HOW DID I ATTRACT/ADDRESS

MY AUDIENCE?

Evaluation Question 5

Social Networking Every film has a

Facebook page With several

hundred million Facebook users online, this is an easy way to spread word about a film.

Facebook Page As part of the distribution for Gaia’s Army I created a Facebook

page for the film opening I used it to advertise the coming of

the opening, to create a buzz. Once the Youtube version was

uploaded I used this page to get it around to contacts on Facebook

and distribute it This aided in collected viewer

feedback and views on the video – Youtube and the types of people who liked the Facebook page also

confirmed our predictions on the target audience.

Website Another must-have

for every film is a website

I researched the sites for ‘Woman in Black’ and ‘Source

Code’ Both films are thrillers, and could

be said to have detective elements –

like Gaia’s Army

www . Gaia’s Army . com As part of the research into websites I created a mock home page for Gaia’s Army on

Photoshop Contains the usual website content (based on the website screenshots on the previous

slide) A video tab, layered menu (the source code video tab covers this menu) release date, key image and of course, name of the film.

Website The website, if it

were real, would be a suitable medium to attract the viewers for Gaia’s Army.

The audience is addressed through the website via the interactive video – viewers can literally interact with the film through the trailer.

Film Posters Layer Cake Sex themed screenshot which

was only on screen for about 20 seconds

Successful poster

Losses Very small American

independent short film Produced by Triune Films An effective poster, but

not so well distributed

Spiderman Distributed by Columbia

Tristar/Sony Pictures Big budget, successful

distribiution

Gaia’s Army poster I mimicked the style of

taking a screenshot from a film and ‘jazzing’ it up to make the post image

Text created in After Effects to achieve the

electric blue filling The Earth hovers in the

background as the plot of the film rotates

around the planet (no pun intended)

Trivia

The link is https://www.facebook.com/pages/Gaias-Army/366865616674997

The release date advertised on the website and poster is the 15th July 2012 (I chose this date based on the release date for Harry Potter and the Deathly Hallows Part 2)