps to create unity between all of the 3 different forms of media. We also use direct address this helps to get our target audience involved and also to make them think about the themes of our documentary and to provoke thought.

Having the scheduling at the bottom left hand corner of our print advert ensures that is the last thing someone viewing our print advert reads. Leaving that as the last thing they read is good because it ensures they finish looking at the advert with that being the last thing they have read, similarly within our radio trailer the last thing people hear from that is the scheduling placing it last is a clever way after grabbing their attention from both products letting them know where they can get the whole thing which is our main product the documentary itself.

Ending with scheduling

ContentWithin our radio trailer we use clips directly taken from our documentary's first five minutes by including this in our radio trailer this helps to identify what is within the documentary to our target audience we made sure to use humour and informative sections of our 5 minutes to create an honest of representation of what is within our documentary is helps to link by having the most interesting clips within both gives another link between our media products and this creates more cohesion within our different sections of work so they feel like one.

The purpose of the print advert and the radio trailer was to ensure we captured the interest of our target audience and make them want to watch the documentary.

Purpose