Evaluation Question 5
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How did you attract your audience? Niche Target Audience – By using the phrase “Birmingham’s only…” I attracted my audience by creating a sense of exclusivity, as this is the only magazine they can purchase to get information on bands of the genre. This is an extremely useful marketing trick used by distributors in the magazine industry in real life. By showing the audience this is one of a kind, they My use of colour scheme was another important way of attracting my audience as the juxtaposition of darkness from the image with the light of the masthead and cover lines draws the eye to the magazine, and this sort of contrast appeals to fans of punk and post punk, as contrast, especially of colour is a staple of the genres. The layout of my front cover was useful in appealing to the audience as it was set to ease reading by following the convention of placing features in a ‘z’ formation, as most people read in this shape, starting with the top right hand corner and finishing in the bottom left. This allowed me to strategically place the The price of my magazine would also play a key role in marketing the product. Even potential buyers that fit into the niche genre would be put off buying it if the price was too large, but would be equally put off if it was too cheap. I priced the magazine at £2.20, which ensures an edge over competition, which is usually slightly more expensive, whilst not alienating people and ensuring the product appears to The coverlines of my magazine feature already established acts as well as up and coming artists. This creates a sense that the magazine is on top of the news, reporting on all the bands that matter, again adding to the exclusivity that the magazine appears to have. The bands and artists themselves will also attract the audience, appealing to the age range of my target audience by featuring a balance of bands that are relatively new and bands that are much older, such as John Cooper Clarke, who has been The language used within the magazine is also largely informal and aimed to directly address the audience through the use of declaratives, which give the reader a call to action to buy the magazine. This is utilised my many different magazines, especially NME, which was a big influence on my magazine due to its similar genre and target audience.
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Q 5
Transcript of Evaluation Question 5
My use of colour scheme was another important way of attracting my audience as the juxtaposition of darkness from the image with the light of the masthead and cover lines draws the eye to the magazine, and this sort of contrast appeals to fans of punk and post punk, as contrast, especially of colour is a staple of the genres.How did you attract your audience?The price of my magazine would also play a key role in marketing the product. Even potential buyers that fit into the niche genre would be put off buying it if the price was too large, but would be equally put off if it was too cheap. I priced the magazine at 2.20, which ensures an edge over competition, which is usually slightly more expensive, whilst not alienating people and ensuring the product appears to reflect the quality a professional publication should have.The layout of my front cover was useful in appealing to the audience as it was set to ease reading by following the convention of placing features in a z formation, as most people read in this shape, starting with the top right hand corner and finishing in the bottom left. This allowed me to strategically place the features of my cover to attract readership.The coverlines of my magazine feature already established acts as well as up and coming artists. This creates a sense that the magazine is on top of the news, reporting on all the bands that matter, again adding to the exclusivity that the magazine appears to have. The bands and artists themselves will also attract the audience, appealing to the age range of my target audience by featuring a balance of bands that are relatively new and bands that are much older, such as John Cooper Clarke, who has been active since the early 1970s.The language used within the magazine is also largely informal and aimed to directly address the audience through the use of declaratives, which give the reader a call to action to buy the magazine. This is utilised my many different magazines, especially NME, which was a big influence on my magazine due to its similar genre and target audience.Niche Target Audience By using the phrase Birminghams only I attracted my audience by creating a sense of exclusivity, as this is the only magazine they can purchase to get information on bands of the genre. This is an extremely useful marketing trick used by distributors in the magazine industry in real life. By showing the audience this is one of a kind, they feel compelled to buy it.
