Evaluation

Question 4MATTHEW WHELDON

How did you use media technologies in the construction

and research, planning and evaluation stages?

In this presentation I will be discussing what media technology we used in each of the stages of our productions; research and planning,

construction and the evaluation.

I will discuss;

How did we use them?

What for?

And how successful?

Research Planning

Blogger

YouTube

Prezi/ppt

Google

UK tribes/Bauer media

BBC Class Test

Camera-TA interviews

Blogger

We used blogger as our primary place to display our research and

planning. Blogger allows us to upload pictures, and the embedding

of different types of multimedia sources. Blogger is a good tool for

allowing us to edit posts, so its easy to change and add to any existing posts without having to take it down and re-upload it with a

different date and variables like this being different, but is capable

of changing this information manually.

YouTube

YouTube was an important device to use in research and planning

as it’s the most popular platform for videos on the internet, allowing

anyone to upload and view videos for free as well as leave feedback in the comment section and like/dislike the video.

Camera – Target Audience

Interviews

The use of cameras in the research and planning stages of our project

wouldn’t make you think of using a camera, but we interviewed a

select few in our target demographic and filmed their responses to our

questions. This was then later used in several of our research updates

and was a very useful tool for visualising the people and their responses.

Prezi/PowerPoint (Slideshare)

Slideshare and other presentation platforms are good for making

big pieces of work with lots of text and pictures more digestible and

easier to read, by spreading them out in shorter sections with slides instead of pages.

Google/Google is the most popular internet search engine, and in most cases is the

platform of the majority of searches on the internet. In our research and planning

we used google almost entirely for finding websites and sourcing information.

Although the site alone has very little impact on our information chosen, it made

the process of finding it much faster and easier.

BBC Class Test

The BBC Class Test is a social class test made by the BBC, it has a short

questionnaire that asks about information such as household income and

hobbies, and tells you which social group you fit into, and what

percentage of people are also in these groups also with info such as the

average age of people in these groups. The test was helpful in our

research and planning as it helped us determine our target demographic

and as a result find the people we wanted to aim the video towards.

UK Tribes/Bauer Media

Similarly UK Tribes is another research website but this one being

different as it only includes youths in the UK, so is a good tool for if

your aiming any media towards teens. Bauer media is the same idea again as UK Tribes, but exclusively for adults. So the

combination of these two websites allows you to reach both

audiences and contrast the differences between them, resulting in

useful and interesting information.

Construction

The construction for the three products; the digipak, magazine

advert, the music video.

Snipping tool/screen shot/Adobe Photoshop-tools, effects, etc.

Camera

Sony movie studio

Phone for logistics

Stage lighting

Stage lighting

Stage lighting was setup and considered before filming in every

location, the use of lighting is different for each location and the effect your trying to capture with it, in some cases very little lighting

is used due to regular lights being sufficient and in other cases

several lights are set up to reach the desired effect, but kept note of

lighting used for future continuity (if filming there again for example).

Phones - Logistics

The use of phones as tools for logistic reasons

shouldn’t be overlooked, phones themselves played little roles in the construction of our

project, as all photos used were taken with

professional cameras. But the use of phones

for logistics, (e.g. contacting everyone in the group and people involved like actors and

location managers.) was a key factor in

filming, and performing group work off the

school location and was critical for keeping

track of who had what, such as cameras,

lights, tripods etc.

Panasonic HC-X920 Camcorder

The use of the video camera was one of the most obvious and

critical technologies used in our 3 media texts as, the entirety of the

music video was filmed using it, as well as the still pictures we used in the digipak and the magazine ad. It allowed us to film our footage

in high definition and easily save it onto our computers to edit and

work on all the media texts.

Sony Movie Studio

Sony Movie Studio was the editing software we used to make the

music video, which was the biggest of the 3 media texts. The

software was used to edit the footage and the audio for our video,

it’s a good software to use as it allows lots of different special effects

and editing techniques to be used in our video, making it easy to

edit and create our music video.

Evaluation

The evaluation of the three products involves the use of

Snipping Tool & Print Screen

Snipping Tool and Print Screen were the two key applications we

used to take still images of previous work to add into our

evaluations. This was used heavily in our evaluations to back-up our points we made, and showing examples of our work in other posts.

Conclusion

In conclusion, all of these technologies helped us in the research

and planning, the making the 3 media products, and the evaluation

of these media texts immensely. Without these technologies, our media projects would look very different to as they do now. I think

that the most important technology we used overall is blogger as it’s

the back bone of all the work we’ve produced, keeping all the work

together in the same format and place, easily accessible and to

share.