EVALUATION –

QUESTION 4

How effective is the combination of your main

product and ancillary texts?

I believe the three texts I have produced are all relatable and work

well together for the main cause; to produce a noticeable image of

the horror genre into the audience members mind. This ‘image’ has

to be similar to the effect real media texts have on audience

members through the use of codes and conventions that I

researched in my pre-production stage.

My Poster and magazine cover share similarities as they both use a

similar colour coding on them; the use of white and red. The red has

been used to symbolize danger, death and blood to link with the

make up used on the actors faces. I have also used dark images in

both products to link with the genre of my products; the darkness

creates a sense of fear that is needed for the horror genre. I believe

that the trio of my products capture the horror genre well.

I believe my poster relates well to the

other texts for a number of reasons. I

have included the logo and names of

my institution as seen in the trailer. The

poster also presents the primary

protagonist and the antagonists; all of

these actors feature heavily in my trailer

and are presented here. In my trailer I

used a dark location and to link my

poster with that, I have darkened the

image I have used. The use of the

colour red is a further link between the

three products; it was used on the

intertitles in my trailer and on some of

the headings on my magazine cover.

The colour symbolizes blood, relates to

the make up, and has been used on the

poster for emphasis and to detail the

title and reviews.

I have used action-packed screenshots

from my trailer on my magazine front

cover to highlight the link between the

two texts but also to provide the

audience with potential screenshots of

the movie. This will help to build

anticipation and excitement ahead of its

release. I edited the filter on the image

useed as a background image; I

lowered the brightness, increased the

contrast and added a red filter to relate

to the theme of blood and danger

conveyed throughout the texts.

Also, have specifically coloured the

‘dead’ section of my title red to

emphasize it and make it noticeable to

the reader. The use of the exclamatory

sentence ‘world exclusive!’ attracts the

readers eye and will lure them to the

main article.

A common link to all three texts is the use of the colour scheme. I have used

red on the titles in my trailer, the subheadings on my magazine front cover and

as a ghostly, glow effect on the main text of my poster. This creates a sense of

danger in the audience’s mind and will also allow them to recognize the genre

easier. In contrast, I have used the white colouring on the bold fonts to make

them stand out to the reader such as on the masthead and on the title in my

trailer.

All three products have to be as eye-catching as possible and I feel that they all

successfully grab the attention of the viewer. As my poster is of the landscape

orientation, I believe it will take up more space and be more noticeable to

viewers in locations where posters are typically found such as the underground

or billboards.

My trailer, of 1 minute 7 seconds, is a good length for a teaser trailer, designed

to ‘drip feed’ plot to the audience and retain an enigma, a suspense that will

pose questions in the readers head that they will wish to answer. This will then

lead them onto the next stage; to the magazine to find out more information

about the film. The inclusion of a website increases the intertextuality and the

level of content between the products.