How did you use media technologies in the construction, research, planning, and evaluation

stages?

By Ezekiel Ignacio

Research

• YouTube

• Survey Monkey

Research - YouTube• YouTube was used as a means of looking at other music

videos – to perhaps borrow successful ideas, and avoid bad ones

• The statistics section also allow us to see what types of audience are attracted to which types of songs and videos – this allows us to shape our product towards our perceived target audience

• Reviews of these videos can be seen earlier in my blog – under the “My favourite music videos” series

Research - Survey Monkey• This website allows for the easy making and distribution of

surveys• This allows us to gain a more ‘current’ insight into our target

audience, as well as letting us explore questions that other sources may not have.

Research – Survey MonkeyHere is an example of a question we used, and an extract of the answers we received.There are the usual spamming messages, but thankfully we didn’t have that many which made it easier to sift through to the relevant information.

Planning

• Final Cut Express

• Blogger

Final Cut Express• Final Cut Express helped us in the planning stage via letting us

display the animations in a different format• With the animatic pictures organised into a linear format, it

was easier to see how the music video would be put together

Blogger• Blogger was used as a means of recording the plans we had• They also display how our plans evolve, which could help

direct us to making better decisions

Construction

• Final Cut Express

• Live Type

Construction

• Photoshop

Final Cut Express• FCE is software that enables the editing of video recordings• One particular feature that was a help was the ability to

create “layers” of shots– This meant that the song could be lipsynced to again and again and

again, and piled on top of each other (one set of shots would be covering over another)

– Thus it was an easy task to move a segment of the layer above, whenever we wanted the audience to see one of the lower layers

Live Type• Live Type is a text editor – it allows text to be formatted in a

variety of ways not normally available in programs such as Word– This can be used to provide a multitude of desired effects, helping add

to the atmosphere desired

• The text can also be formatted in such a way that it will be displayed on the screen in a certain fashion – e.g. In the music video, the letters appear and disappear in a flurry of colour

Photoshop• Photoshop is photographic editing software, already used by

several professional companies• We utilized Photoshop to create our magazine advert, and

digipak• We were able to manipulate images in ways which gave off

the impression we wanted to give, to audiences

Evaluation• Prezi

• Slide Rocket

Prezi• Prezi is a form of presentation software• It’s unique point is that it keeps the readers interested with

animations such as moving, zooms, and pans, to the relevant information

Sliderocket• Sliderocket is a form of importing PowerPoint presentations

online• This is another means of presenting information

– The manner in which the text is presented is relatively broken up, helps to keep the reader’s attention span, as well as organizing topics clearly